Hawaiian-owned and Operated Surf Lessons in Kihei, Maui

Imagine standing on the south shore of Maui, feeling the warm sun and gentle waves as they roll beneath you, turtles swimming nearby, with Haleakala towering in the distance. For about $149 per person, you can spend roughly two hours learning to surf with a team that truly embodies Hawaiian roots. These lessons are offered by Aloha Ocean Adventures, the only surf school on Maui’s south side that is Hawaiian owned and operated—a detail that adds a special layer of authenticity and local pride to your experience.
What makes this tour stand out is the chance to learn from descendants of the original Hawaiian surfers. It’s not just about catching waves; it’s about connecting with the sport’s deep cultural significance. Plus, the beautiful scenery combined with the friendly, personalized approach makes it a memorable activity for families, beginners, or anyone eager to experience surfing Hawaiian style.
One thing to keep in mind is that this experience is weather-dependent—good weather is a must for surf lessons. Also, the maximum group size is 25 travelers, which helps ensure attention and safety for everyone. If you’re after an authentic, culturally rich surf lesson led by locals, this tour is likely to satisfy your craving for genuine Hawaiian hospitality and adventure.
This tour is especially well-suited for those who value authentic cultural experiences and want a personalized, friendly approach. It’s also ideal for families or first-time surfers who appreciate clear, step-by-step instruction in a safe environment. If you’re looking for a local-led surf lesson that offers more than just catching waves, this one deserves your consideration.
Key Points

- Hawaiian-Owned and Operated: Experience surf lessons led by local descendants, adding cultural authenticity.
- Scenic Setting: Enjoy watching turtles swim nearby with the stunning backdrop of Haleakala.
- Personalized Instruction: Step-by-step land lessons followed by guided water practice, suitable for all skill levels.
- All-Inclusive Experience: Lycra shirts and shoes provided; photos and videos capture your memorable moments.
- Weather-Dependent: Good weather is essential for the best experience, with options for rescheduling or full refunds.
- Small Group Feel: Up to 25 participants ensure a friendly, attentive atmosphere.
While in Maui, here are other experiences we've covered
A Deep Dive into the Experience

Location and Setting
Starting in Kihei, this surf lesson takes place on the south shore of Maui, a gentle and predictable surf spot perfect for beginners. The meeting point at PGJW+3Q Kihei is easy to find, especially if you’re staying nearby or using public transportation. From the outset, you’ll notice the spectacular views—a constant reminder of why Maui is a surf haven.
The scenic backdrop of Haleakala adds to the experience, offering a visual feast before you even step into the water. The presence of sea turtles swimming around during the lessons enhances the feeling of being immersed in Hawaiian waters. This connection to nature and the environment is a highlight many reviews mention.
The Lesson Breakdown
Check-in and Gear Up: Upon arrival, you’ll be greeted and checked in. The staff will provide Lycra shirts and shoes—not only for safety but also to help you look and feel like a true Hawaiian surfer. This attention to detail adds a fun touch and boosts confidence.
Land Instruction: Expect a thorough land lesson covering how to stand, paddle, and catch a wave. The instructors, who are Hawaiian natives, emphasize safety and surfing etiquette, ensuring you understand both the technical and cultural aspects of surfing. We loved the way the guides [explained each step clearly], making it easy for first-timers to follow.
In the Water: Once in the water, you’ll get hands-on practice with the guidance of your instructor. The small group size allows for personalized feedback, helping you improve your stance and timing. Many reviews mention feeling encouraged and supported, even if it’s their first time on a board.
Photos and Videos: During the lesson, photo and video services are available, letting you capture those first successful rides or funny wipeouts. These keepsakes often become treasured memories, especially for families and first-timers.
The Cultural Aspect
What truly sets this experience apart is the cultural element. The instructors are descendants of the Hawaiian kings who invented surfing, adding a layer of authenticity that’s hard to find elsewhere. We loved the storytelling aspect—hearing about the history and significance of surfing in Hawaiian culture makes each wave feel more meaningful.
- Coral Gardens Coastal Snorkel & Sail
- E-Scooter Tour At Turtle Town With Optional Photo and Video
- From Ma’alaea: AM Turtle Town Snorkel Aboard Quicksilver
- From Kihei: Molokini Snorkel 2-Hour Adventure
- From Ma’alaea: Thanksgiving Dinner Cruise Aboard the Calypso
- From Kaanapali: Afternoon West Maui Snorkeling w/ Drinks
The View and Environment
While learning, you’ll be treated to panoramic views of Maui’s coastline. The waves are generally gentle but sufficient for beginners, and the presence of sea turtles swimming nearby is a special bonus. Many travelers comment on how stunning the scenery is, which makes the lesson more than just a physical activity—it becomes an immersion in Hawaiian nature.
Group Size and Atmosphere
With a maximum of 25 travelers, the group feels intimate enough for personal attention but still lively. The instructors’ friendly demeanor creates a relaxed, welcoming environment. One review highlighted how Luis was great and very accommodating, especially with children, which speaks to the family-friendly vibe.
Pricing and Value
At $149 per person, the cost includes all gear, instruction, and the chance to capture your experience on video. Considering how personalized and culturally rich this lesson is, it offers good value—especially compared to more commercialized, less authentic options. Remember, the experience lasts about two hours, making it a manageable addition to your Maui itinerary.
Weather and Cancellation Policy
Since surf lessons are weather-dependent, a full refund or reschedule is possible if the weather doesn’t cooperate. This flexibility adds peace of mind, especially in Maui’s unpredictable climate. Just be mindful to cancel at least 24 hours in advance to receive your refund.
Who Is This Experience Best For?
This surf lesson is ideal for those who want more than just surfing—it offers a cultural connection with Hawaii’s surfing roots. Families with children, first-time surfers, or anyone eager to learn from local Hawaiian descendants will find this experience particularly enriching. If you’re looking for a small group, friendly atmosphere, and a scenic, authentic lesson, this tour checks all the boxes.
Frequently Asked Questions

Is this suitable for children or beginners?
Yes, the lesson is designed with beginners in mind, and the friendly, supportive approach makes it perfect for children and first-timers.
What should I wear?
You’ll be provided with Lycra shirts and shoes to ensure safety and comfort in the water. It’s best to wear a swimsuit under the Lycra, and bring sun protection.
How long does the lesson last?
About two hours, including check-in, land instruction, and water practice.
Can I get photos or videos of my lesson?
Yes, photography and video services are available during the lesson, so you can remember your surfing firsts.
What if the weather is bad?
The experience is weather-dependent. If canceled due to poor weather, you’ll be offered a different date or a full refund.
What’s the maximum group size?
Up to 25 travelers, which helps maintain a relaxed, friendly atmosphere.
How culturally authentic is this experience?
Very, since the instructors are descendants of Hawaiian surfing pioneers, offering genuine insights into the sport’s Hawaiian roots.
How far in advance should I book?
On average, this tour is booked about 52 days ahead, so it’s best to reserve early.
Final Thoughts

Choosing the Hawaiian-owned and operated surf lessons in Kihei means embracing more than just learning to surf—they’re offering an authentic glimpse into Hawaiian culture, set against some of Maui’s most stunning scenery. The personalized instruction, supportive guides, and cultural storytelling create a truly memorable experience, especially if you’re new to surfing or eager to connect with the sport’s Hawaiian origins.
The scenic views of Haleakala, along with the chance to see turtles swimming nearby, make every moment special. With flexible cancellation policies and inclusive gear, it’s a practical choice that balances value and authenticity. Whether you’re traveling solo, as a family, or with friends, this lesson will leave you with more than just a wave—it’s a story to tell for years.
If you’re after a ** genuine, cultural surf experience** that respects and celebrates Hawaiian traditions while offering expert instruction in a beautiful setting, this tour is worth considering.
Note: For additional options and similar experiences, you can explore other Maui tours, but this one’s unique focus on Hawaiian heritage and local guides makes it stand out.
More Workshops & Classes in Maui
More Tour Reviews in Maui
More Maui experiences we've covered
- Shore Excursion Zipline Tour for Pride Of America Passengers
- Majestic Haleakala Sunrise Tour with Pick-up
- Semi Private Stand Up Paddle Boarding (SUP) Class at Kalama Beach in Kihei
- Private Upcountry Hiking Tour
- Semi-Private Surf Lesson at Ka’anapali Beach
- Private Surf Lessons in Lahaina, Maui
- Personalized Retreat day
- VIP Private Road to Hana Tour with Pick Up
- Maui Whale Watching -PRIVATE- Air Tour: (2-5 People): SEE WHALES!
- Private Surf Lesson on Maui South Shore
- 2-Tank Maui Turtle Scuba Dive or Snorkel Boat Tour
- Intro/Refresher Dive Swim Ability Required
