Seoul in a Day: Private Transport Tour Review
Traveling through Seoul in a single day might sound ambitious, but with this private tour offering, it becomes an enjoyable and manageable experience. For $150 per person, you get a 10-hour personalized exploration of some of the city’s highlights—perfect for those who want flexibility, comfort, and a bit of local flavor. Your experience includes a private van and driver, with the ability to customize your itinerary, making it ideal whether you’re a first-time visitor or returning with specific interests in mind.
Two things really stand out about this tour. First, the personalized nature, with the driver adjusting stops based on your preferences, ensures you’re not stuck in a rigid schedule. Second, the inclusion of admission tickets to Gyeongbokgung Palace and the flexibility to visit other attractions adds value that many group tours lack. A minor consideration is that extra hours cost an additional 30,000 won per hour, so if you want to extend your day, budget accordingly. This tour is best suited for travelers who love flexible plans, small groups (up to six), and an authentic, customized experience of Seoul’s most iconic spots.
Key Points

- Flexible itinerary allows you to visit Seoul’s top sights or explore offbeat corners.
- Private van and driver offer comfort, convenience, and local insights.
- Includes Gyeongbokgung Palace tickets—a must-see for history buffs.
- Customizable pickup and drop-off at your hotel or preferred location.
- Additional hours available for an extra fee, perfect if you want more time.
- Suitable for small groups up to six, ideal for families, couples, or friends.
Exploring Seoul in Comfort and Style

This private tour is designed to give you a personalized, relaxed way to see Seoul’s most famous sights without the hassle of navigating public transportation or large tour groups. For $150, you’re essentially renting a private chauffeur who speaks basic English (or other languages like Japanese or Chinese if arranged) and a clean, comfortable van to ferry you around the city for about 10 hours. It’s a great way to pack in a lot of sightseeing without feeling rushed.
What makes this tour particularly appealing is the customization. You can select your pickup time and location—whether that’s your hotel, the airport, or another central spot—making the experience very convenient. The driver, who also takes care of fuel, tolls, and a meal, helps keep things straightforward, so your focus can be on enjoying each stop.
Prefer personalized experiences? Here are other private options we've covered in Seoul
The Itinerary Breakdown
Gyeongbokgung Palace (2 hours)
The day kicks off at Gyeongbokgung Palace, arguably Seoul’s most iconic royal residence. With tickets included, you can wander through the expansive grounds, marvel at traditional architecture, and perhaps catch a reenactment or changing of the guard if timed right. This spot offers a window into Korea’s historically royal past and is a must-see for first-timers. The tour’s 2-hour slot means enough time to appreciate the grandeur without rushing.
Bukchon Hanok Village (1 hour)
Next, a short drive to Bukchon Hanok Village offers a step back in time. The area is filled with well-preserved traditional Korean houses, called hanoks, which line narrow alleys—perfect for taking photos and soaking in the atmosphere. Since the visit is free, it’s a great chance to explore at your own pace, perhaps stopping for tea or a quick snack. It’s a quiet contrast to the bustle of downtown Seoul.
Dongdaemun Market (2 hours)
For a vibrant shopping experience, your driver can take you to Dongdaemun Market, a hub of fashion where local designers and vendors sell everything from trendy clothes to accessories. Here, you have free time to browse and pick up unique souvenirs. Many travelers enjoy the lively, bustling vibe, and it’s a good chance to see Seoul’s style scene in action.
While in Seoul, here are other experiences we've covered
- Seoul: Hwadamsup & Luge & Korea Folk Village One Day Tour
- From Seoul: Seoraksan National Park and Nami Island Day Trip
- Seoul: Gangwon-do Day Trip with Alpaca World & Nami Island
- From Seoul: Cheorwon DMZ & 2nd Tunnel One Day Tour
- From Seoul: Yeongdong Day Trip with Wine Tasting and Janggu
- From Seoul: MBC K-Drama Studio One Day Tour (Ilsan & Sangam)
Gwangjang-dong Food and Culture (1 hour)
A highlight for many is Gwangjang Market, famed for its street food and traditional eats. Here, you’ll find an array of delicious Korean dishes, from savory pancakes called ‘bindaetteok’ to ‘mayak kimbap’ (mini rolls). It’s an authentic experience—sampling food and observing local life. Be prepared for a sensory overload, but it’s well worth it for the taste and atmosphere.
N Seoul Tower (1 hour)
Next, head to N Seoul Tower for panoramic views of the city. The observation deck offers a sweeping vista of Seoul’s skyline, especially stunning at sunset or night. While the tower itself is free to view from outside, tickets are included if you choose to go up. It’s an iconic photo stop and gives you a sense of Seoul’s sprawling urban landscape.
Flexible Final Stop (1 hour)
The final hour offers flexibility. If you want to visit other places, such as nearby parks, shopping districts, or cafes, just tell your driver. Many travelers appreciate this freedom, especially if they have a specific interest like visiting a nearby restaurant or exploring a neighborhood.
What Travelers Say

One reviewer, Buckuola_S, shared, “We had a wonderful day tour of Seoul with Mr. Lee as our guide. He and the management were very accommodating, adjusting the itinerary to suit our needs and preferences. Mr. Lee was friendly, professional, and especially kind to our kids.” That level of personalized service can truly elevate your experience, making it more than just a sightseeing checklist.
Another praised aspect is the convenience—hotel pickup and drop-off mean you don’t have to worry about navigating Seoul’s busy streets or public transport. Plus, with the driver handling tolls, fuel, and meals, you’re free to focus on enjoying the sights and snacks.
Transportation and Practical Details

The private van comfortably seats 1 to 6 passengers, ideal for families or small groups. You won’t be sharing the ride with strangers, which keeps things relaxed and tailored. The driver is basic English-speaking, but that’s usually enough for directions and simple questions. If you need a driver who speaks Japanese or Chinese, that can be arranged.
Parking fees are not included and may add to your costs if the driver has to wait in parking lots, such as at malls, so plan accordingly. The tour is most suitable for travelers who appreciate a luxury of flexibility—if you want to skip a site or linger longer, the driver can accommodate.
Pricing and Value

At $150 per person, this tour offers great value for the level of customization and comfort. Private transport alone can be costly in Seoul, so having a dedicated vehicle with a driver included makes it a practical choice. Plus, admission to Gyeongbokgung is covered, saving you some hassle and money.
Additional hours cost just 30,000 won per hour, giving you the option to extend your day without a big price jump. If you’re traveling with a group, splitting the cost becomes even more economical and convenient.
Who Should Consider This Tour?

This experience is perfect for small groups, families, or couples who want to see Seoul at their own pace without the stress of public transit or large tours. It’s especially suited for those with limited time—who want to hit the highlights efficiently but still enjoy some flexibility. If you’re someone who enjoys authentic local experiences, sampling street food, and exploring neighborhoods without feeling rushed, you’ll appreciate this tour’s personalized approach.
The Sum Up

Choosing a private, customizable day tour in Seoul can transform your visit from rushed sightseeing into a relaxed, authentic adventure. You benefit from the comfort of private transport, the flexibility to visit your preferred sites, and the chance to experience Seoul’s highlights through a local driver’s eyes. Whether you’re interested in history, shopping, food, or panoramic views, this tour offers a convenient and enjoyable way to make the most of your day.
For travelers who value personalized attention, flexible scheduling, and a balance of must-see sights and local flavor, this private Seoul tour hits the right notes. It’s a great option for those who prefer to avoid crowds and want a tailored experience rather than a one-size-fits-all group tour.
FAQ

Can I choose my pickup location?
Yes, the tour offers hotel pickup and drop-off at your preferred location, making it easy to start and end the day comfortably.
What if I want to visit other sites not listed?
You can tell your driver your interests, and they can help you include other attractions during your flexible time.
Is the driver’s English sufficient to understand directions?
The driver speaks basic English, which is usually enough for navigation and simple questions. If you need driver assistance in other languages, arrangements can be made.
How long can I extend the tour?
Additional hours cost 30,000 won per hour, payable directly to the driver. This is perfect if you want to spend more time at a favorite spot.
Are meals included?
Meals are not included, but the driver’s meal is covered. You’ll have plenty of local food options, especially at Gwangjang Market, if you want to enjoy Korean cuisine.
Is this suitable for families with children?
Absolutely. The tour is private and flexible, making it ideal for families, especially since the driver was described as kind and accommodating to kids.
This private Seoul tour offers a well-rounded, flexible way to enjoy the city’s highlights without sacrificing comfort or authenticity. Whether you’re after cultural sights, shopping, or local eats, it’s a practical choice that respects your pace and preferences.
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- 2 Hour Private Kpop Dance Class in Seoul South Korea
- Seoul Incheon Airport (ICN) to Seoul – Arrival Private Transfer
- Customized Private Seoul tour: Palace, Market etc(Airport Option)
- Private Nami Island Photo Shoot and Tour with a Photographer
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- Four Seasons of Nami Island with Garden of Morning Calm Tour
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More Seoul experiences we've covered
- Inwangsan hike & historical sites
- Seoul: Alpaca World & Nami Island (opt. Gangchon Railbike)
- DMZ Private tour & Suspension Bridge
- Traditional Brewery Visit & Lunch or Dinner with Magkeolli
- Four Seasons of Nami Island with Garden of Morning Calm Tour
- 2 Hour Private Kpop Dance Class in Seoul South Korea
- Soju Tasting at Distillery – story of 3 pigs
- Seoul Incheon Airport (ICN) to Seoul – Arrival Private Transfer
- Gyeongbokgung Palace Hanbok Rental Experience Hanboknam ()
- Seongsu-dong Walking Tour: K-Pop, Culture, Cheer, Friends & Relax
- Nami Island & Garden of Morning Calm & Gangchon Railbike Tour
- Essence of Seoul, Full Day City tour
