16 Top-Rated Vienna Shopping & Market Tours

Vienna isn’t just about imperial palaces and classical music; it’s a city that truly celebrates shopping and markets. Whether you’re hunting for unique vintage finds, savoring traditional Austrian treats, or exploring festive Christmas markets, Vienna offers a variety of experiences that go beyond the usual retail chains. We especially love the Vienna’s Highlights: Food, Coffee and Market Walking Tour for its immersive taste of local flavors and sights, and the Christmas Market Vienna Tour for its cozy holiday atmosphere—perfect for lovers of seasonal traditions. If you’re after something special, the Private Christmas Time Tour from Vienna to Hallstatt and Salzburg Market takes you on a picturesque journey through Austria’s winter wonderlands. The list below features a carefully curated mix of walking tours, private experiences, and seasonal specials to suit different styles and interests.

Quick Overview

Our list covers a broad spectrum—from culinary tours exploring Vienna’s best street foods and cafés to luxury vintage shopping experiences and festive Christmas markets. For example, the Vienna’s Highlights: Food, Coffee and Market Walking Tour combines top landmarks with tasting sessions, perfect for a half-day adventure. Meanwhile, the Christmas Markets & Shopping in Vienna guides you through historic boutiques and holiday markets. For a more exclusive experience, the Vienna Private Shopping: Vintage treasures & Champagne offers personalized vintage shopping with bubbly. Let’s explore each in detail.

1. Vienna’s Highlights: Food, Coffee and Market Walking Tour

Starting with a flavorful bang, this half-day, small-group walking tour immerses you in Vienna’s culinary scene and city sights. The guide takes you off the typical tourist trail, visiting landmarks like St. Stephen’s Cathedral and Laaer Markt. You’ll sample Austrian street food, enjoy a Viennese breakfast, and indulge in a hearty Austrian lunch, all while exploring neighborhoods known for their hip vibe. The tour is designed for food lovers, with generous samples of chocolates, wurst, and strudel. The small group size ensures personalized attention, and the tour’s carbon-neutral operation appeals to eco-conscious travelers. Reviewers rave about how this tour introduces Vienna’s transportation system and local culinary traditions, with one calling it “the best food tour I’ve ever been on.”
Bottom Line: Perfect for those wanting a comprehensive taste of Vienna’s food, history, and hidden corners in just a few hours.

2. Christmas Markets & Shopping in Vienna

If visiting during the festive season, this 3-hour walking tour is your ticket to Vienna’s top holiday shopping spots and Christmas markets. Led by a friendly local guide, you’ll explore boutiques and learn about Swarovski crystals at their small museum. The tour includes a visit to Hotel Sacher, where you can sample the famous Sacher cake, and stroll through Julius Meinl Am Graben, Vienna’s iconic coffee house. The highlight is the Christmas Market at St. Stephen’s Square, where you can sip Glühwein and nibble on gingerbread cookies. Reviewers praise the guide’s local insights and the chance to see authentic Vienna away from crowded tourist spots.
Bottom Line: Ideal for shoppers and holiday lovers looking to combine Christmas cheer with boutique shopping and cultural sights.

3. Christmas Market Vienna Tour

For about $102, this 2-3 hour tour offers a concentrated experience of Vienna’s major Christmas markets. The itinerary includes stops at Mariahilfer Kirche, Spittelberg, and the MuseumsQuartier, each with its own character—ranging from traditional to modern, with techno beats and light shows. The walk culminates at the Maria Theresia monument, where the festive atmosphere is palpable. This tour is perfect if you want to see Vienna’s holiday displays and taste seasonal treats in a short period, with reviews highlighting its fun, informative guide and engaging itinerary.
Bottom Line: Excellent for travelers with limited time wanting a taste of Vienna’s Christmas spirit and markets.

4. Private Christmas Time Tour from Vienna to Hallstatt and Salzburg Market

Spending a full day, this private tour takes you on a 12-14 hour journey through Austria’s stunning winter landscapes. Starting from Vienna, you’ll visit Hallstatt’s fairy-tale village, walk medieval streets, and enjoy mulled wine and cookies. The trip continues to Salzburg, home of Mozart, where the Christkindlmarkt offers a magical setting with thousands of lights. The drive along mountain roads with panoramic views is a highlight, as is the personalized attention and flexible itinerary. Reviewers mention how Jenny’s storytelling brought history alive and how this tour feels like a special, intimate experience—well worth the price for lovers of scenery and culture.
Bottom Line: Best suited for those wanting a comprehensive, scenic, and festive Austria experience in one day.

5. Vienna 3h Private Tour with Christmas Market & Upper Belvedere

This 3-hour private tour focuses on Vienna’s regal side, starting at the Belvedere Palace, home to Klimt’s “The Kiss”. After exploring the palace and its gardens, your guide will take you through the Belvedere Christmas Market, where you can taste seasonal treats and browse local crafts. The private format allows for tailored conversations and deeper insights into Vienna’s Baroque architecture and art collection. Guests praise the knowledgeable guide Maria and the compact, rewarding experience.
Bottom Line: Ideal for art lovers and those wanting a taste of Vienna’s elegance combined with festive holiday shopping.

6. Vienna: Christmas Market Food and Drinks Tour

For $135, this 4-hour tour takes you through four lesser-known Christmas markets, all away from the crowds. You’ll sample Austrian winter delicacies like Käsespätzle and Kaiserschmarrn, and warm up with Glühwein and Punsch. The tour emphasizes tasting and exploring local traditions, with plenty of time to enjoy each stop. The guide shares interesting stories about Austrian food culture, and reviews mention the large portions and friendly atmosphere.
Bottom Line: Great for foodies who want authentic tastes and a relaxed pace during Vienna’s holiday season.

7. Vienna Christmas Market Food and Drink Tour

This 4-hour tour offers an indulgent journey through Vienna’s most popular Christmas markets, including Am Hof and Spittelberg. You’ll sample traditional Langos, Käsekrainer, and sweet treats like Apple Strudel and Kaiserschmarrn, all while enjoying the festive sights and sounds. The small group and expert guide make it ideal for those who want to experience Vienna’s seasonal flavors without the crowds. Guests love how they leave with a full belly and a deeper appreciation for Austrian holiday customs.
Bottom Line: Perfect for travelers seeking authentic Christmas tastes in cozy, less touristy markets.

8. Vienna Private Shopping: Vintage treasures & Champagne

This private vintage shopping experience is designed for fashion lovers. Starting at the Vienna Marriott Hotel, you’ll enjoy champagne and chocolates as you browse through an exclusive boutique with high-end bags and ready-to-wear pieces. The €25 store credit lets you pick your favorite vintage items, and the guide helps you find authentic, luxury pieces like Hermes, Dior, and Gucci. Reviewers highlight the personalized service and the relaxed atmosphere inside the boutique, with some shopping for Louis Vuitton and Chanel at surprisingly friendly prices.
Bottom Line: Best suited for style enthusiasts who want a private, luxury shopping experience with bubbly.

9. Christmas Market Photo Shoot Vienna

Want to capture your Vienna holiday memories? This private photo shoot for up to six people offers atmospheric images at Vienna’s Christmas markets and secret spots. The photographer will help you pose naturally amid stunning backdrops, ensuring you have professional-quality photos to remember your trip. The experience lasts about an hour, making it perfect for couples or small families wanting high-quality holiday photos without the hassle of wondering how to pose. Reviewers mention how fun and easy the process is, with beautiful results.
Bottom Line: Excellent for travelers who want stylish, professional holiday photos as keepsakes.

10. Vienna’s Christmas Market Magic Tour

This 1-hour tour offers a quick but enchanting glimpse into Vienna’s City Hall Christmas Market and Maria Theresien Square. It’s perfect for those short on time but eager to absorb the holiday atmosphere. The guide shares local tales and highlights artisans and crafts. The tour’s intimate size makes it personal and engaging, with reviews praising its cozy, festive feel.
Bottom Line: Ideal for a brief but memorable introduction to Vienna’s Christmas markets during the holiday season.

11. Christmas in Vienna: Markets and Vintage Shops Walking Tour

For $44, this 2-hour walk combines visiting two Christmas markets and exploring Vienna’s vintage shops. The tour offers VIP access to boutiques, with gift wrapping and hotel delivery included. You’ll stroll through historic parts of the city, enjoying festive treats and discovering unique vintage items. Reviewers appreciate the well-curated itinerary and friendly guide, making this a great choice for the stylish shopper who also wants holiday cheer.
Bottom Line: Suitable for fashion-conscious travelers who want a festive, boutique shopping experience.

12. From Vienna: Bratislava Christmas Market Half Day Trip

This day trip takes you across the border to Bratislava, where you’ll visit the Christmas Market and explore highlights like Michael’s Gate and Bratislava Castle. The guided walking tour includes opportunities to taste local treats and soak in the festive atmosphere. It’s perfect for those wanting a quick escape into another charming city during December.
Bottom Line: Best for travelers wanting a scenic, cultural side trip with Christmas market fun.

13. Vienna: Schönbrunn Palace & Christmas Market Walking Tour

This 2-hour guided tour combines a walk through Schönbrunn Palace’s stunning rooms and gardens with a visit to its Christmas market. The palace’s imperial grandeur provides a fitting backdrop for seasonal shopping and treats. Reviewers mention the stories of the Habsburgs and the palace’s beautiful architecture, making it perfect for history lovers who want to add some regal flair to their holiday.
Bottom Line: An elegant way to experience Vienna’s royal past and festive traditions in one tour.

14. Vienna: Christmas Market Magic Walking Tour with a Local

For just $130, this guided walk with a local offers an intimate peek into Vienna’s most enchanting Christmas markets. You’ll learn about local customs, enjoy seasonal treats, and uncover hidden crafts. The tour’s small size ensures personal attention, and reviewers love the authentic stories and tips about Vienna’s holiday scene.
Bottom Line: Perfect for travelers who want insider knowledge and a relaxed holiday experience.

15. Vienna Holiday Shopping: Exclusive Designer Vintage Tour

At around $33, this 1.5-hour tour focuses on luxury vintage shopping. A local guide takes you through hidden boutiques filled with designer pieces—think Chanel, Dior, and Mulberry—while enjoying personal styling tips. The tour includes a VVIP styling service and a chance to find rare vintage treasures. Reviewers highlight the friendly prices and authentic products, making it a smart choice for fashion enthusiasts seeking exclusive finds.
Bottom Line: Best suited for those seeking a curated, private vintage shopping experience with luxury flair.

16. Vienna: Sunday Shopping Experience in the Iconic Ringstrasse

Finally, this 30-minute Sunday shopping tour offers a quick peek into the Otentiks boutique, where you can browse designer handbags, scarves, and ready-to-wear. There’s an option to add a brunch at the Marriott Hotel, making it a relaxed way to enjoy shopping and a meal. Reviewers mention the unique collection and the knowledgeable staff.
Bottom Line: Ideal for a brief, stylish shopping fix with added options for a leisurely brunch.

How to Choose the Best Shopping & Market Tour in Vienna

When selecting the right tour, consider your budget, available time, and specific interests. If you want an immersive culinary experience with local landmarks, the Vienna’s Highlights: Food, Coffee and Market Walking Tour offers excellent value. For festive holiday cheer, the Christmas Markets & Shopping in Vienna is ideal during winter, while the Private Christmas Time Tour suits travelers seeking a scenic, full-day journey with a personal touch. For those with a love of vintage fashion, the private Vintage Treasures & Champagne combines luxury shopping with a relaxed atmosphere.
Book early, especially during peak seasons like Christmas or summer, to secure your preferred experience.

Vienna offers a fantastic range of shopping and market tours that cater to all tastes—from food lovers and holiday enthusiasts to fashionistas and cultural explorers. Whether you’re wandering Christmas markets, browsing vintage boutiques, or exploring with a private guide, there’s a perfect option waiting. We recommend balancing your budget, available time, and personal interests to pick the best fit. Remember, many of these tours fill up quickly during festive seasons, so booking early is always a smart move. Enjoy your shopping adventure in Vienna—this city’s vibrant markets and elegant boutiques will leave you with more than just souvenirs, but stories to tell for years.