Tokyo: Setsubun soybean scattering & Ehomaki hand roll sushi

A lively, authentic glimpse into Tokyo’s Setsubun traditions

If you’re after a cultural experience that combines tradition, local flavor, and some fun, this tour in Sugamo offers a fantastic window into Japan’s Setsubun festivities. For just $54 per person, you’ll spend several hours exploring a neighborhood that’s beloved by locals, visiting Kogan-ji Temple, and participating in age-old rituals, all with a friendly, knowledgeable guide.

What we love most about this tour is the chance to witness the soybean scattering ritual at Kogan-ji—a lively, meaningful tradition—and the opportunity to enjoy authentic Japanese snacks, including the famous ehomaki hand-rolled sushi. Plus, the visit to Sugamo’s bustling shopping street offers a vibrant, authentic local atmosphere that’s unlike any touristy spot in Tokyo.

One consideration is that the tour involves quite a bit of walking, so comfortable shoes are a must. Also, it’s not suited for wheelchair users, given the nature of the walking and some uneven surfaces. This experience suits travelers who enjoy local customs, traditional festivals, and flavorful, well-prepared Japanese snacks—perfect for those wanting a relaxed yet immersive day in Tokyo’s more authentic, less commercialized side.

You can check availability for your dates here:

Key Points

• Authentic Experience: Witness the Setsubun soybean scattering ritual at Kogan-ji Temple, a deeply rooted Japanese tradition.
• Local Atmosphere: Explore Sugamo’s lively shopping street, filled with local snacks and small shops.
• Cultural Insights: Learn about Edo-era guardians like the Jizo Bosatsu and the significance of the Setsubun festival.
• Tasty Treats: Enjoy Japanese sweets like Darayaki, and try the traditional ehomaki sushi roll, all prepared without synthetic preservatives.
• Meaningful Rituals: Participate in the soybean scattering, a symbolic act meant to cast out evil and invite good fortune.
• Great Value: All of this, including a guide, snacks, and cultural demonstrations for $54, offers a solid taste of local customs.

Exploring Sugamo: Tokyo’s “Old Lady’s Harajuku”

Initially, you might wonder what makes Sugamo special. Known as the “Grandma’s Harajuku”, this neighborhood is famed for its Jizo-dori Shopping Street, a bustling stretch over a kilometer long filled with small shops and food stalls. Unlike the glitzy neighborhoods like Shibuya or Ginza, Sugamo exudes a friendly, neighborhood vibe that’s perfect for a leisurely exploration.

Walking along Jizo-dori, you’ll notice many signs for traditional Japanese snacks and treats, with locals chatting and shopping. We loved the way this street combines everyday life with cultural traditions, giving you a genuine local feel. The shops are filled with souvenirs, clothing, and snacks, making it an excellent place for people-watching and sampling various Japanese goodies.

The significance of Kogan-ji Temple and its rituals

A highlight of the tour is visiting Kogan-ji Temple, renowned for its large Jizo Bosatsu statue at the entrance. This statue, one of the six Edo Rokujizoson, symbolizes protection for travelers and children, and it’s common to see visitors praying for longevity and good health. The temple’s atmosphere offers a peaceful counterpoint to the lively shopping street outside.

Behind the main temple, a smaller, more intimate shrine houses Fukuju Kannon and Fudo Myoo—deities associated with mercy and protection. The guide explains these deities’ roles, emphasizing their relevance today, particularly in health and safety.

We appreciated the clear explanations about the Setsubun festival, which involves throwing soybeans while shouting “Oni wa soto, fuku wa uchi” (Demons out, good fortune in). Watching families and local residents participate in this ritual gives a real sense of community and tradition.

The Setsubun ritual and cultural significance

Setsubun, marking the division of seasons, especially the spring festival in February, is a vibrant celebration in Tokyo. The highlight here is witnessing local celebrities and participants scattering soybeans, mandarins, rice cakes, and sweets from a stage at the temple. Toshiotoko (men) and Toshionna (women) take turns performing the ritual, making it an engaging spectacle.

The custom of eating all the ehomaki rolls in silence, facing a specific direction—believed to bring good luck—is a unique detail. The tour includes a freshly made ehomaki, stuffed with delicious ingredients like tuna, salmon, or even salad, wrapped tightly into a large hand roll. We found that this practice not only emphasizes the significance of luck but also provides a tasty, filling snack.

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Snacking and sweets: a taste of Japan

No visit to Japan is complete without trying local sweets, and this tour is no exception. The cozy Japanese-style sweets shop specializing in Darayaki pancakes has been around since 1937, and they pride themselves on no synthetic preservatives. Their red bean paste with Danish cream cheese topped with black pepper and rock salt is a surprising but delightful combination, balancing sweetness and saltiness.

The guide recommends trying the Doryaki pancakes with different fillings, offering a glimpse into Japan’s love for sweet, comforting treats. The chance to sample authentic, handmade sweets that locals adore makes this stop particularly memorable.

Practical details and value

This tour is designed for those who enjoy culture and authentic experiences but also want a relaxed pace. It lasts several hours, with plenty of walking, so comfortable shoes are essential. The group size tends to be manageable, allowing for personalized attention from the guide, who speaks fluent English and explains the traditions clearly.

The price of $54 includes not only the guide but also the soybean scattering ritual, a choice of snacks, the ehomaki sushi roll, and a Masu Sake cup filled with dried soybeans—an excellent value for experiencing so much Japanese culture in one morning or afternoon.

Note that transportation to and from the meeting point, JR Yamanote Line Otsuka station, is not included, so plan your arrival accordingly. The tour is also not suitable for wheelchair users due to walking and uneven surfaces.

The Sum Up: Who is this tour perfect for?

This experience is ideal for travelers who want to look beyond Tokyo’s skyscrapers and explore local traditions in a lively, authentic environment. It’s perfect for foodies eager to try traditional snacks, culture buffs interested in Setsubun rituals, and those seeking a relaxed, informative taste of Japanese community life.

If you enjoy blending sightseeing with interactive experiences, this tour offers a rare chance to participate in local customs like soybean scattering and eat delicious, preservative-free sweets. It’s a delightful way to connect with Japan’s cultural roots while enjoying the vibrant, everyday atmosphere of Sugamo.

FAQ

Is this tour suitable for children?
Yes, children often enjoy participating in the soybean scattering ritual and trying the snacks. It’s a family-friendly activity, but be prepared for some walking and standing.

Do I need to book in advance?
Yes, booking is recommended to secure your spot, especially during peak seasons like Setsubun. You can reserve and pay later, which offers flexibility.

What should I wear?
Comfortable walking shoes are essential. Dress according to the weather—layers for colder months, lightweight clothing for summer.

Is transportation to the start point included?
No, transportation to and from Otsuka station is not included, so plan your arrival accordingly.

Can I participate in the soybean scattering if I don’t speak Japanese?
Absolutely. The guide will explain the rituals in English, and participation is straightforward and welcoming.

What’s the best way to enjoy the snacks?
Sample as many as you like, and don’t hesitate to ask the guide for recommendations. The sweets are meant to be savored slowly.

Are there any restrictions or things I should know?
Smoking is not allowed during the tour. Also, wear comfortable shoes and bring a camera to capture special moments.

In all, this tour is a wonderful blend of tradition, local flavor, and cultural insight, making it an excellent choice for travelers eager to see a different, more authentic side of Tokyo. With its friendly guides, delicious snacks, and lively rituals, it offers a memorable, meaningful experience for those curious about Japan’s customs and community life.

You can check availability for your dates here: