Charming villages: Villajoyosa & Altea

Discovering Villajoyosa and Altea: A Day of Charm and Authenticity from Alicante

If you’re visiting Alicante and craving a taste of local charm, a day trip to Villajoyosa and Altea is hard to beat. For just around $83, you get a 5.5-hour small-group tour that takes you through colorful streets, whitewashed houses, and scenic viewpoints—without the hassle of navigating yourself. Led by a personable guide (many reviews highlight Alberto’s friendly expertise), this tour offers a mix of cultural sights, delicious treats, and coastal beauty.

What we love about this tour is how it balances history and flavor. First, stepping into Villajoyosa’s bright, candy-colored old town feels like wandering through a living postcard. Plus, the chocolate factory visit (on most days) adds a sweet, authentic taste of local tradition. We also appreciate the limited group size of just seven travelers, which keeps the experience personal and relaxed.

One potential consideration is the timing—the tour is roughly half a day, so if you’re planning a packed schedule, it fits nicely without taking up your entire day. However, it does require some walking, so it’s best suited for those comfortable with light to moderate activity and a casual pace.

This experience is ideal for travelers who enjoy small-group adventures, want to learn about local crafts (like chocolate-making), and are eager to soak in panoramic sea views. Food lovers, picture yourself relaxing at cafés in Altea, with plenty of time to explore on your own after the guided highlights.

Key Points

• Authentic small-group experience: Limited to just 7 travelers for a personal touch.
• Rich cultural stops: Colorful Villajoyosa and picturesque Altea’s old towns.
• Sweet tradition: Visit to a family-run chocolate factory with tastings (except Sundays).
• Stunning views: Panoramic outlooks over the Mediterranean and mountain scenery.
• Flexible options: Time in Altea for browsing shops, enjoying cafés, and dining.
• Value for money: All transportation, guide, and entrance fees included, making it straightforward and affordable.

An In-Depth Look at the Villajoyosa & Altea Tour

The Pickup and Transportation

Starting from Alicante, the tour begins promptly at 10:00 am from P.º del Puerto Viejo. The small, air-conditioned vehicle is perfect for a comfortable ride, especially in warm weather. With a maximum of 7 travelers, the group size keeps the experience intimate and allows the guide to cater to individual interests. Since the transportation is included, you avoid the hassle of figuring out public buses or renting a car, which often means saving both time and stress. Many reviews note the prompt pickup and clean vehicle, which adds to the overall positive impression.

Visiting Chocolates Perez in Villajoyosa

Our first stop is the chocolate factory of Chocolates Perez, a family-run spot that dates back to the 19th century. It’s a small place, but packed with stories about Villajoyosa’s history as a chocolate hub—once home to over 30 factories. We loved how the guide brought this history alive, explaining how sailors traded salted fish and almonds for cocoa back in the 17th century. The factory visit is a highlight, offering a glimpse into traditional chocolate-making and a chance to taste some of the best chocolate in town.

And if you’re visiting on a Sunday, the factory is closed, but the guide will substitute with a visit to a local bakery—a wonderful way to still enjoy authentic regional sweets. Reviewers consistently praise Alberto’s knowledge and friendliness, saying he made the history engaging and the tasting memorable.

Exploring Villajoyosa’s Old Town

After the chocolate experience, we stroll through Villajoyosa’s colorful old town, walking along the coastal promenade and into the heart of the neighborhood. The bright houses and narrow, cobblestone streets are immediately photogenic, and the guide shares stories about local life, adding depth to the visual feast.

Expect around 45 minutes here—just enough time to wander at a relaxed pace, check out local shops, or snap photos. Travelers note how the town’s vibe is both lively and authentic, far from the touristy clichés. It’s perfect for those who enjoy a vivid, seaside atmosphere with plenty of charm.

Journey to Altea

Next, the tour takes us into Altea, often called the “white town” because of its stark whitewashed houses and narrow streets lined with local shops and galleries. We visit the church with a blue tiled roof, a signature sight that dominates the town’s skyline and provides incredible photo opportunities.

From the main square, you can enjoy panoramic views of the mountains and the sea. The guide points out the best spots for photos and recommends cafés or restaurants where you can grab lunch (own expense). This free time is a favorite among travelers—many reviews highlight how much they loved exploring at their own pace after the guided part.

The Final Stroll and Scenic Views

The tour wraps up with a visit to a stunning viewpoint, where the Mediterranean unfolds before your eyes. It’s a perfect spot to reflect on the day and soak in the scenery. Many travelers mention how these vistas help them appreciate the breathtaking landscape of the Costa Blanca.

Practical Details and Value

The Cost and What You Receive

For $83.01, you get transportation, a guide, and entry tickets to the chocolate factory with tastings (except Sundays). The price is reasonable considering the included visits, personalized attention, and the flexibility to explore at your own pace in Altea. No need to worry about additional costs for transportation or tickets—everything is covered, making it simple and straightforward.

Who Will Love This Tour?

If you’re someone who appreciates small groups, local stories, and scenic views, this tour hits the mark. It’s particularly well-reviewed by travelers who praise Alberto’s knowledge and friendly approach, and those who enjoy delicious treats and authentic old towns. Food lovers will especially enjoy the chocolate tasting and the chance to sit in a café in Altea afterward.

The Sum Up

This tour offers a well-balanced taste of Costa Blanca’s authentic charm. It’s perfect for those who want an easy, guided introduction to Villajoyosa and Altea, without the hassle of planning transport or navigating unfamiliar streets. You’ll love the vivid colors, stunning vistas, and the delicious taste of local chocolates—all delivered with a friendly, knowledgeable guide.

While it’s a half-day experience, it packs in enough sights and stories to leave you feeling inspired and enriched. The small-group format ensures a cozy experience, and the flexible timing allows you to enjoy Altea’s cafes or shops afterward. This tour is especially suitable for travelers craving genuine local flavor and scenic beauty, all at a fair price.

Frequently Asked Questions

Is this tour suitable for all ages?
Yes, most travelers find it accessible, as it involves light walking and a relaxed pace. However, those with mobility issues should consider the walking involved in the old towns.

What is included in the price?
The cost covers transportation, a guide, and entrance tickets to the chocolate factory with tastings (Monday to Saturday). Lunch and personal expenses are not included.

Can I cancel the tour if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, making it flexible in case your schedule shifts.

Is the tour available on Sundays?
Yes, but the chocolate factory isn’t open on Sundays, so the guide will take you to a local bakery instead.

How long is the tour?
Approximately 5 hours and 30 minutes, including travel time, guided visits, and free time in Altea.

What should I bring?
Comfortable shoes for walking, sun protection, and some cash for cafes or souvenirs in Altea.

Is this tour good for solo travelers?
Absolutely. The small group size creates a friendly environment that’s easy to join and meet others.

In the end, this tour offers a delightful day of exploring some of Costa Blanca’s most charming spots. With its blend of colorful streets, scenic views, and authentic local flavors, it’s a memorable experience for anyone wanting to see beyond the typical tourist spots and connect with the genuine character of this beautiful region.