Create the sneaker of your dreams in Florence

If you’ve ever wished to walk away with a truly one-of-a-kind souvenir from Florence, this tour offers just that. For around $640 per person, you get about four hours of not just designing but actively participating in the creation of your custom sneakers in a stylish showroom on Via Calzaiuoli. Guided by passionate Italian artisans with a flair for craftsmanship, you’ll work side-by-side with master shoemakers, watching your ideas come alive through a blend of traditional techniques and modern technology.

What makes this experience stand out? First, the interactive design process supported by the Willy configurator, which allows an endless array of materials and colors to suit your style. Second, the live workshop where you can observe or even assist in the shoe-making, giving you a rare peek into Italy’s revered shoemaking traditions.

A potential consideration? Since the entire process is tailored and involves live craftsmanship, the price reflects the high level of personalization and quality. It might be more than your average souvenir, but the value lies in the uniqueness and the story behind each pair.

This tour is perfect for travelers who value authentic craftsmanship, enjoy hands-on experiences, and love the idea of creating a personal memento that is both wearable and meaningful. Whether you’re a sneakerhead or simply someone looking for a memorable Florence activity that blends culture, fashion, and gourmet tastings, this experience delivers.

Key Points

• Highly personalized experience: Design every detail of your sneakers using an innovative virtual configurator.
• Expert craftsmanship: Watch your shoes being handmade by Italian master shoemakers in real-time.
• Cultural and culinary blend: Enjoy wine tastings and Tuscan specialties in an elegant setting.
• Private tour: Exclusively for your group, making the experience intimate and tailored.
• Authentic craftsmanship: Shoes are made entirely by hand with traditional tools, ensuring quality.
• Great reviews: Consistently high ratings and glowing feedback from previous travelers.

The Experience: What’s Included and How It Unfolds

Starting in the heart of Florence, at My Mancini’s showroom on Via Calzaiuoli, you’re greeted by friendly, knowledgeable staff eager to turn your footwear fantasies into reality. The space itself is a sleek 250 m2 hub of creativity, artfully blending Italian craftsmanship with modern design tools.

The first step involves exploring your options with the Willy configurator, an intuitive digital platform that enables you to experiment with different models, materials, and colors. We loved the way it gave us a visual sense of our design choices before committing, making the process both fun and reassuring. You might spend some time browsing through endless combinations, feeling like a true designer for a day.

Once your ideas are set, you’ll meet your dedicated shoemaker, who becomes your creative partner. This is where the magic truly happens. We loved the way the guides explained each step — from selecting the finest Italian leathers to final touches like stitching. Watching the shoes being crafted using traditional tools like brushes, sewing machines, and presses is a genuine treat. It’s craftsmanship that’s been passed down through generations, now combined with a modern touch to ensure your custom sneakers are perfect.

The highlight? Seeing your sneaker take shape right before your eyes. Many reviews highlight how memorable this part is — “the process was super exciting,” says one guest, “watching every detail come to life.” Some travelers even actively participate, helping with finishing touches or selecting specific features, which adds a real sense of accomplishment.

Beyond the design and craftsmanship, this tour offers a taste of Tuscan culture. As you work on your pair, you can indulge in a thoughtfully curated wine tasting featuring local wines and typical Italian products. The refined environment and elegant surroundings elevate the experience from just a shoe-making workshop to a full-blown sensory journey.

Customization and Personal Touches

The real strength of this experience is how it allows you to translate your personal style into a tangible, wearable piece of art. With the help of the expert team, you’ll pick materials, colors, and even add personal illustrations or logos if you wish. The reviews echo this sentiment — “the shoes are absolutely fantastic, personalized perfectly,” and “the process of creating them was unforgettable.”

If you’re concerned about fit, don’t worry. Many reviewers mention how shoes are made to fit perfectly — “they fit my feet wonderfully,” says one. The team’s attention to detail ensures your sneakers aren’t just beautiful but comfortable, too.

Time and Group Size

This is a private activity, tailored just for your group. The four-hour duration allows enough time to explore your options, participate in the crafting, and enjoy tastings without feeling rushed. It’s ideal for small groups or couples who want an intimate, personalized experience.

Price and Value

At $638.59 per person, this isn’t your standard tourist activity. However, considering the high-quality craftsmanship, personalized design, and the exclusive experience of live shoemaking, it offers impressive value. You’re not just buying a pair of sneakers; you’re investing in a story, a skill, and a keepsake that’s unique to you. Many guests report that the memories of designing with the team and watching their shoes come to life make the cost worthwhile.

Visitor Feedback: Authentic Voices

The reviews tell it best. Guests rave about the friendly staff, “super inviting and gentle,” and the high level of professionalism. One reviewer called it “a one-of-a-kind store,” emphasizing how “their enthusiasm was contagious.” Several mention how their sneakers became “a perfect souvenir,” combining style, comfort, and a personal story.

Other highlights include the fast turnaround — shoes completed in just a few hours — and the attention to detail that makes each pair feel special. The experience seems to appeal to those who want more than a typical tour — it’s about creating a personal connection with Italian craftsmanship in a relaxed and fun environment.

However, some reviews mention the importance of understanding the firm refund and return policies. Since the shoes are custom-made, refunds are not available, so it’s wise to be sure of your design choices beforehand.

Who Should Consider This Tour?

This activity is best suited for travelers who appreciate craftsmanship and personalization. If you love the idea of designing your own sneakers, want a memorable experience that combines culture, fashion, and food, and don’t mind a higher price point for quality and exclusivity, you’ll find this tour very rewarding. It’s also a good fit for small groups, couples, or individuals looking for something different from typical sightseeing.

And if you’re a sneaker enthusiast or have a specific design in mind — whether it’s a logo, special colors, or decorative details — this is a rare opportunity to bring your ideas to life with Italian artisans.

Frequently Asked Questions

How long is the tour?
The experience lasts approximately four hours, giving enough time to explore design options, watch the craftsmanship, and enjoy tastings without rushing.

Is this a private or group activity?
It’s a private tour, designed exclusively for your group, ensuring a personalized and intimate experience.

Can I participate in the shoe-making process?
Yes, you can watch or actively help with certain steps, working side-by-side with the master craftsmen.

What is included in the price?
You get the full design experience, watch your shoes be handmade, and enjoy a wine tasting with Tuscan specialties in an elegant setting.

Are the shoes made to fit perfectly?
Absolutely. Many reviews mention how well the shoes fit, with some saying they are “wonderfully fitting” and comfortable.

What should I consider before booking?
Since custom shoes are non-refundable, double-check your design choices. The experience is tailored and high-end, so it’s best suited for those valuing craftsmanship and a personal touch.

Final Thoughts

If you’re after a unique Florence experience that combines creativity, craftsmanship, and culture, this tour hits all the marks. You’ll leave with more than just a pair of sneakers — you’ll have a story, a skill, and a wearable piece of Italy’s artisanal tradition. It’s perfect for those who want to go beyond typical sightseeing, seeing Italy’s shoemaking heritage while enjoying Tuscan wine and good company.

This activity truly stands out for its interactive nature and the quality of craftsmanship. Expect a memorable, hands-on experience that offers genuine value for those willing to invest in a personalized masterpiece. For anyone who loves design, authentic craftsmanship, and a touch of Italian sophistication, it’s a must-try.

Additional Information

Location: Florence, Italy
Duration: Approximately 4 hours
Price: $638.59 per person
Availability: Most travelers book about five days in advance
Cancellation: Free cancellation up to 24 hours before the experience

With its combination of traditional shoemaking, modern design, and Tuscan culinary delights, this tour offers more than just a souvenir — it’s a genuine experience to cherish and share.