Martina Franca is a fantastic base for exploring the wines, olive oils, and culinary traditions of Apulia. Its charming streets and central location make it an ideal starting point for discovering regional flavors. Among the many ways to enjoy this area, tours that combine tasting, history, and scenic settings stand out. We particularly like experiences that blend authentic tasting with guided insights, like the Apulia: Guided Wine Tasting with Local Appetizers, which offers a flavorful immersion into the Itria Valley’s renowned wines. This tour provides a perfect balance of education and enjoyment, especially if you appreciate pairing wines with homemade local snacks.
If you’re a wine lover, you’ll find plenty of options, but for a more in-depth exploration, the Tenute Girolamo: Winery tour and VIP tasting in the Itria Valley stands out with its extended tasting of seven wines paired with a light lunch. For history and tradition enthusiasts, the Frantoio Rosso Ipogeo Martina Franca: visit to the medieval oil mill offers a glimpse into olive oil production that has evolved over centuries.
Below is a curated list of the best tours in Martina Franca, each offering something unique—whether it’s an elegant wine tasting, a walk through historic oil mills, or a picturesque picnic among olive trees.
1. Apulia: Guided Wine Tasting with Local Appetizers
At number one, this wine tasting experience takes you among the vines of the Itria Valley to savor four premium wines made from indigenous grapes. The tour lasts about two hours and pairs each wine with thoughtfully prepared homemade appetizers, giving you a real taste of local traditions. The small group setting allows for personalized attention as you learn about the land’s rich agricultural heritage. The guide’s storytelling makes this more than just a tasting — it’s a genuine immersion into Apulia’s soul. Priced affordably at $36 per person, it’s an excellent choice for wine enthusiasts and curious travelers alike. Expect to leave with a deeper understanding of regional wines and a few new favorites.
Bottom Line: Perfect for those wanting a relaxed, authentic experience that combines good wine with local food, all set within beautiful vineyards.
2. Tenute Girolamo: Winery tour and Premium Tasting in the Itria Valley
During this two-hour winery tour and premium tasting, you’ll visit the award-winning Tenute Girolamo, located right in the heart of the Itria Valley. This tour offers a guided walk through the vineyard and barrel cellar, giving you a behind-the-scenes look at the wine-making process. Afterward, enjoy tasting four of their best wines paired with a light lunch featuring cold cuts, cheeses, and focaccia. This experience is particularly suited for those who appreciate a detailed view of wine production while savoring quality local food. The reviews highlight the friendly staff and the high quality of wines, making it a great value at $35.
Bottom Line: A solid pick for travelers wanting a comprehensive wine experience combined with a tasty regional snack.
3. Frantoio Rosso Ipogeo Martina Franca: visit to the medieval oil mill
Stepping into the medieval oil mill is like opening a time capsule. This site has been transformed into a museum and event space while preserving its industrial archaeology. The guided tour offers insights into olive oil production through various historical phases, culminating in a tasting of local oils and products. Visitors love the authenticity and storytelling, with one reviewer describing it as “an enchanting place full of history.” The modest price of only $8 makes this a very affordable cultural addition to any itinerary. It’s especially suited for those interested in food culture and history, or families wanting an engaging activity.
Bottom Line: Authentic, affordable, and full of stories—ideal for history buffs and olive oil fans.
4. Tenute Girolamo: Winery tour and Classic tasting in the Itria Valley
For a quick yet satisfying exposure to local wines, this classic tasting offers three wines accompanied by traditional snacks like taralli, olives, and focaccia. The 1.5-hour experience includes a guided tour of the winery and barrel cellar, making it perfect for travelers with limited time but a desire for quality. The reviews highlight the friendly staff and the quality of the wines, which are produced locally in the Itria Valley. Priced at a reasonable $35, it’s an excellent option for casual wine lovers and those new to Apulian wines.
Bottom Line: An efficient, friendly introduction to regional wines paired with classic local snacks.
5. Valle D’Itria: Oil & Wine Tasting with Aperitivo Pugliese
This oil and wine tasting takes place in a serene private olive grove or stone courtyard, where you’ll sample local oils and wines. The experience combines education—learning how to recognize quality oils and wines—with the pleasure of tasting regional delicacies. The highlight is the Puglian aperitivo served with focaccia, cheese, and grilled vegetables, making it a relaxed, social affair. Mariano, the host, is praised for his knowledge and warmth, and the experience has received perfect ratings. It’s ideal for those wanting a laid-back, authentic taste of Puglia in a beautiful setting.
Bottom Line: A refined, social experience for lovers of olive oil and wine, with a personal touch.
6. Martina Franca: Wine & Local Products Tasting
This shorter, 1.5-hour tasting in Martina Franca offers a mix of local wines and regional products. While it has a broader focus on local foods beyond just wine, it offers a chance to sample the region’s flavors in a more casual setting. The reviews point to the scenic vineyard views and a good introduction for those wanting a quick, affordable taste of Apulian produce. Priced at $55.80 per person, it’s a good option for travelers wanting a compact, informative experience with less time commitment.
Bottom Line: A convenient way to taste regional wines and local products without a big time investment.
7. Tenute Girolamo: Winery tour and VIP tasting in the Itria Valley
Tailored for true wine aficionados, the VIP tasting includes a guided tour and seven wines paired with a light lunch. Over three hours, you’ll get an in-depth experience of the winery’s excellence, perfect for those wanting to immerse themselves further. The winery’s concentration on award-winning wines makes this a premium choice with a high-quality feel. It’s priced at $71 per person, but the depth of tasting and personal attention make it worth it for serious enthusiasts.
Bottom Line: For dedicated wine lovers, this VIP experience offers a comprehensive, luxurious exploration.
$71 per person
8. Tenute Girolamo: Winery Tour and Deluxe Tasting in the Itria Valley
This deluxe tasting features five wines paired with a light lunch, during a guided visit to the winery. The experience lasts two hours and emphasizes the high quality of the wines produced here. Guests enjoy learning about the production process while sampling some of the best regional offerings, making it an excellent value at $53 per person. It’s suitable for travelers who want a slightly more extensive tasting experience but with a relaxed pace.
Bottom Line: A well-rounded, quality-focused tasting that balances education and enjoyment.
$53 per person
9. Valle d’Itria: Monet-Inspired Picnic in Olive Grove
This unique picnic combines art and nature, inspired by Monet’s paintings. In a private olive grove, you’ll enjoy a fully-served menu of Puglian and Italian dishes, paired with local wines. The 2.5-hour experience is designed for relaxation, with visitors reclining under ancient olive trees amid beautiful scenery. The ability to customize the menu—including vegan options—adds a personal touch. Rated highly, it’s perfect for those seeking a memorable, picturesque meal.
Bottom Line: An outdoor feast that combines art, food, and nature—ideal for romantic or leisurely travelers.
How to Choose Your Perfect Tour
When deciding among these excellent options, consider your interests and travel style. For wine enthusiasts wanting an in-depth experience, the VIP tasting or the deluxe tasting are top choices. If history and food intrigue you, the medieval oil mill offers a meaningful glimpse into local production. For those seeking a relaxing, scenic experience, the Aperitivo Pugliese or Monet-inspired picnic provide a memorable setting to enjoy regional flavors in comfort. Budget, available time, and your level of interest in food and drink should guide your choice. Booking early is advisable, especially in high season, to secure your preferred date.
Final Thoughts
Martina Franca offers a diverse array of tours to indulge your palate and deepen your appreciation of Puglia’s culinary heritage. Whether you prefer a quick tasting in town, an immersive winery visit, or a tranquil picnic among olive trees, there’s a tour suited to your interests. For wine lovers, the VIP and deluxe tastings stand out as premium experiences, while the oil mill visit provides authentic history at a budget-friendly price. Don’t forget to book early—these experiences fill up quickly, especially during peak seasons.
No matter your choice, these tours promise an authentic taste of Apulia’s flavors and traditions, making your visit to Martina Franca truly memorable.