Luxury Wine Tasting at the Czar Pico Winery

Imagine tasting some of the world’s most exclusive wines while standing amidst volcanic vineyards on a UNESCO World Heritage site. For $159 per person, this 4-hour journey offers an immersive experience blending wine, nature, and local culture on Pico Island in the Azores. Led by knowledgeable guides, you’ll explore scenic villages, walk through vineyards perched on volcanic slopes, and savor wines that can cost over €1,000 a bottle—very much a rare treat.

We particularly love how this tour combines authentic local interactions, like meeting Fortunato, the passionate producer behind Czar Pico, with the opportunity to relax in natural pools and enjoy stunning views. It’s a chance to connect with the land and its traditions in a relaxed, intimate setting.

A possible consideration is that the tour involves walking on uneven volcanic lava rocks and flat vineyard soil, so comfortable shoes are essential. Also, since it’s a small group experience limited to 8 participants, it feels personal but may fill quickly. This tour is perfect for serious wine lovers, curious travelers interested in volcanic landscapes, or anyone seeking a deep, authentic taste of Pico’s unique terroir.

Key Points

• Exclusive Wines: Taste limited editions of Czar Pico wines not available elsewhere.
• Cultural & Natural Insights: Explore UNESCO-listed volcanic vineyards and scenic villages.
• Local Interaction: Meet Fortunato, the passionate wine producer, and learn about his craft.
• Scenic Walks & Pools: Enjoy walks on volcanic terrain and relax in natural pools.
• Authentic Food Pairings: Sample local cheeses, fruits, and street foods alongside wines.
• Small Group Experience: Limited to 8 participants for a more personalized feel.

You can check availability for your dates here:

A Closer Look at the Experience

This tour promises a blend of history, landscape, and wine craftsmanship that’s hard to match. Starting in Madalena, the tour dives right into Pico’s UNESCO world heritage landscapes, with an initial short walk through volcanic vineyards hugging the coastline. The views are stunning—imagine vines clinging to rugged lava rocks with the Atlantic stretching beyond. We loved the way these terrains feel both wild and cultivated, reminding us that wine on Pico is truly a product of its volcanic roots.

The highlight for many is meeting Fortunato, the owner and winemaker, whose stories about the risks taken to harvest grapes in such unpredictable weather add a layer of depth. His wines are described as unique in the world, reaching 18% alcohol from fermentation alone, unlike typical fortified wines. The 2015 vintage, aged in oak for 8 years, is an exceptional find, with some bottles kept aside specifically for tastings. You’ll get to sample some of these rare editions, which can cost over €1,000 in the market, making this a tasting of not just wine but history and craftsmanship.

The Scenic Drive & Village Walks

After the vineyard walk, you’ll hop into a comfortable private vehicle to explore other parts of Pico, including a traditional village with charming local architecture and a rich sense of community. The scenic drive itself is a treat, offering panoramic views of volcanic landscapes, lush fields, and the Atlantic horizon.

The village stops give you a taste of everyday life on Pico—simple, authentic, and unpretentious. We loved the chance to see the local way of life and chat with residents. The guided walk through the vineyards is not only about tasting but also about understanding the intricate relationship between volcanic soil, climate, and wine quality.

The Natural Pools & Relaxation

One of the unexpected delights is a visit to a secret natural pool—a serene spot where you can dip your toes in freshwater, soak up the sun, or just lounge while exchanging stories. It’s a perfect interlude between the vineyard visits, adding a refreshing, tactile experience that helps you appreciate the volcanic landscape even more deeply.

The Wine Tasting

The core of the experience is, of course, the wine tasting session at Czar Pico Winery. We loved the opportunity to taste up to five local drinks, including award-winning wines, liqueurs, and more. The wines are described as balancing acidity and sweetness, with a perfect alcohol level from fermentation—no fortification here.

The tasting is guided by an expert who shares insights into each wine’s story and production process. It’s a real treat to sample limited editions you won’t find elsewhere, and the tasting is complemented by local cheeses, fruits, and crackers, making it a genuine culinary experience.

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The Itinerary

• Start: João Quaresma Maritime Ferry Terminal in Madalena, where you meet at a small statue of Gilberto Mariano da Silva near a blue water sports shop.
• First Stop: Scenic drive to Criacao Velha, a UNESCO Heritage site known for its volcanic vineyards.
• Walking Tour: Guided walk through the vineyards, with sightseeing and scenic views along the way.
• Next: Scenic drive to a traditional village, soaking in local scenery and architecture.
• Wine Tasting: 1.5 hours at Czar Pico Winery, sampling rare wines and chatting with the producer.
• Relaxation: Time in a natural pool with local snacks, giving you a chance to unwind.
• Return: Back to the ferry terminal, completing the experience.

The entire experience is carefully curated to maximize your connection with Pico’s landscape, people, and wine.

What’s Included & What’s Not

Included:
– Guided walk through Pico’s UNESCO heritage landscapes.
– Up to 5 tastings of local wines, liqueurs, and water.
– Up to 5 food tastings—local cheeses, fruits, and street food.
– Entry to a natural pool for relaxing.
– Guided commentary by a local food expert.
– Private transportation in a small group setting.

Not included:
– Hotel pickup or drop-off, so plan to meet at the ferry terminal.

Practical Tips for Participants

The tour begins at the ferry terminal in Madalena, a central spot easily accessible. Wear comfortable shoes suitable for uneven volcanic soil and lava rocks, and bring essentials like a sun hat, sunscreen, towel, and water. The weather can change quickly in Pico, so layering is wise.

Since the tour is limited to 8 people, booking in advance is advisable. You might find the experience more enjoyable if you’re genuinely interested in wine, local culture, or natural landscapes—this isn’t a quick sightseeing jaunt but a deeper dive into Pico’s heart.

Who Will Enjoy This Tour?

This experience appeals most to those eager to understand Pico’s unique volcanic terroir and passionate about small-scale, authentic wine. It suits travelers interested in culinary traditions, natural scenery, and cultural stories. It’s also ideal for anyone wanting a personalized, intimate day—the small group size ensures plenty of interaction and tailored insights.

If you’re after a straightforward, commercial wine tasting, this might be more than you need. But if you cherish authentic local experiences and are willing to walk a bit on uneven terrain, it offers tremendous value.

Final Thoughts: Is It Worth It?

Absolutely. For $159, you’re not just tasting wines—you’re uncovering Pico’s soul through its landscapes, its people, and its craft. The rarity of the wines, especially those limited editions from old vines, makes this a once-in-a-lifetime opportunity for wine enthusiasts. Plus, the scenic walks, natural pools, and small-group vibe create a very personal, memorable experience.

This tour is a great fit for curious travelers who appreciate authentic, culturally-rich activities and want to go beyond typical sightseeing. It’s especially suited for those who love wine or are eager to learn about how the landscape shapes what’s in your glass.

FAQs

What is the price of the tour?
It costs $159 per person, which includes tastings, food, a guided walk, transportation, and access to a natural pool.

How long does the experience last?
It runs for about four hours, with starting times available depending on the day.

Where does the tour start?
It begins near the João Quaresma Maritime Ferry Terminal in Madalena, at a small statue of Gilberto Mariano da Silva.

Are food and drinks included?
Yes, you’ll enjoy up to five tastings of wine, liqueurs, and local foods like cheese and fruits.

Is transportation included?
Yes, private transportation is provided for the entire tour, ensuring a comfortable ride between stops.

Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.

What should I bring?
Comfortable shoes, sun protection, a towel, water, and perhaps a hat or light jacket depending on the weather.

Is this tour suitable for children?
The experience is designed for adults, especially those interested in wine and scenic walking; children might not find it as engaging.

This wine tour on Pico offers a rare chance to taste some of the most exclusive wines in the world, set against the dramatic volcanic scenery of the Azores. Whether you’re a wine enthusiast or simply seeking a meaningful and scenic day, it’s a compelling way to connect with Pico’s landscape and people.

You can check availability for your dates here: