Novi Ligure is a fantastic base for exploring Piedmont’s renowned wine country. Its central location makes it easy to visit some of Italy’s best vineyards without long drives. Among the many wine experiences available, we especially like those that combine authentic regional wines with expert guidance and stunning views. The Tenuta San Lorenzo tours stand out for their personal touch, family-run atmosphere, and focus on local varietals like Gavi, which is famous for the crisp Cortese grape. If you’re eager to taste indigenous wines and learn about regional traditions, these tours are a perfect fit.
While each experience offers its own flavor, they all share a focus on quality, local character, and intimate settings. Whether you’re looking for a quick tasting or a more comprehensive winery visit, you’ll find options that fit different schedules and budgets. Let’s explore the three best wine tours in Novi Ligure, so you can pick the perfect one for your trip.
1. Tenuta San Lorenzo: Wine & Food Tasting Experience
At number one, the Wine & Food Tasting Experience offers an immersive visit to a family-run estate just minutes from Novi Ligure. Priced at $56.94 per person, this 2-hour tour includes a tasting of 3 local wines paired with delicious regional foods, all set in a panoramic tasting room overlooking the vineyards. It’s an ideal choice if you want a relaxed, yet detailed introduction to Piedmont wines.
This experience stands out because of its personalized approach—a WSET-certified sommelier guides the tasting, helping you understand the nuances of each wine. The estate’s family-run atmosphere adds authenticity, making you feel like a guest rather than just a visitor. The food pairing complements the wines perfectly, giving you a taste of Piedmont’s culinary traditions. Reviewers praise the hospitality and superb location, with one noting, “Estremamente ospitali, prepararti e cortesi. Esperienza e location super.” For those interested in indigenous wines and a comprehensive tasting, this tour offers excellent value.
Bottom Line: Perfect for food lovers and wine novices alike, this tour combines tasting with education and a warm family vibe.
2. Tenuta San Lorenzo: classic wine tasting and winery tour
For a more straightforward experience, the Classic Wine Tasting and Winery Tour is a great choice. Priced at $41.00 per person, it lasts about an hour and offers a more concise introduction. Starting with a 20-minute guided tour, visitors get a brief yet insightful peek into the vineyard and winery operations, followed by a tasting of 3 local wines in the panoramic tasting room.
This tour is ideal if you’re short on time but still want to enjoy authentic Piedmont wines. The estate’s family-run nature shines through in the personalized attention and intimate setting. The local and indigenous wines are the focus here, with a sommelier leading the tasting to help you appreciate the flavors. Reviewers mention the friendly atmosphere and the spectacular view over the vineyards. It’s particularly good for those new to wine tastings or travelers looking for a cost-effective option.
Bottom Line: A quick, quality experience suited for travelers who want a taste of Piedmont without a lengthy commitment.
$41.00 per person
3. Tenuta San Lorenzo: wine tasting and winery tour
If you’re after a more in-depth, yet still manageable, experience, the Wine Tasting and Winery Tour at $43.27 per person is an excellent pick. It lasts about an hour and begins with a 20-minute guided tour. Then, you’ll enjoy a more comprehensive tasting of 2-3 wines, with an emphasis on the Cortese grape and the region’s Gavi DOCG wine.
What makes this tour special is its focus on educating visitors about the Cortese grape and Piedmont’s white wine heritage. The panoramic tasting room offers a stunning backdrop, and the guide’s expertise with the WSET certification ensures you learn while you sip. Reviewers note that the experience is intimate and that the guide’s knowledge makes the visit particularly engaging. If you’re interested in regional wine varieties and want a more detailed tasting experience, this tour hits the mark.
Bottom Line: Ideal for those wanting a deeper dive into Piedmont white wines and the Cortese grape, with a friendly, expert guide.
$43.27 per person
How to Choose the Right Wine Tour in Novi Ligure
When selecting your ideal wine experience, consider your budget, time constraints, and interests. If you want a comprehensive food-and-wine pairing, go for the Wine & Food Tasting Experience. For a quick introduction with a scenic view, the Classic Tasting Tour is perfect. And if you’re keen to learn more about Piedmont’s white wines, the wine and winery tour provides a deeper focus on the Cortese grape and Gavi DOCG.
It’s worth booking early, especially in peak season, to secure your preferred time. Most tours are around 1-2 hours, making them easy to fit into a day trip from nearby towns like Gavi or Serravalle Scrivia. Check the availability and start times beforehand to plan your day effectively.
Final Thoughts
Novi Ligure offers a well-rounded selection of wine tours that cater to different interests and schedules. For a personal, food-focused experience, the Wine & Food Tasting Experience is unbeatable. If you prefer a shorter visit that still delivers regional flavor, the classic tasting tour is a solid choice. And for those especially interested in white wines and the Cortese grape, the more detailed tour provides excellent insights.
All three tours come highly rated, so your choice will depend on what kind of experience you want—whether it’s a quick sip, an educational deep dive, or a leisurely meal paired with local wines. Remember to book ahead, and enjoy your journey into Piedmont’s celebrated wine country.