Starting your day with a good breakfast in New York City can set the tone for everything to follow. For just $24.99, you can enjoy a delicious, authentic NYC-style breakfast at the USA Brooklyn Deli, right in the heart of Times Square. This experience lasts around an hour and includes a thoughtfully pre-selected menu featuring classic breakfast staples with a local twist. Booking ahead means no waiting in line — a real plus in a bustling city.
What we love about this experience is how it combines convenience with quality. Firstly, the location in Times Square makes it an ideal beginning point before diving into your sightseeing plans. Secondly, the menu’s focus on familiar, hearty flavors makes it a satisfying way to fuel up without overdoing it. However, one thing to consider is that it’s a relatively quick meal — if you’re looking for a leisurely brunch or a more extensive breakfast experience, this might feel a bit brief.
This tour suits travelers who want a straightforward, authentic NYC breakfast that’s quick to enjoy and well-priced. It’s especially appealing if you value local flavors and prefer to start your day in a lively, central part of Manhattan rather than wandering far to find a good breakfast spot.
Key Points

- Convenient Location: Right in Times Square, making it easy to fit into your day.
- Pre-Order Advantage: Skip the lines and start your day promptly.
- Authentic Menu: Classic NYC breakfast sandwiches, pastries, fresh fruit, and beverages.
- All-Inclusive Pricing: Taxes, gratuities, and fees are included, simplifying your budget.
- Quick and Satisfying: About an hour of relaxed dining to fuel a busy day.
- Ideal for Food Lovers: Emphasizes authentic tastes and local flavors.
A hearty start in the heart of Times Square

When we think of Times Square, we often picture bright lights and bustling crowds, but it’s also a lively hub for finding quick, quality food. The USA Brooklyn Deli offers a slice of that authenticity in a setting that’s both convenient and welcoming. The deli’s focus on classic New York flavors shines through their selection of breakfast sandwiches, pastries, and fresh fruits.
The meal begins with your choice of fruit or pastry, a simple yet satisfying way to kick off. We appreciated the variety here, from fresh, colorful fruit to flaky, buttery pastries — perfect for those who want a light start or something more indulgent. The main course options are hearty and familiar: sausage, bacon, or pastrami topped with eggs and cheese, served on a warm roll or bread. Each sandwich is crafted with house-made ingredients, like the fennel sausage or the spicy pastrami, giving a local, homemade touch that elevates the experience.
The beverage options are straightforward but plenty satisfying: hot coffee or tea, orange juice, or water. All taxes and gratuities are included, which helps avoid surprises on your bill and makes for easier planning.
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The menu in detail: what to expect

The main breakfast sandwiches are the real stars here. The Sausage, Egg, and Cheese features house-made fennel sausage, caramelized peppers, Spanish onions, and a sunny side-up egg, making it a flavorful, savory start. If you prefer a bit of spice, the Pastrami, Egg, and Cheese sandwich is layered with house-made hash, cheddar, and sriracha mayo — offering a smoky kick. The Bacon, Egg, and Cheese is made with applewood smoked bacon and cheddar, classic and satisfying. For those wanting a vegetarian option, the Scrambled Egg and Cheese sandwich provides a simpler, yet equally tasty, choice with caramelized peppers and onions.
The starter options are minimalist but effective: fresh fruit or a pastry to complement your sandwich. We liked that the fruit was fresh and bright, and the pastry options were flaky and warm, perfect for a quick start.
What makes this experience stand out is the pre-order system, which ensures you’re not stuck waiting in line during a busy morning rush. This is especially helpful in Times Square, where queues can be long. The menu’s focus on quality ingredients and simple, hearty flavors** delivers both value and satisfaction.
Atmosphere and convenience
The USA Brooklyn Deli’s Times Square location is a significant advantage. It’s close enough to major tourist attractions, theaters, and subway stations, making it an easy stop before or after sightseeing. The setting is casual and unpretentious, perfect for grabbing a quick, satisfying breakfast without fuss.
The duration of about an hour makes it doable even with a tight schedule, but it’s not so rushed that you feel hurried. The group size is capped at 50, which means service remains relatively personal and efficient. The opening hours from 7:00 AM to 11:00 AM provide ample flexibility whether you’re an early riser or prefer a slightly later start.
Is this experience worth it?

For just under $25, this breakfast offers solid value considering the location and quality. It’s a good choice for travelers who want an authentic taste of NYC without spending hours searching for a good spot. The inclusion of taxes and gratuities in the price simplifies budgeting, a plus for many.
However, if you’re seeking a leisurely brunch or a more elaborate meal, this option might feel somewhat brief. It’s designed as a quick, delicious start rather than a long, relaxed dining experience. But for most travelers, that’s a bonus, not a drawback.
Who should consider this tour?
This experience is perfect for busy travelers who need a reliable, tasty breakfast before hitting the sights. It also suits those interested in local flavors and authentic NYC deli culture. If you’re staying near Times Square or want a straightforward breakfast that’s easy to fit into a morning schedule, this is a practical choice.
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Final thoughts: the value of starting your day right

Choosing a breakfast spot like USA Brooklyn Deli in Times Square means you’re not just eating — you’re engaging with a piece of the NYC breakfast culture. The focus on fresh ingredients, hearty flavors, and convenience makes it a standout for travelers who want a quick, satisfying meal that fuels their adventures.
While it may not be the place for a long, leisurely brunch, it excels at delivering reliable quality at a fair price. The pre-order system and central location are big pluses that make it especially appealing for those on a schedule.
In the heart of the city that never sleeps, starting your morning with a genuine slice of NYC at this deli can set a positive, energetic tone for the day. It’s a smart pick for anyone who values authenticity, convenience, and a good meal to begin their exploration.
FAQ
Is this breakfast experience suitable for all types of travelers?
Yes, it’s designed for most travelers, especially those looking for a quick, tasty start without overly elaborate options.
Can I order vegetarian options?
While the menu mainly features meat-based sandwiches, the scrambled egg and cheese sandwich is a vegetarian option.
Are taxes and gratuities included in the price?
Yes, all taxes, fees, and gratuities are included in the $24.99 price, making it straightforward and budget-friendly.
What is the best time to arrive?
The deli is open from 7:00 AM to 11:00 AM daily, so early morning is ideal if you want a quieter experience and to beat the crowds.
Is booking required?
Pre-booking is recommended, especially since the experience is popular and booked on average 23 days in advance.
How long does the meal take?
Expect about an hour for the entire experience, making it a good morning activity before starting your sightseeing.
Is there a group size limit?
Yes, the activity can accommodate up to 50 travelers, ensuring a manageable and attentive service.
Do I need to bring anything with me?
Just your mobile ticket confirmation — everything else is included. Remember to dress for the weather if you plan to eat outdoors or walk afterwards.
By choosing this breakfast experience, you’re setting yourself up for a flavorful, hassle-free start to your day in the city that knows how to do breakfast right. It’s authentic, convenient, and offers a taste of local NYC deli culture—all in the heart of Times Square.
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