NYC: Magic Show for All Ages – Broadway Magic Hour (Times Square)
If you’re in New York City and looking for a fun, family-friendly activity that won’t break the bank, the Broadway Magic Hour at Times Square is worth considering. For just $25 per person, you get about 1 hour 30 minutes of magic, comedy, and audience participation right in the heart of Manhattan at the Broadway Comedy Club. This show is specifically designed for all ages, making it a perfect escape from busy sightseeing days or rainy afternoons.
What we particularly love about this experience is how it balances mind-blowing magic tricks with light-hearted humor that appeals to both kids and adults alike. Plus, its location near Times Square makes it easy to fit into a day of exploring the city. On the flip side, some might find the tricks somewhat scripted and predictable, especially if they’re seasoned magic enthusiasts. Still, if you’re after entertaining family time with a touch of wonder, this show hits the mark.
This tour is best suited for families, groups with children aged 6 and up, or anyone looking for a light-hearted, interactive experience that keeps everyone engaged. If you’re after a lively show with plenty of audience participation and a chance to see astonishing illusions close-up, you’ll find plenty to enjoy here.
Key Points

- Family-Friendly Entertainment: Perfect for kids and adults, with audience participation and humor suitable for all ages.
- Convenient Location: Near Times Square, ideal to incorporate into a day of sightseeing or as a standalone activity.
- Affordable Price: At only $25, offers great value for a 1.5-hour live show packed with magic and comedy.
- Highly Recommended: 91% of reviewers suggest you should try this experience, citing its fun and engaging nature.
- Great for Rainy or Winter Days: An indoor activity that guarantees entertainment regardless of weather.
- Accessible and Well-Equipped: ADA-compliant bathrooms, elevator access, and a location near public transit make it easy for everyone to attend.
In-Depth Review of the Broadway Magic Hour Experience

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The Setting and Location
The Broadway Comedy Club, situated in the vibrant heart of Times Square, provides a lively, intimate setting for the Magic Hour show. From the moment you step inside, you’re surrounded by the buzz of New York City’s entertainment scene. The venue’s compact size ensures a cozy atmosphere, where the magic feels close and personal—perfect for audience participation and getting involved in the tricks.
Its proximity to major public transportation hubs means you won’t have to worry about complicated transfers or parking. Whether you’re coming straight from a day of sightseeing or just need a quick escape from the hustle, this spot offers convenience and accessibility.
The Itinerary and Experience
The show runs roughly 1 hour and 30 minutes, starting at 2:00 pm on weekends, making it a convenient afternoon activity. When you arrive, you’ll be greeted by professional magicians Jim Vines and Carl Mercurio, who bring experience and charm to the stage. They craft an engaging, fast-paced program that combines mind-reading, grand illusions, and unexpected comedy.
What differentiates this show is its emphasis on audience involvement. As reviews mention, many viewers found themselves laughing, surprised, and even participating in illusions. One reviewer noted, “The magicians were super funny and engaging,” which hints at their dynamic personalities that keep the energy high and the audience invested.
You can expect some stunning tricks, some of which might seem simple but are surprisingly effective. The use of audience volunteers adds a layer of unpredictability and fun, especially for children eager to be part of the action.
The Magic and Humor
The magic performed is described as both mind-boggling and entertaining. While some reviews note that the tricks might be “scripted” or from a magic store, most agree that the witty humor and engaging personalities of the magicians make up for any predictability. Several reviews highlighted how children loved the show, laughing and marveling at the illusions, which makes it an ideal pick for families.
The comedy is tailored to be kid-friendly but doesn’t alienate adults. One reviewer remarked, “I laughed a lot too and loved seeing our kids delight,” which captures how the show balances humor and wonder for everyone.
Value for Money
At $25 per ticket, this show offers great value, especially considering the duration and quality of entertainment. For families or groups, it’s an affordable alternative to other paid attractions, and it provides a memorable experience that doesn’t require a long commitment.
While snacks are not included in the price, the Broadway Comedy Club offers a kid-friendly menu and adult beverages for purchase, making it easy to extend the fun. The show’s timing also makes it easy to combine with other daytime activities—perhaps a stroll around Times Square or a quick meal nearby.
Accessibility and Comfort
The venue is wheelchair accessible, with elevator access and ADA-compliant bathrooms. The proximity to public transportation means you won’t have to worry about difficult directions or parking. Service animals are welcome, which is good news for travelers with disabilities or emotional support animals.
What the Reviews Say
Multiple reviewers rave about how much their children enjoyed the show, with comments like, “The show was appropriate for all ages, and my kids loved it.” Others appreciated the interactive nature, noting that early arrival might increase chances of volunteering. One user said, “It’s very interactive for everyone,” which can make the experience even more memorable.
Some less enthusiastic reviews mention that the tricks might appear a bit “scripted” or predictable, but even these reviewers acknowledged the entertaining personalities of the magicians and the overall fun atmosphere.
The Sum Up: Who Should Consider This Tour?
If you’re traveling with kids or just want a lively, family-oriented activity in NYC, this magic show hits most of the right notes. It’s a budget-friendly, centrally located way to enjoy an hour and a half of surprises and laughs. Its engaging format makes it suitable for young children, teens, and even grandparents looking for a fun afternoon in Times Square.
Those seeking spectacular, elaborate illusions might find the tricks somewhat basic, but for most visitors, the interactive participation, humor, and personalities of the magicians will create lasting memories. It’s an excellent choice for a rainy day activity or a quick break from sightseeing.
In a city filled with endless entertainment options, the Broadway Magic Hour offers a refreshingly straightforward and delightful experience — authentic, fun, and perfect for making your NYC visit a little more magical.
FAQ

Is the show suitable for children?
Yes, the show is designed for all ages, with humor and tricks appropriate for children aged 6 and up. Many reviews mention kids thoroughly enjoying the experience.
How long is the show?
The performance lasts approximately 1 hour and 30 minutes, making it a great midday or early afternoon activity.
Can I buy tickets in advance?
Yes, tickets are available online and include a mobile ticket for easy access.
Are snacks included?
No, snacks are not included in the ticket price. The Broadway Comedy Club offers a kid-friendly menu and drinks for purchase.
What is the location?
The show takes place at The Broadway Comedy Club, near Times Square, with easy access to public transportation.
Is the venue accessible for wheelchairs?
Yes, the venue offers elevator access and ADA-compliant bathrooms.
What if I need to cancel?
You can cancel free of charge up to 24 hours before the show for a full refund. Cancellations less than 24 hours in advance are non-refundable.
In choosing the Broadway Magic Hour, you’re getting a lively, family-friendly show that offers good value, a central location, and a fun break from the usual sightseeing grind. Whether you’re in town for a special occasion or just need a day to relax with some delightful illusions, it’s a splendid way to add a dash of wonder to your New York trip.
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