Santana Madeira is a standout destination for travelers eager to experience the island’s striking landscapes and charming villages. What makes Santana particularly appealing is its blend of natural beauty—think lush mountains and sweeping views—and cultural charm, like its iconic triangular houses. Among the many tour options, three stand out for their unique appeal: a sunrise hike, a sunset hike, and a full-day exploration of Madeira’s east coast. Each offers a different perspective on the island’s diverse scenery and local character. If you’re after an unforgettable outdoor adventure, these tours won’t disappoint.
One of our favorites is the Private Sunrise Hike to Pico Ruivo. Watching the sun rise over Madeira from the island’s highest point is an experience that combines natural beauty with a peaceful start to the day. For a different time of day, the Private Sunset Hike to Pico Ruivo provides a magical view as the sun dips behind the mountains, creating a dramatic backdrop of colors above the clouds. For those wanting a broader taste of Madeira’s east coast, the Santana Discover the Enchanting East tour offers a full day of scenic stops, charming villages, and off-road adventures. These tours showcase why Santana Madeira is a top choice for outdoor lovers and culture seekers alike.
Below, we’ll explore each of these top tours in detail, helping you decide which best fits your travel style and interests.
1. Private Sunrise Hike to Pico Ruivo with Hotel Pickup
At number 1, the Private Sunrise Hike to Pico Ruivo is a highlight for early risers and nature lovers. For around $85 per person, this 6-hour adventure begins with hotel pickup in Funchal and takes you to the highest peak in Madeira, where you can witness the sun come up over the mountains. The tour includes a short walk to an observation spot where the sky’s colors and mountain scents combine to create a sensory feast. Afterwards, you’ll enjoy a hot cup of tea or coffee, making the chilly early morning start more comfortable.
What makes this tour so special is its focus on experiencing the quiet majesty of dawn in one of Madeira’s most breathtaking settings. The guide, Claudio, is praised for his knowledge and friendly manner, providing insights into Madeira’s landscape and history. The tour also includes a visit to Santana’s traditional houses, giving insight into local architecture and culture. The small group size and flexible approach mean you can tailor the experience—if clouds obscure the sunrise, Claudio will help you find the best viewpoints lower down.
Bottom line: If you want a memorable, peaceful start to your day with spectacular views and expert guidance, this hike ranks high. It’s perfect for early birds and those eager for a genuine connection with Madeira’s natural beauty.
2. Funchal: Private Sunset Hike to Pico Ruivo with Hotel Pickup
In second place is the Private Sunset Hike to Pico Ruivo, offering an equally stunning experience—just at dusk. Priced at $100 per person, this 6-hour tour begins with pickup in Funchal and takes you to Madeira’s highest point for a sunset viewing. The highlight is watching the sky change colors as the sun dips behind the mountains, casting long shadows and creating a magical atmosphere above the clouds.
Like the sunrise tour, this experience includes a brief walk to an observation site, but the focus here is on the evening scenery. The guide will help you find the best vantage points to see the sunset quietly and comfortably. Guests have raved about the sunset views, describing them as “breathtaking” and “a must-see for photographers.” The tour’s private nature means you can enjoy a relaxed pace, and the stop at Santana’s traditional houses offers a glimpse into Madeira’s architectural charm.
Bottom line: If you’re more of a sunset person or want to experience the mountain’s atmosphere in a different light, this tour offers an enchanting end to your day. It’s ideal for romantics and photographers alike.
$100 per person
3. Madeira: Santana; Discover the Enchanting East
Finally, the Santana: Discover the Enchanting East is a full-day tour that covers Madeira’s diverse landscape and cultural highlights. For $80 per person, you’ll spend 7.5 hours exploring the east coast, including stops at Pico do Arieiro, Ribeiro Frio, Santana, Porto da Cruz, and Ponta de São Lourenço. This tour is ideal if you prefer a comprehensive experience that combines scenery, towns, and local traditions.
What sets this tour apart is its variety. You’ll get off-road adventures, visits to traditional houses in Santana, and a chance to learn about rum production at Engenho do Norte in Porto da Cruz. The itinerary includes a 20-minute stop at Pico do Arieiro for panoramic photos, 20 minutes at Ribeiro Frio, and an 80-minute lunch and free time in Santana, giving you a taste of local life and cuisine. The Ponta de São Lourenço photo stop offers spectacular coastal views, perfect for photos or just soaking in the scenery.
Guests love the mix of landscapes and activities, rating it 4.9 out of 5. It’s well suited for active travelers interested in exploring multiple sights in one day, with a good balance of driving, walking, and cultural stops.
Bottom line: For travelers wanting a full day of sightseeing with a mix of nature, culture, and off-road fun, this tour delivers excellent value and a varied experience.
$80 per person
How to Choose the Best Tour for You
When selecting among these options, consider your priorities. If you’re an early riser craving the quiet beauty of dawn, the sunrise hike is hard to beat. For a romantic sunset or photography opportunity, the sunset hike offers a magical end to your day. If you prefer a broad overview of Madeira’s east coast with multiple stops and activities, the Santana full-day tour provides a comprehensive experience.
Budget, fitness level, and time are also factors. The sunrise and sunset hikes are shorter and more focused, ideal if you’re tight on time or prefer outdoor activities. The full-day tour suits those who want to see a lot in one go, with a more relaxed pace and cultural insights. Booking early is advisable, especially in peak seasons, to secure your preferred times and ensure the best experience.
Final Thoughts
Santana Madeira offers a variety of tours that cater to different interests and travel styles. For a peaceful, awe-inspiring start or end to your day, the sunrise or sunset hikes to Pico Ruivo are standout choices. For a broader look at the island’s scenery and villages, the full-day east coast adventure is hard to beat.
If you’re passionate about landscapes, culture, or photography, these tours will enrich your visit. Consider your schedule, budget, and what kind of experience excites you most. Booking early is always wise—Madeira’s outdoor experiences are popular, and securing your spot means fewer missed moments. No matter which you choose, each offers a chance to see Madeira’s stunning mountain scenery and charming villages through a new lens.