Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA

Imagine spending a day indulging in some of the best wines the West Coast has to offer, all while enjoying discounted tastings and a personalized approach to your wine adventure. The Priority Wine Pass offers just that: access to over 400 wineries across Northern California, Oregon, and Washington, coupled with options for hotel discounts and a concierge service to tailor your experience. For $60 per person, this pass aims to make your wine exploration more accessible and less stressful—especially if you’re like us and prefer to leave the logistics to someone else.

What makes this experience stand out is the promise of cost savings and customization. You get to choose your wineries based on your interests, and the included services can hook you up with drivers or create itineraries that suit your preferences. We particularly like the idea of skipping the planning headaches—so often, the hardest part of a wine trip is figuring out where to go and how to get there.

However, a word of caution: some reviews point out that not all wineries are familiar with the pass or willing to honor discounts, which can be a letdown if you’re expecting significant savings everywhere. Still, for most, the chance to visit multiple well-known regions with some guidance and perks remains appealing. This tour is likely best suited for travelers who want flexibility, enjoy guided planning, and are open to discovering lesser-known wineries as well as the classics.

Key Points

• Flexible Itinerary: The pass includes a concierge service to help craft your winery day.
• Wide Coverage: Over 400 wineries across Napa, Sonoma, OR, and WA.
• Cost Savings: Discounted tastings and hotel deals can add up.
• Experience Variety: Options include train rides, bike tours, and personalized itineraries.
• Limitations: Not all wineries may honor discounts, as some reviews have noted.
• Ideal For: Those who want a hassle-free wine trip with a personal touch and value-guided planning.

When you first hear about a $60 pass for access at 400+ wineries, it sounds tempting, especially if you’re someone who enjoys wine tasting but dislikes the planning part. We’ve looked closely into what this experience offers, its strengths, and the potential pitfalls, so you can decide if it’s right for your trip.

The main attraction is the convenience. For a flat fee, you get discounts at more than 400 wineries across some of the most renowned wine regions—Napa, Sonoma, Oregon, and Washington. The included concierge service is a nice feature; it allows you to request personalized winery itineraries, connect with drivers, or organize specific experiences. This means your day can be tailored to your preferences, whether you’re after the most famous estates, hidden gems, or a mix of both.

The price point is reasonable when you consider the potential savings. Tastings at wineries typically cost anywhere from $20 to $50 or more, so with discounts, you could visit more wineries for less money. Plus, the pass offers discounts on hotel bookings, which can help stretch your travel funds further. For travelers staying in Napa or Sonoma, this all-in-one access could streamline a trip that might otherwise require hours of research and booking.

What We Love

One standout feature is the ability to leave the logistics to someone else. If you’ve ever tried to figure out which wineries are worth visiting, or how to arrange transportation, you’ll appreciate the personalized itinerary options. The bike rental discount is another plus—riding through vineyards is an authentic way to experience wine country, and a 10% discount on bike rentals adds a bit of extra value.

The train experience also adds a touch of charm. The Napa Valley Wine Train offers a scenic ride with the option of a lunch or dinner, plus a $25 discount for groups of up to four. This is a memorable way to combine transportation and tasting, with the added bonus of a luxurious atmosphere.

What to Watch Out For

Despite its many advantages, not everyone has had a smooth experience. One review quotes, “Wineries did not even know what this was,” and no discounts were honored. That highlights a potential inconsistency—some wineries may not recognize the pass or may be hesitant to offer discounts, which could lead to disappointment if you’re counting on savings.

Timing can also be a factor. Since most bookings are made 38 days in advance, spontaneity might be limited if you prefer last-minute plans. Also, group size is limited to 11 travelers, which helps keep things personal but means you won’t be joining a large tour.

Who Should Consider This?

This pass is best suited for independent travelers who want to maximize their wine region experience without the stress of planning every detail. If you’re comfortable with some flexibility and open-minded about winery options, you’ll likely find this a good value. However, if you’re hoping for guaranteed discounts everywhere, you might encounter some frustration.

Detailed Breakdown of the Itinerary

Stop 1: Napa Valley Wine Train

The experience starts with the iconic Napa Valley Wine Train, a highlight for many visitors. You can choose between a lunch or dinner ride, with the added perk of a $25 discount for up to four people. The train itself offers a luxurious, vintage atmosphere and scenic views of vineyards as you sip wine and enjoy a meal.

You can also opt for a special tour—such as the Legacy, Colletive, Estate, or Castle wine train experiences—at a $35 discount per person. This adds a layer of exclusivity and education, perfect for wine enthusiasts wanting a deeper dive into the region.

Stop 2: Napa Valley Bike Tours & Rentals

For those who prefer an active approach, the pass includes a 10% discount on all bike rentals. Cycling through vineyards is one of the most authentic ways to explore Napa, offering up-close views of grapevines, cellar doors, and scenic countryside. Expect to spend about an hour riding, which is enough to enjoy a few wineries or a scenic loop.

Additional Options and Flexibility

While these two stops are highlighted, the pass allows you to customize your day with personalized winery itineraries. You might visit well-known estates like Robert Mondavi or small family-run wineries off the beaten path. The concierge service aims to match your interests, whether that’s premium reds, sparkling wines, or sustainable vineyards.

Authentic Feedback and Real Experiences

The reviews paint a mixed picture, but the overall sentiment is that value for money is a key factor. One reviewer called it a “waste of money” because wineries did not honor discounts, which is a reminder that some wineries may not be familiar with the pass. On the other hand, many appreciate the ease of access and additional perks like the train ride and bike rental discounts.

You’ll want to manage expectations—this isn’t a guaranteed discount tour, but rather a way to gain access to a broad network of wineries with some financial benefits and planning assistance.

Final Thoughts

The Priority Wine Pass offers a cost-effective and flexible way to explore the wine regions of California, Oregon, and Washington, especially if you enjoy having a personal touch and avoiding the hassle of planning. It is ideal for independent travelers who want guidance and the potential for savings, but who are also comfortable with some variability in winery discounts.

If your goal is a relaxed, customizable wine trip with memorable experiences like scenic train rides and bike tours, this pass could be a great addition to your itinerary. However, if you’re seeking guaranteed discounts everywhere or last-minute bookings, it’s worth considering other options or confirming winery participation beforehand.

In the end, this experience is about enjoying wine, the landscape, and some thoughtful planning—all at a price that’s hard to beat.

Will I get discounts at all wineries I visit?
Not necessarily. While the pass provides discounts at over 400 wineries, some reviews indicate that certain wineries may not honor the discounts or be familiar with the pass. It’s best to use the concierge service to plan ahead.

Can I cancel this pass if my plans change?
Yes. The tour offers free cancellation up to 24 hours in advance, allowing flexibility if your schedule shifts.

Is this tour suitable for large groups?
The group size is limited to 11 travelers, making it more suitable for small groups or couples rather than big parties.

How far in advance should I book?
Most travelers book about 38 days ahead, which helps secure preferred times and ensures the concierge can assist in crafting your itinerary.

What kind of experiences are included?
Highlights include a scenic Napa Valley Wine Train ride, a bike rental with a discount, and access to numerous wineries. You can also request customized itineraries.

Does the pass include hotel discounts?
Yes, there are discounts available for hotel bookings, which can help overall trip costs.

Are service animals allowed?
Yes, service animals are permitted on this experience.

Is it suitable for beginners or only seasoned wine travelers?
It’s suitable for all levels—beginners will appreciate the guided options, while seasoned wine lovers can customize their visits for more in-depth explorations.

If you’re looking for a cost-effective way to visit multiple wineries with some flexibility and personalized service, the Priority Wine Pass likely deserves a spot on your list. While it may not guarantee discounts everywhere, the convenience of planning, combined with options like scenic train rides and bike tours, makes it a compelling choice for a relaxed, authentic wine country experience.

For travelers who prioritize value, ease, and regional variety, this pass offers a solid foundation for an enjoyable and memorable trip. Just remember to verify winery participation if discounts are a must for your plans, and embrace the adventure of discovering new favorites along the way.