Tokyo: Celebrate a Unique Japanese New Year Tradition Festivity offers a fascinating look at Japan’s vibrant New Year celebrations, centered around Oji Fox Pageant and shrine visits. For $105 per person, this 3-hour guided experience in the Kanto region gives you a chance to partake in authentic rituals, enjoy local food and drinks, and witness lively traditional performances. Led by knowledgeable guides, it’s perfect for travelers eager to experience Japan’s festive spirit firsthand.
Two specific highlights we love are the visit to three local shrines, each offering different insights into Japanese spiritual customs, and the sake tasting session led by a professional Sake sommelier. Both provide a genuine taste of local culture, not just a superficial glance. However, a possible drawback is that some travelers might find the parade viewing spots poorly organized, which could mean missing the main event or feeling rushed. Still, for those interested in cultural authenticity and lively festivities, this tour suits those with a flexible attitude and curiosity for local traditions.
If you’re looking for an experience that combines cultural insight, lively celebration, and food & drink, this tour will fit your needs. It’s especially suitable if you enjoy learning from friendly guides and want a more intimate view of Japan’s New Year festivities rather than a commercialized or overly touristy event.
Key Points

- Authentic experience: Visit three local shrines and learn about their significance.
- Cultural spectacle: Witness the Oji Fox Pageant, a traditional New Year celebration.
- Food & drink: Enjoy sake tasting with snacks, all included.
- Guided insights: Knowledgeable local guides explain traditions and history.
- Flexible cancellation: Cancel up to 24 hours in advance for a full refund.
- Group setting: Small groups ensure a more personal experience.
An In-Depth Look at the Tour Experience

What the Tour Involves
This 3-hour experience kicks off at the north entrance of JR Oji station, a convenient central point for travelers. From there, your guided journey includes visits to three local shrines: Jin Inari Shrine, Oji Shrine, and Shzoku Inari-jinja Shrine. Each shrine highlights different aspects of Shinto customs and the significance of New Year prayers in Japan. Expect to spend around 20 minutes at each shrine, during which your guide will share insights into their history and rituals.
The highlight is the Oji Fox Pageant, a lively street festival inspired by the legend of foxes visiting the Inari Shrine on New Year’s Eve. The festival features over 200 participants dressed in kimonos, fox masks, or fox makeup, carrying yellow lanterns symbolizing foxfires. The festival’s visual appeal is striking, with traditional dances and the powerful lion dance adding excitement. According to reviews, the parade can be a bit tricky to see clearly due to poor planning—some visitors have noted arriving late or being led to crowded, ineffective viewing spots. Still, the atmosphere is festive and memorable.
Following the shrine visits and parade, the tour moves to a cozy izakaya (Japanese pub) for about 90 minutes of sake tasting. This is a fantastic opportunity to learn about sake brewing from a professional Sake sommelier, who guides you through five different kinds of sake paired with a selection of snacks. The all-you-can-drink arrangement means you can relax and socialize as you sample Japan’s national drink—a real treat for enthusiasts or curious newcomers.
What You’ll Experience
Imagine walking through Tokyo’s quiet streets just before midnight, as lanterns flicker and festival music echoes from afar. You’ll learn about the legend of the foxes visiting the shrines, a story immortalized in ukiyo-e artwork, and see how local traditions still thrive today. The parade, with its colorful masks and energetic dances, offers a glimpse into Japan’s lively, community-centered customs. While some guests might find the parade’s viewing spots not perfectly arranged, most appreciate the chance to witness an authentic local festival unfiltered by commercial tourism.
The sake tasting is equally engaging—beyond just drinking, you’ll gain insight into how sake is brewed and enjoyed in Japan. The snacks accompanying the sake enhance the flavors, adding to the experience’s authenticity.
Group Dynamics and Guide Interactions
Guides are described as knowledgeable and friendly, eager to share their insights and answer questions. However, in one review, a traveler noted that poor organization and communication affected their experience, especially regarding parade viewing. The guide’s quiet speaking voice and early explanations meant some participants struggled to follow the narrative. Small group sizes help make this experience more personal, but arriving early and paying attention helps maximize your enjoyment.
More Great Tours NearbyPractical Considerations
- The tour starts at the North entrance of JR Oji station—easy to find and access, especially if you’re using JR or Tokyo Metro.
- The duration of 3 hours makes it ideal for travelers fitting in other activities later in the day.
- The cost of $105 includes shrine visits, sake tasting, and snacks, representing good value considering the cultural depth and included drinks.
- Comfortable shoes and warm clothing are recommended, as you’ll be outdoors and walking between stops.
- The tour is not suitable for children under 13, pregnant travelers, or those with back problems or serious medical conditions, reflecting the physical and health considerations involved.
Who Will Love This Tour?

This tour is perfect for travelers who want more than just a sightseeing checkmark. If you’re eager to learn about traditional Japanese New Year customs, enjoy community festivals, or are a sake enthusiast, you’ll find plenty to appreciate. It’s also great for those who prefer guided experiences that combine history, culture, and lively celebration, rather than purely self-guided wandering.
However, if your main goal is to see the main parade or if you prefer a perfectly organized event with guaranteed views, you might find this tour less satisfying. The unpredictable nature of festival crowds and parade positioning means flexibility and patience are required.
Final Thoughts

This experience offers a rich cultural snapshot of Japan’s New Year traditions, blending shrine visits, lively festival scenes, and sake tasting into a manageable 3-hour window. While some logistical hiccups around parade viewing have been noted, most guests find the authentic atmosphere and knowledgeable guides compensate for minor inconveniences. It’s a genuine way to celebrate the New Year, especially if you enjoy community events, traditional rituals, and local food and drinks.
For travelers seeking an immersive, culturally meaningful evening in Tokyo, this tour delivers a lively, educational experience that’s well worth the time and cost. Its focus on local customs and festive cheer makes it a memorable way to ring in the New Year in Japan.
FAQ

Is this tour suitable for all ages?
It’s not recommended for children under 13, mainly because of the outdoor walking and late-night festival setting.
How long is the tour?
It lasts about 3 hours, making it a compact but engaging experience suitable for those with limited time.
Are drinks included?
Yes, the tour features all-you-can-drink sake and soft drinks, along with snacks during the tasting session.
What should I wear?
Comfortable shoes and warm clothing are advised, especially since you’ll be outdoors and in potentially chilly weather.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering flexibility if your schedule shifts.
Does the tour include transportation?
The meeting point is at the North entrance of JR Oji station, so you’ll need to arrange your transportation to that location.
Will I see the parade clearly?
That depends on timing and organization, which some guests found less than ideal. Be prepared for some crowding and possibly missing parts of the parade.
Is the guide fluent in English?
Yes, the tour is conducted in English by knowledgeable guides eager to share their insights.
This tour offers a lively, authentic taste of Tokyo’s New Year festivities, giving you a chance to experience Japan’s cultural heritage up close. Whether you’re a curious traveler or a seasoned Japanophile, it’s a great way to start the year with memorable sights, sounds, and flavors.
You can check availability for your dates here: