Pamplona isn’t just about the Running of the Bulls; it’s a city packed with engaging tours and experiences that reveal its layers of history, culture, and, of course, excellent wine. Whether you’re a wine lover eager for a deep dive into Rioja’s acclaimed vineyards or someone wanting a quick tour of Pamplona’s streets, there’s something here for everyone. We’re particularly fond of the Rioja Like A Native Wine Tour, which offers an intimate look at Rioja’s wine-making secrets, and the Private City Tour Pamplona, perfect for those short on time but craving a rundown. These experiences stand out for their personal touch, authentic locations, and rich storytelling.
Pamplona’s tourism scene is especially strong in wine tours, city walks, and cultural excursions. The variety and quality of options mean you can tailor your trip to fit your passions—whether that’s tasting rare wines, exploring medieval streets, or learning about the city during a private guided visit. The list below covers the top 12 experiences, with the details that help you pick the perfect Pamplona adventure.
1. Rioja Like A Native Wine Tour
Step into Rioja’s wine culture with this small-group, all-inclusive tour. Covering Rioja Alta and Rioja Alavesa, you’ll visit two family-run wineries and a stunning vineyard. The highlight is the chance to meet the winemakers behind some of Spain’s most celebrated wines, learning about over 2,000 years of winemaking tradition. The tour includes a delicious traditional lunch, perfectly paired with local wines, making it a true immersion into Rioja’s history, culture, and flavors.
What makes this tour stand out is its focus on authentic, family-owned wineries, with plenty of opportunity for personalized interaction. The reviews are glowing, with travelers appreciating the knowledgeable guide and the chance to taste wines directly from passionate producers. At around $473.97, it offers a comprehensive day out, especially suited for those eager to understand Rioja’s winemaking journey from Roman times to today. Perfect if you’re looking for an in-depth, small-group experience that combines history and wine.
Bottom Line: This tour offers a rich, personal experience with top-notch wine tastings and a traditional lunch—ideal for serious wine fans and culture seekers.
2. Rioja Alta and Rioja Alavesa Wine Tour
This extensive tour explores Rioja’s two main wine regions, with visits to both modern and traditional wineries. You’ll explore Rioja Alta and Rioja Alavesa, with transport provided between scattered wineries, allowing you to focus on tasting and learning without the hassle of driving. The itinerary includes a visit to a winery dating back to the 15th-16th century, where traditional wine production methods like grape-stomping are on show, alongside modern techniques such as oak barrel aging.
A highlight is the traditional Riojan lunch, paired with the region’s best wines, which makes the experience both delicious and educational. The small group cap at eight travelers keeps the experience intimate and relaxed. Travelers praise the guides, Roberto and Rebeca, for their enthusiasm and knowledge, making it a standout among wine tours for its blend of history, enology, and gastronomy.
Bottom Line: If you want a well-rounded Rioja experience with historic and modern wineries, plus a taste of local cuisine, this tour is a top pick.
3. Rioja Wine Route with winery owner
This tour offers a personalized visit with a Rioja winery owner, touring landscapes and tasting wines in three different wineries, including the historic La Bodega del Tesoro from 1881. The highlight is the opportunity to see wine production from the owner’s perspective, gaining insights into both traditional methods and the land that sustains this craft.
The experience includes a visit, wine tasting, and a traditional lunch in a unique setting. Guests rave about the host, José, who creates a memorable, immersive experience that mixes storytelling, hands-on activities, and exclusive tastings. The 6-7 hour tour is ideal for those wanting to go beyond the typical wine tasting and dive into the personal stories behind Rioja wines.
Bottom Line: Perfect for travelers who want a true connection with a winemaker and a behind-the-scenes look at Rioja’s wine culture.
4. Private Full Day Wine Tour in Rioja
For around $515.88, this private tour delivers a customizable, deep dive into Rioja’s hidden gems and celebrated wineries. The day includes visits to both historic and modern wineries, with an emphasis on pairing wines with local cuisine. It’s perfect for those seeking a tailored experience, with the flexibility to focus on specific wineries or techniques.
Highlights include exploring ancient traditions like grape stomping at some wineries and discovering cutting-edge techniques in others. This tour also includes a visit to a favorite vineyard, allowing you to connect with the land that produces these world-class wines. Guests note the seamless management and personalized approach—it’s ideal for serious wine enthusiasts or groups wanting exclusive attention.
Bottom Line: If you want a flexible, private experience with expert guidance, this tour balances tradition and innovation in Rioja.
5. Half Day Rioja Wine Tour
If your schedule is tight, the Half Day Rioja Wine Tour offers a quick yet fulfilling taste of Rioja’s best. In about 5 hours, you visit two family-run wineries in Rioja Alta and Rioja Alavesa, enjoying generous tastings and learning about centuries-old techniques and modern innovations.
The tour combines culture, history, and food with visits to wineries that are both traditional and contemporary. Guests appreciate the personable guides and the chance to taste exclusive wines crafted by locals. It’s perfect for travelers with limited time who still want an authentic experience.
Bottom Line: Short but sweet, this tour hits the highlights, offering a great introduction to Rioja’s wine scene in a half-day format.
6. Wine Tour: 2 Wineries From Logroño
This 5-hour tour takes you through two vineyards in Rioja, starting from Logroño. It combines vineyard visits, winery tours, and a walk through the medieval village of Laguardia. You’ll get a sense of Rioja’s medieval charm and its wine culture, with each winery offering a different perspective—one traditional, one modern.
Guests say the tour is “fascinating,” with highlights including a guided tasting paired with local snacks and exploring Laguardia’s historic streets. The small-group format makes it easy to ask questions and enjoy a personalized experience. The value lies in seeing multiple styles of wine production in just a few hours.
Bottom Line: Best suited for those interested in the contrasting styles of Rioja wineries and medieval scenery.
7. Private City Tour Pamplona
In just under two hours, this Private City Tour Pamplona covers all the main sights, including the famous Plaza del Castillo, the city walls, and the Old Quarter. It’s perfect for first-time visitors wanting a quick but rundown of Pamplona’s architecture, history, and culture.
The tour also includes a walk along the Estafeta Street, known worldwide for the Running of the Bulls, and stops at key historic sites like the Pamplona Cathedral and the citadel. Guides are praised for their enthusiasm and knowledge, making this an ideal introduction.
Bottom Line: A practical, engaging way to see Pamplona’s highlights in a short amount of time—great for those with limited schedules.
8. Experience Lourdes: Guided Tour & Convenient Transport
This tour offers a full day of Lourdes, with private transport from Pamplona and a guided visit to the sacred basilicas, the medieval town, and the holy water fountains. It also includes a visit to the sanctuary and options for assistance at the grotto.
For around $509.90, you get a religious and cultural experience, plus a three-course Basque meal at CafÉ Iruna, a spot featured in Hemingway’s stories. Guests praise Jimi, the guide, for his friendly professionalism and the tour’s seamless organization.
Bottom Line: Ideal for travelers interested in religious sites and local Basque culture, with the convenience of door-to-door transport.
9. From Pamplona or Logroño: Rioja Wineries Day Trip w/ Tasting
This guided day trip emphasizes visiting two Rioja wineries, with hotel transfers from Pamplona or Logroño. The trip includes a light meal and tastings, providing a balanced experience of wine, food, and scenery.
The tour is especially friendly to solo travelers and small groups, with a maximum of 8 people. The reviews mention how well the guides, like Jose, tailor the day, making it a relaxed, authentic introduction to Rioja wines.
Bottom Line: Great for those seeking a personalized, manageable day trip with flexible options for wine and food lovers.
10. Rioja Wine Tour: 2 Wineries From Pamplona
This 7-hour tour visits two medium-sized wineries, combining vineyard insights, production tours, and tastings. The route includes a scenic drive to Laguardia, where you’ll enjoy a light meal in the medieval town.
The tour is highly praised by travelers, with many mentioning the variety of wineries and the personalized attention. It offers a good balance of tradition and new techniques, making it suitable for serious wine enthusiasts and curious newcomers alike.
Bottom Line: For a mix of wines, scenery, and history, this tour is a reliable choice.
11. The Authentic Rioja Alavesa wine experiences
This 8-9 hour trip focuses on authentic local wines and pintxos, with private transport between vineyards. You visit both traditional and modern cellars, tasting distinctive wines that showcase Rioja Alavesa’s diversity.
A highlight is the pintxos stop in Laguardia, where you can sample local bites alongside your wines. The tour is praised for its personalized approach and deep focus on regional wine styles.
Bottom Line: Ideal for those wanting a comprehensive, flavorful immersion into Rioja Alavesa’s wine and food scene.
12. Walking tour of Pamplona
This 2-3 hour walking tour offers a focused exploration of Pamplona’s streets and landmarks. Walk by the Fueros monument, city walls, and through the Old Quarter, including stops at the Cathedral and Bull Plaza.
It’s a perfect primer, especially for first-timers or those with limited time. Guides are well-rated for their local knowledge and humor, making it a lively and informative walk. It also includes the famous Estafeta Street, where the Running of the Bulls happens.
Bottom Line: Best for a quick, lively overview of Pamplona’s key sights and stories.
How to Choose Your Perfect Pamplona Tour
When selecting your experience, consider your budget, available time, and interests. For serious wine fans, the Rioja Like A Native Wine Tour offers a deep dive, whereas the Half Day Rioja Wine Tour is perfect for a quick taste. If you’re after a personalized experience, the Private Full Day Wine Tour or the Wine Route with winery owner are excellent choices.
For those interested in Pamplona’s culture and history, the City Walking Tour delivers a compact, engaging overview, while the Lourdes tour combines religious sites with Basque cuisine. Book early, especially in peak seasons, to secure spots on these popular tours.
In summary, Pamplona’s range of tours and experiences ensures every traveler finds something tailored to their curiosity—whether it’s exploring historic streets or tasting Rioja’s finest wines. For wine lovers, the Rioja Like A Native Wine Tour and the Private Full Day Wine Tour are standout options. Cultural explorers will appreciate the city walking tours, and those with limited time can enjoy quick, quality excursions. Whatever you choose, plan ahead and count yourself lucky—these experiences will make your trip to Pamplona truly memorable.