A Drive that Combines Power, Style, and Authenticity in Maranello
If you’ve ever dreamed of getting behind the wheel of a Ferrari GTC4Lusso V12, this experience offers a rare chance to do just that. Based in the heart of Italy’s legendary motor city, Maranello, the tour is priced at about $870 per person and typically booked 47 days in advance. The drive can last anywhere from 10 minutes to 2 hours, depending on your choice of route, making it flexible enough to suit both a quick thrill or a leisurely cruise.
What we love about this experience is the personalized nature — you get to choose how long you drive and where, whether through the charming streets of Maranello or into the scenic Italian countryside. Plus, the chance to sit in such an iconic car, feel the power of its 560 horsepower engine, and enjoy the open-air feeling with the roof down truly makes this a memorable experience. Another big plus: the included video recording of your drive gives you a lasting souvenir.
One thing to consider is the extra cost for souvenirs, such as the video and photos; some reviewers mentioned paying an additional €50 for the video, which could feel a bit pricey if you’re not prepared. This experience best suits car lovers, adrenaline seekers, or anyone wanting a taste of Italy’s automotive legend—especially if you’re visiting Maranello and want an authentic, behind-the-wheel adventure.
Key Points
- Flexible duration: from 10 minutes to 2 hours, customizable to your preference
- Authentic Ferrari experience: drive a GTC4Lusso V12 with 560 HP
- Beautiful surroundings: drive through Maranello streets or into the Italian countryside
- Shared experience: up to two extra passengers can join, making it a fun group activity
- Memorable souvenirs: video and photo options available, though at extra cost
- Ideal for enthusiasts: best suited for those craving authentic Ferrari driving in a scenic setting
Exploring the Ferrari GTC4Lusso V12 Driving Experience in Maranello
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Setting the Scene: Maranello and the Ferrari Legend
Maranello isn’t just a town; it’s Italy’s heartbeat for automotive innovation and passion. This experience places you right in the middle of Ferrari’s world, with the start point in the actual town. The GTC4Lusso, with its sleek lines and powerful engine, is a symbol of Ferrari’s blend of luxury and performance.
Driving through Maranello’s streets in such a car is an adrenaline rush, but it’s also an opportunity to appreciate a design that combines elegance and aggressive performance. The V12 engine, with its 560 horsepower, promises an exhilarating ride that’s more than just a quick burst — it’s a chance to feel the full force of Italian engineering.
The Itinerary: What’s Included and How it Works
The experience kicks off at the Pushstart meeting point in Maranello. From there, your guide or host will brief you on the safety and driving instructions before you take the wheel. You’re free to bring along up to two extra passengers, making this a fun group activity or a romantic escape.
One of the highlights is the option to drive in open-air — with the roof down, you’ll enjoy the wind in your hair and the sights of Maranello, which add to the thrill of the experience. The route is flexible: whether you prefer a short, adrenaline-filled drive or a longer cruise into the countryside, you can choose.
The car is equipped with a video camera, so you can purchase a recording of your drive—a fantastic keepsake to share or revisit later. You can also opt to have a photo taken at the driver’s seat before you start, capturing a memory that’s both fun and personalized.
The Sensory Experience: Power and Views
What sets this tour apart is the combination of visceral sensations and visual pleasure. As you hit the gas, you’ll feel the immediate surge of power from the V12 engine, a sound that’s both roaring and refined. The handling is smooth yet responsive, giving you a sense of control and exhilaration.
In terms of scenery, driving through Maranello’s streets offers a glimpse into Italy’s motor racing soul, while heading into the countryside treats you to rolling hills and picturesque landscapes. Many reviewers mention how stunning the views are, especially with the roof down.
Real Experiences and Authentic Feedback
Reviewers have shared that the experience is both exciting and memorable. Caroline, who called it “really good,” was slightly disappointed about the extra €50 charge for the video, but still found the overall drive worthwhile. Jack, who described it as “Le rêve en rouge et jaune,” was thrilled to drive a Ferrari V12 and appreciated the passion behind the experience.
Another reviewer emphasized the beauty of the setting, noting that the scenery and the car’s performance made it a truly unforgettable moment. The ability to drive a Ferrari in its home town makes this not just a ride but a genuine part of the Ferrari story.
Practical Details: What You Need to Know
- Minimum age: 21 years
- Driving license: Valid, including international if you’re from outside the EU
- Duration: Ranges from a quick 10-minute thrill to a full 2-hour cruise
- Booking: Usually booked 47 days in advance, so plan ahead
- Availability: Closed December 25-26 and January 1, so check your dates
- Extras: Souvenir photos, videos, USBs, and even a Ferrari simulator are available for purchase
Considerations: Is It Worth the Price?
While $870 is a significant investment, it’s worth considering what you’re getting. This isn’t just a quick photo op or a ride with strangers — it’s a personalized drive in a rare vehicle, with the flexibility to customize your route and duration. The scenery, the sound, and the feeling of controlling a Ferrari are what justify the expense for many enthusiasts.
It’s also good to remember that extra costs for souvenirs like videos or photos can add up, so if those matter to you, budget accordingly. For some, paying €50 for a professional video might seem steep, but others will find the lasting memory well worth it.
Who Will Love This Experience?
This tour is best suited for car lovers, thrill-seekers, or anyone interested in experiencing Italy’s automotive icon firsthand. It’s a perfect gift for a special occasion or a once-in-a-lifetime adventure during a trip to the Modena region. If you love luxury cars, enjoy scenic drives, or want to stand out in your travel stories, this experience checks all those boxes.
The Sum Up: Is It For You?
This Ferrari GTC4Lusso V12 driving experience is a unique blend of luxury, speed, and authenticity. It offers the chance to drive an iconic car in the very place where Ferrari was born, with the flexibility to tailor the experience. The beautiful scenery, coupled with the raw power of the V12 engine, creates a memorable sensory adventure.
If you’re someone who appreciates automotive craftsmanship and wants to feel the exhilaration of controlling a Ferrari, this experience is well worth considering. It’s especially suitable for enthusiasts eager to get behind the wheel and capture that moment in a video to bring home.
However, if cost is a concern or you’re looking for a quick sightseeing tour rather than a driving experience, this might not be your best pick. But for those seeking a personal, authentic Ferrari experience with the scenic backdrop of Maranello, it’s hard to beat.
FAQ
Can I choose the route for my drive?
Yes, you can select the route that suits your preferences, whether a quick city spin or a longer countryside cruise.
How long can I drive in the Ferrari?
The experience can range from about 10 minutes to 2 hours, depending on your selection.
Are extra passengers allowed?
Yes, you may bring up to two additional passengers, making it a fun group activity or family outing.
What is included in the price?
The price covers your local taxes, fuel surcharge, and the use of the Ferrari GTC4Lusso during your chosen duration. Souvenirs like photos or videos are extras.
Is there a minimum age or license requirement?
Yes, you must be at least 21 years old and hold a valid driver’s license, including international licenses if applicable.
Is the tour available in winter?
The activity is suspended in case of snow or icy streets, so check the weather forecast before booking.
Can I cancel if my plans change?
Yes, cancellations are free if made at least 24 hours in advance. No refunds are given if canceled within 24 hours.
What about the video and photos?
They are available for purchase, but they are not included in the base price. Many find the video a worthy souvenir.
Where does the experience start and end?
It begins and ends at the Maramello meeting point in the town’s center.
What should I wear?
Comfortable shoes suitable for driving are recommended. Since you’re in a car, formal attire isn’t necessary.
The Ferrari GTC4 Lusso V12 driving experience in Maranello offers a rare, authentic chance to feel like a racecar driver for a day. It’s a perfect pick for those who want to combine luxury, scenery, and adrenaline in one unforgettable package.