Imagine cruising through the birthplace of Ferrari, steering a sleek Portofino with 600 horsepower beneath your right foot. For around $418, you get a chance to experience Italy’s most famous luxury car brand firsthand, right in the town of Maranello, where Ferrari’s story began. The tour lasts from 10 minutes to about 2 hours, depending on your chosen option, and includes a professional supervising guide sitting beside you, ensuring both safety and an optimal experience.
What we particularly love about this experience is how it offers a blend of adrenaline and authenticity—not just a generic ride, but one set in Ferrari’s home turf. Plus, for a small additional fee, you can have a video recording of your drive to relive the moment again and again.
A possible drawback? The shorter drives may feel a bit rushed—you might want to opt for a longer session if available—especially if you’re eager to really get a feel for the car’s power.
This tour is perfect for car enthusiasts, milestone celebrants, or anyone dreaming of sitting behind the wheel of a Ferrari. If you love a bit of thrill mixed with stunning Italian scenery, this experience will suit you wonderfully.
Key Points
- Authentic Ferrari experience in Maranello, the brand’s hometown
- Expert supervision ensures safety and tips during the drive
- Up to two additional passengers can join, making it a shared adventure
- Options available for different drive durations, from 10 minutes to 2 hours
- Includes optional extras, like a video or photos of your drive
- Book in advance to secure your preferred date, as it’s very popular
An In-Depth Look at the Ferrari Portofino Test Drive
Driving a Ferrari is often seen as a once-in-a-lifetime dream, and this tour makes it surprisingly accessible. We’re here to help you understand what to expect, how to make the most of it, and whether it’s worth the price.
Planning more time in Maranello? We've covered other experiences worth considering.
Location and Setting
The tour begins in Maranello, Italy—the heart of Ferrari. The meeting point at Pushstart srl, located on Via Alfredo Dino Ferrari, is easy to find and close to public transportation, which is convenient if you’re staying nearby. The town itself is small but packed with Ferrari history, with the famous Ferrari Museum just a short walk away, making this experience perfect for combining with a visit to the museum or the surrounding area.
The Drive: What’s Included
Once you arrive, you can pick from four different options when booking—each tailored to different lengths and intensity of experience. The standard drive, often around 10 to 30 minutes, offers a quick but exhilarating taste of what the Portofino can do. The longer options, up to two hours, give you more time to really feel the car’s capabilities and cruise through Maranello and its scenic surroundings.
The car itself is a Ferrari Portofino, distinguished by its luxury finish, sleek design, and powerful engine. With 600 horsepower, the Portofino offers a mix of power and elegance that promises a memorable ride. The fact that the car is equipped with a videocamera means you can take home a personalized video—a fantastic souvenir for car lovers or as a gift.
The Experience: What to Expect
Expect a professional guide, often named in reviews as Stefano or Gianluca, who will sit beside you during the drive, offering tips and encouragement. They’re praised for being knowledgeable, helpful, and friendly, which makes the experience feel safe yet exciting.
The actual act of driving a Ferrari in its birthplace is when the magic happens. As one reviewer put it, “The sounds of la Ferrari, the acceleration, the incredible maneuvering, and the wind in my hair!!” It’s sensory overload—the roar of the engine, the wind, and the visual thrill of racing through beautiful Italian scenery.
The Itinerary Breakdown
Stop 1: Pushstart — This is where your adventure begins. After a quick safety briefing and perhaps a photo at the steering wheel (available as an extra), you’ll be taken out on the roads.
Driving through Maranello — The streets are quiet, especially on weekdays or early mornings, allowing for some speeding up in areas where it’s permitted. Tour guides often take you around the town, giving you views of Ferrari’s factory and museum—perfect for the perfect Instagram shot.
Scenic Surroundings — Some drives include the beautiful surroundings of Maranello, with open-roof options that make the experience even more thrilling. Many reviewers mention how the wind in their hair and the sound of the engine combined to create a once-in-a-lifetime sensation.
Video and Photos — A highlight for many is the opportunity to capture the moment on video. Many reviewers rave about the “super friendly and efficient” experience and being able to leave with a souvenir video.
The Pros and Cons
Pros:
- Authentic Ferrari experience in the hometown of the brand
- Professional guides who enhance the experience with their knowledge
- Scenic drives through Maranello and surrounding landscapes
- Optional extras like photos and videos to remember the day
- Flexibility with drive durations up to two hours
Cons:
- The shorter drives might leave you wishing for a longer experience
- The cost, at over $400 per person, is significant but reflects the exclusivity
- During bad weather, the activity is suspended, so check the forecast
Who Would Love This Tour?
This test drive is ideal for car enthusiasts who dream of sitting behind a Ferrari wheel, as well as special occasions like birthdays or anniversaries. It’s also a great choice for travelers who want an authentic experience in Maranello without the full museum visit. People who appreciate professional guidance and scenic drives will find this experience rewarding, especially given the high praise for the guides’ helpfulness.
If you’re looking for a unique souvenir or simply want to check a Ferrari off your bucket list, this tour offers good value considering the exclusivity and personalized nature. Just be sure to book well in advance, as it’s very popular, with most bookings occurring 35 days ahead.
The Sum Up
Driving a Ferrari in Maranello is a rare blend of luxury, thrill, and authenticity. The professional guidance, scenic routes, and optional video recordings make this a memorable treat for car lovers and adventure seekers alike. While the cost might seem steep, many reviews emphasize the value of the experience, especially when you consider the chance to drive a world-renowned supercar in its birthplace.
This experience is best suited for those who value quality over quantity—a short but intense burst of adrenaline that leaves you with lifelong memories. If you’re looking for a once-in-a-lifetime thrill and a real taste of Ferrari’s legendary performance, this tour will definitely deliver.
FAQs
- Can I book this experience last minute?
It’s recommended to book at least 35 days in advance, as it’s very popular and fills up quickly. - What is included in the price?
The price covers the driving experience, local taxes, and fuel surcharge. Extras like photos or videos cost extra. - Can I bring passengers?
Yes, up to two extra passengers can join for an additional fee, sharing the ride and the thrill. - What should I wear?
Wear shoes suitable for driving—comfortable, closed-toe shoes are best. - What are the age requirements?
Participants must be at least 21 years old with a valid driver’s license, including an international license if applicable. - Is there a refund policy?
Yes, you can cancel free of charge up to 24 hours before the scheduled experience for a full refund. - What happens in bad weather?
The activity is suspended in case of snow or icy streets. If canceled due to weather, you’ll be offered a different date or a full refund.
Driving a Ferrari in Maranello offers far more than just a ride—it’s a genuine connection to Italy’s racing heritage and automotive excellence. Whether you’re a die-hard car fanatic or simply seeking a memorable adventure, this tour promises a powerful, personal experience that will stay with you long after the engine has cooled.