Amatitan is a prime spot for exploring Jalisco’s tequila culture without the crowds of more tourist-heavy areas. Its small-town charm, combined with authentic distillery visits and scenic views, makes it an ideal destination for anyone wanting a genuine taste of Mexico’s tequila heritage. Among the options, the Private Adventure to Tequila and La Fortaleza Distillery stands out for its personalized touch and exclusive access. We especially love how it combines a private guided tour with the chance to see La Fortaleza Distillery—a real highlight for tequila aficionados. If you want a more relaxed, day-trip style experience, the Tour Tequila Loreta Travel&Tour offers a fun, scenic ride from Guadalajara with a few unique stops along the way.
Below, we’ve broken down the three best tours in Amatitan, highlighting what makes each one special, so you can pick the perfect fit for your trip.
1. Private Adventure to Tequila and la Fortaleza Distillery
At number 1 on our list is the Private Adventure to Tequila and La Fortaleza Distillery. For $158 per person, this guided tour offers a comprehensive, personalized experience lasting around 9 to 10.5 hours. It’s perfect if you want to immerse yourself deeply into tequila culture. The highlight is the exclusive access to La Fortaleza Distillery—one of the few distilleries that welcome visitors for private tours, specifically the Viva Abuelo or Viva Bisabuelo brands—making it a real treat for tequila lovers.
This tour starts with a pickup in Guadalajara, then spends about two hours exploring the town of Tequila with a knowledgeable local guide. You’ll then visit the distillery for a detailed look at the tequila-making process, followed by free time in Tequila for self-guided exploration. The itinerary also includes visits to Cantaritos el Guero #1, famous for its traditional drinks, with additional free time for shopping and sampling local foods. The private transportation ensures comfort and flexibility, and the guide’s insights make this a richer experience than group tours.
Bottom line: This is ideal for travelers wanting an intimate, well-rounded tequila tour with exclusive distillery access and a personal touch. The high rating (5/5 from five reviews) reflects its quality.
2. Tour Tequila Loreta Travel&Tour
For around $136 per person, the Tour Tequila Loreta Travel&Tour offers a lively, shorter day trip from Guadalajara. It’s perfect if you prefer a more relaxed schedule or are on a tighter timetable. This tour includes a visit to the Tequila Selecto factory, where you can learn about traditional tequila production, and takes advantage of the scenic swing that offers stunning views of the Tequila Volcano—a favorite photo spot.
What sets this tour apart is the fun, casual vibe and the opportunity to enjoy free tequila shots en route. The trip includes free time in Tequila itself, where you can snap the iconic Tequila sign, explore shops, and sample local dishes. Although reviews are mixed (3.7/5 from three reviews), many travelers appreciate the blend of sightseeing and fun moments like tasting different tequilas. It’s a good choice for travelers looking for a balanced, inexpensive way to experience Tequila’s charm without the full-day commitment.
Bottom line: This tour hits the mark if you want scenic views, some free tastings, and an easygoing day in Tequila, though it offers less in-depth education than the private tour.
$136 per person
3. Tequila Full-Day Discovery Tour of Amatitan
At $701 for a group of up to three, the Tequila Full-Day Discovery Tour of Amatitán provides a comprehensive, all-in-one experience lasting about 8 hours. This tour is ideal for travelers interested in deepening their understanding of Mexico’s tequila heritage through visits to historic distilleries, including the famous Cantaritos El Güero #1, and experiencing the agave fields firsthand.
Starting at the Fiesta Americana hotel, you’ll explore the C. Aurelio Aceves distillery (2.1 hours) and Tequila Tres Mujeres (2 hours), gaining insights from experts on traditional production methods. The tour also includes a visit to Amatitán town and concludes with a visit to Cantaritos el Güero #1, a local favorite. Along the way, you’ll indulge in a tequila tasting session, with plenty of time to savor the flavors and ask questions.
While some reviews are pending, this tour’s focus on historic distilleries and culture makes it appealing for serious tequila enthusiasts. Its higher price tag reflects a more comprehensive experience, and it suits travelers who want a full day dedicated to understanding tequila’s roots and enjoying Mexican street food along the way.
Bottom line: Perfect for dedicated tequila fans or those wanting a detailed, educational experience with tastings and cultural stops.
$701 per group up to 3
How to Choose Your Perfect Amatitan Tour
When selecting among these options, consider your budget, time availability, and interest level. If you love personalized experiences and exclusive access, the private tour (Private Adventure to Tequila and La Fortaleza Distillery) is hard to beat. For a fun, scenic day with some free shots and picturesque moments, the Tequila Loreta Tour offers good value. If you’re really eager to immerse yourself fully in tequila’s history and production, the Full-Day Discovery Tour provides the most in-depth experience.
Booking early is recommended, especially in peak season, and consider your physical comfort—some tours involve walking or standing in distillery settings. Also, check if the tours include transportation, tastings, and meals to avoid surprises.
Final Thoughts
Amatitan offers a rich array of tequila-focused tours suited to different tastes and schedules. For those wanting a private, detailed visit with exclusive distillery access, the Private Adventure shines. If you prefer a quick, fun overview with scenic views, the Loreta Tour is a great pick. And for travelers eager to fully explore tequila’s heritage and production, the Full-Day Discovery provides the most comprehensive journey.
Whichever tour you choose, booking in advance will ensure you don’t miss out on these authentic experiences. Amatitan’s charm and tequila culture are waiting—so pick your adventure and get ready for a true taste of Jalisco.