Upolu, the main island of Samoa, is a treasure trove of diverse experiences that cater to every type of traveler. Whether you’re craving a culture, a waterfall adventure, or a relaxing beach day, this island has it all. One of the reasons Upolu stands out for guided tours is its mix of natural beauty and rich traditions—something that’s hard to find anywhere else. For instance, the Full Day Tour in Samoa with a Local offers a comprehensive introduction to the island’s highlights, including historic sites and cultural demonstrations, making it perfect for first-timers. Meanwhile, the Pristine Waters of Upolu tour is a favorite for those who love swimming in stunning waterfalls and coves, offering a mix of nature and adventure.
If you’re visiting via cruise, the Island Adventure for Cruise Ship Passengers is tailored for quick, efficient exploration, ensuring you hit the icons without rushing. For nature lovers, the Crater Lake Hike and Swim combines rainforest trekking with a volcanic lake dip, creating a memorable day. And for a taste of local entertainment, the Island Show Fiafia Night provides a lively evening of dance and music, plus a buffet dinner. Whatever your style, Upolu offers a variety of tours that let you experience the island’s best on your own terms.
Quick Overview of Tours in Upolu
Our list features full-day excursions, water adventures, cultural experiences, and even a golf outing. Each tour is carefully chosen based on reviews, uniqueness, and value. Whether you want to explore the island with a local guide (Tour Samoa with a Local), swim in natural pools, or enjoy traditional Polynesian dance (Fiafia Night), there’s something here for every type of traveler. Below, we’ll take a closer look at each of these top-rated experiences.
1. Full Day Tour in Samoa with a Local
This seven to eight-hour tour offers a comprehensive look at Upolu’s most iconic spots, from the Mulinuu Peninsula to waterfalls and cultural demonstrations. The tour is led by a knowledgeable local, providing insights into Samoan history, culture, and daily life. Highlights include visiting the Robert Louis Stevenson Museum —a must-see—and marveling at Papapapaitai Falls, Samoa’s tallest waterfall at about 95 meters. You’ll also visit Fugalei Market to see local produce and crafts, and enjoy a traditional cultural demonstration from Chief Tai.
What sets this tour apart is its detailed storytelling and personal connections, with reviews praising guides like Irvin and George for sharing authentic insights. For those new to Samoa, this day offers a balanced mix of history, culture, and natural beauty without feeling rushed. At $130, it provides excellent value for an immersive experience.
Bottom Line: Perfect for first-timers wanting a broad yet personalized introduction to Samoa’s highlights.
2. The Pristine Waters of Upolu
At around $140, this full-day water-focused adventure is a favorite among travelers who love swimming and scenic landscapes. You’ll explore Piula Cave Pool, Sauniatu Waterfall, Lalomanu Beach, To Sua Ocean Trench, and Togitogiga Waterfall. The tour features multiple swims in freshwater and saltwater, including the famous To Sua Ocean Trench, a giant swimming hole accessible via a long ladder—an absolute highlight for many.
The guide, Arthur, is praised for his local knowledge and accommodating attitude, even adjusting for seasonal weather. Visitors often comment on the stunning scenery and the opportunity to relax in less crowded spots. Lunch and snacks are included, making this a well-rounded, value-packed day.
Bottom Line: Best suited for water lovers and those wanting a leisurely day of swimming with scenic views.
3. Island Adventure for Cruise Ship Passengers
This six-hour tour is tailored specifically for cruise ship guests, with small groups and flexible timing. It features Piula Cave Pool, the To Sua Ocean Trench, Lalomanu Beach, and Papapapaitai Falls. The itinerary is designed to fit within your ship’s schedule, ensuring you see Samoa’s top sights without the stress of time constraints. The tour includes snorkeling gear at the trench and lunch at a scenic beach spot.
Reviews highlight the professionalism and local expertise of guides like Shawn, who make the experience memorable and stress-free. The tour’s focus on quality over quantity makes it ideal for travelers short on time but eager to see the best Samoa has to offer.
Bottom Line: Great for cruise visitors seeking a comprehensive yet efficient island experience.
4. Namua Turtle Island and Eastern Upolu Tour
For around $160, this six to seven-hour tour combines cultural storytelling with marine experiences. Led by Chief Tai, you’ll visit Namua Island—a tranquil spot where turtles often nest—and snorkel among them using provided gear. The tour also covers Lalomanu Beach, Vavau Beach (famous from Survivor), and the To Sua Ocean Trench.
A highlight is the chance to swim and snorkel with turtles in crystal-clear waters, a must-do for marine lovers. The tour emphasizes cultural insight, with Tai sharing stories about Samoan life and traditions. The small-group setting ensures personalized attention and a relaxed pace.
Bottom Line: An excellent choice for travelers interested in marine life and authentic cultural stories, with the added bonus of private island access.
5. Apia Highlights Shore Excursion Tour + Lunch & Island Show
This 6 to 8-hour tour is designed for cruise passengers wanting to see Apia’s top sights with the convenience of included lunch and an island show. It covers historical sites like the Parliament House, the Robert Louis Stevenson Museum, and local markets. The tour culminates in a traditional Fiafia dance show, complete with local food and performances.
Guests praise the lively atmosphere and comprehensive coverage, especially the opportunity to experience Samoan dance and music firsthand. The tour is a good mix of sightseeing, culture, and entertainment, ideal for first-time visitors or families.
Bottom Line: A well-rounded option for cruise guests wanting a taste of Samoa’s culture and history with added entertainment.
6. Tour Samoa with a Local: Full Day Island Tour of Apia Upolu Samoa
At $155, this eight-hour tour offers a relaxed exploration of Apia’s highlights, including markets, waterfalls, and beach stops. Led by a friendly local, guides like Elisapeta focus on sharing personal stories and local insights. You’ll visit Robert Louis Stevenson Museum, enjoy a beachside lunch, and stop at waterfalls along the scenic south coast.
Guests appreciate the small-group atmosphere and the flexibility to customize the day slightly. The tour strikes a balance between sightseeing and culture, perfect for travelers who want a comprehensive, personal experience.
Bottom Line: Ideal for those wanting a local’s perspective and a personalized, relaxed day exploring Samoa’s natural beauty.
7. Tour to Primeval Crystal Waters of Samoa
This nine-hour journey hits six stunning water destinations, including Sauniatu Waterfall, Piula Cave Pool, Lalomanu Beach, To Sua Ocean Trench, and Papapapaitai Falls. The tour is perfect for active travelers eager to swim in multiple freshwater and saltwater spots. The route takes you through mountain passes and off-road tracks, with customizable options.
Guides like Tim are praised for their enthusiasm and knowledge, making this tour both exciting and educational. It’s a fantastic choice for those who want to see diverse landscapes and get multiple dips in Samoa’s best water spots.
Bottom Line: Excellent for adventure-minded travelers seeking variety and a full day of water fun.
8. The Jewels of Eastern Upolu
This active full-day tour includes visits to Piula Cave Pool, Lalomanu Beach, To Sua Ocean Trench, and Togitogiga Waterfall. The tour emphasizes swimming in four different locations, with a scenic drive along the coast. For $144, it’s ideal for travelers who love multiple water dips and scenic drives.
Guests love the opportunity to swim in multiple spots like the ocean trench and caves, with some noting the beautiful beaches and informative guides. Lunch is included, making the day both fun and practical.
Bottom Line: Perfect for energetic travelers who want to cover several water-based attractions in one day.
9. Island Show Fiafia Night @ Le Manumea Hotel
For a lively evening, this two to three-hour show offers cultural performances, fire dancing, and a buffet dinner. For $33.54, the tickets are a solid value for a fun night out. The show features traditional dance, music, and storytelling, making it a great way to experience Samoan culture in a relaxed setting.
Reviewers praise the dynamic performers and the interactive atmosphere, especially the fire knife dancing. Dress comfortably, as the show is outdoors and performed in all weather.
Bottom Line: Best suited for travelers who want an entertaining cultural evening with dinner included.
10. Crater Lake Hike and Swim
This five to six-hour adventure combines a moderate rainforest hike with a refreshing swim in Lake Lanoto’o. The route covers four kilometers and offers beautiful views of the volcanic crater. Guided by knowledgeable locals, the tour emphasizes nature, scenery, and physical activity.
Guests mention the patient guides and the stunning scenery, with the highlight being the crater lake. It’s ideal for travelers who enjoy outdoor activities and want a taste of Samoa’s volcanic landscape.
Bottom Line: Suited for active travelers seeking a nature-filled day.
How to Choose Your Perfect Upolu Tour
When selecting a tour, consider your budget, interests, and fitness level. For culture and historical sights, the Full Day Tour in Samoa with a Local offers depth and personal stories (more info). Water lovers should look into the Pristine Waters of Upolu or the Jewels of Eastern Upolu, both packed with swimming and scenic spots.
Cruise visitors will appreciate the tailored timing of the Island Adventure for Cruise Ship Passengers (see details). If you want a lively cultural experience, the Fiafia Night provides entertainment and dinner (more info). For outdoor enthusiasts, the Crater Lake Hike or the Waterfall Tours combine physical activity with stunning views.
Booking early is recommended, especially for popular excursions like To Sua Ocean Trench or Fiafia Night, to secure your spot and avoid disappointment.
Final Thoughts
Upolu offers a rich tapestry of experiences that cater to diverse interests—from cultural history and water adventures to nature hikes and entertainment. For those wanting a comprehensive introduction, the Full Day Tour with a Local is a superb choice. If water-based adventures excite you, the Pristine Waters or Jewels of Eastern Upolu deliver on scenic swimming and snorkeling. Cruise travelers will find the Tailored Island Tour perfect for fitting Samoa into a busy schedule.
Ultimately, the best tour depends on your personal interests and physical activity level. Whatever you choose, early booking and a clear idea of what you want to experience will ensure you make the most of your Samoa trip. Enjoy your journey—Samoa’s warm welcomes and stunning landscapes are waiting.