Seoul: Soju Tasting at Distillery

If you’re wandering through the buzzing streets of Seoul, especially around the lively Hongdae area, you might stumble across a small but significant gem: Samhae Soju. For just $51 per person, this tasting experience offers a chance to explore Korea’s beloved distilled rice spirit in a setting that’s steeped in tradition yet comfortably accessible. Led by Sam, a fluent English-speaking rice wine expert, this tour lasts roughly 1.5 to 2 hours and promises a deep dive into the world of soju, along with a few other traditional Korean alcohols.

What we really appreciate about this experience is how Sam’s passion and knowledge turn what could be a simple tasting into a lively, educational journey. He shares stories about the noble class of Joseon and the secret recipes that have been preserved for centuries. Plus, the location’s convenience — right in the middle of Hongdae, within walking distance from Hongik University station — makes it an easy addition to any day exploring Seoul.

The only potential caveat is that this experience involves high-proof spirits, with some soju reaching 45-50% alcohol. If strong liquor isn’t your thing, you might prefer their Makgeolli tasting instead, which offers a lighter, milder alternative. This tour is perfect for curious travelers eager to go beyond the usual tourist fare and explore Korea’s traditional alcohol-making methods. Whether you’re a fan of spirits or a lover of cultural experiences, this tasting is a fascinating way to spend an evening.

Key Points

• Authentic Experience: Tasting traditional, historically significant soju made by a family with over 400 years of expertise
• Expert Guide: Sam’s fluent English and engaging storytelling make complex history accessible and fun
• Convenient Location: Near Hongik University station, with easy directions and a walkable meeting point
• Inclusive Sampling: At least 7 samples including Takju, Cheongju, and distilled spirits — mostly spirits
• Cultural Insight: Learn about Korean alcohol categories and the noble origins of soju in Korea’s past
• Value for Money: Well-priced considering the depth of knowledge, quality of tastings, and personalized attention

You can check availability for your dates here:

An In-Depth Look at the Soju Tasting Experience in Seoul

Location and Meeting Arrangements

The tour begins at a specifically designated small triangle-shaped parking lot next to the Samhae Soju distillery, a spot accessible from Hongik University Station Exit 1. We loved how clear the meeting instructions were, with maps provided via Google, Naver, and Kakao maps. The walk from the station takes about 15 minutes or a quick bus ride, making it easy to incorporate into a day of exploring Seoul.

Having to arrive at least 5 minutes early ensures you won’t miss the start, as late arrivals over 20 minutes are not admitted. The group size typically remains manageable, fostering an intimate, engaging atmosphere. The host will meet participants at the location, and the experience concludes back at the same spot, allowing for easy logistics afterward.

The Location and Atmosphere

The distillery itself isn’t a flashy tourist spot but a working, traditional facility with a cozy, authentic vibe. The neighborhood adds to the charm — a lively mix of cafes, small shops, and the familiar sight of a Pizza Hut across the street. What sets the scene apart is the behind-the-scenes look into a family-run enterprise with over four centuries of history.

The Tasting Itself

The core of the experience is a guided tasting of unfiltered Takju, filtered Cheongju, and distilled rice spirits — with at least 7 samples served across the session. The focus is on Samhae Soju, a spirit once favored by royalty during the Joseon dynasty. The current master, Hyeonjong Kim, inherited the secret recipe and has dedicated over 10 years to perfecting it, which adds a layer of authenticity and pride to each sip.

Sam explains the differences between Takju (unfiltered rice wine), Cheongju (filtered rice wine), and Soju (distilled spirits), emphasizing that Korean alcohol isn’t just “cheap liquor” but a nuanced craft. This knowledge transforms a simple tasting into an appreciation of Korea’s unique drinking culture.

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What You’ll Taste and Learn

Expect to sample traditional rice wines with complex, layered flavors that go beyond what you might find in a typical bottle. One highlight is the chance to taste the legendary three pig soju—a nod to the historic noble preferences for richer, more refined spirits. Sam shares insights into how the noble class favored this luxury spirit, which had a cult following during its heyday.

The tasting is spirit-focused, with the spirits at 45-50% alcohol content. While some travelers mention they appreciated the depth of flavor and history, others note that the high-proof nature makes it more suitable for those comfortable with stronger drinks. If you prefer milder alcohol, the tour’s hosts suggest trying Makgeolli — a milky, lightly fermented rice wine.

The Guide – Sam

Throughout the session, Sam’s fluent English and passion for his craft shine. Multiple reviews mention how knowledgeable and entertaining he is. Hannah describes him as “informative, funny, and just a genuinely nice guy,” which makes the experience both educational and fun. Several reviews note how Sam’s storytelling and humor elevate what could otherwise be a straightforward tasting into a memorable cultural event.

The Variety and Quality of Samples

The spirits may change depending on availability, but you can expect a diverse range of traditional Korean alcohols, all served with insights into their histories and production methods. Many travelers have praised the quality of the spirits, emphasizing how Sam’s selections are authentic and representative of Korea’s brewing traditions.

Value and Overall Experience

Considering the price of $51, the experience offers excellent value. You receive at least 7 samples plus the benefit of Sam’s expert guidance and cultural context. Reviews highlight how this tour is more than just a tasting — it’s an educational journey that deepens understanding of Korean heritage. For those interested in culinary history, traditional craft, or spirits, this tour hits the mark.

Accessibility and Practical Tips

While the experience is primarily in English, make sure to arrive on time to avoid missing the start. Since the location is close to public transport, most travelers will find it easy to reach. The hosts welcome private bookings and can accommodate group needs, with free cancellations up to 24 hours in advance.

Who Is This Tour Perfect For?

This tasting experience is ideal for adventurous drinkers, culture enthusiasts, and anyone fascinated by Korean traditions. It’s perfect if you want to go beyond the typical tourist spots and learn about the history and craft of Korean spirits in an intimate setting. If you’re someone who enjoys engaging guides, authentic flavors, and stories about noble families and ancient recipes, you’ll find this tour especially rewarding.

If you prefer lighter alcohol, consider their Makgeolli tasting instead. But if you’re comfortable with robust spirits and eager to expand your palate, this experience offers a memorable glimpse into Korea’s drinking culture.

Frequently Asked Questions

Do I need to book in advance?
Yes, reservations are recommended to secure your spot, especially since groups are small. You can reserve and pay later, keeping your schedule flexible.

What language is the tour conducted in?
The experience is in English, making it accessible for international travelers.

Can I join if I’m allergic or sensitive to alcohol?
If you have concerns about alcohol, it’s advisable to skip this activity, especially given the high proof of some spirits.

Is this tour suitable for children or pregnant women?
No, it’s not suitable for children or pregnant women due to the alcohol content.

What if I’m late?
You can be late up to 20 minutes, but no more. The guide will wait, but latecomers risk missing the start.

How many people typically are in a group?
The groups tend to be manageable, fostering a more personal and engaging experience.

Will I get to taste non-alcoholic options?
While the focus is on spirits, the guide may also include tastings of traditional rice wines like Takju and Cheongju, which are less strong.

Is there a dress code?
No special dress code is required; casual attire is fine.

Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund.

What should I bring?
Just your curiosity and an open mind — and maybe a small notebook if you want to jot down tasting notes!

Final Thoughts

For anyone curious about Korea’s culinary heritage or eager to experience traditional spirits in a friendly, educational setting, this Seoul Soju Tasting at Samhae Soju offers a unique window into the country’s culture. The knowledgeable guide and authentic sampling elevate it beyond a simple drink tour into an engaging cultural lesson. Its central location, well-curated selection, and small group format make it a great choice for travelers seeking something genuinely local and memorable.

While the strong spirits and timing require some consideration, those who enjoy learning through tasting will find this a genuinely worthwhile experience. Whether you’re a spirits enthusiast or just looking to deepen your appreciation for Korean traditions, this tour hits the mark with authenticity, warmth, and a splash of history.

You can check availability for your dates here: