Exploring Jamaica: ATV Adventure to Seven Mile Beach and Ricks Cafe

If you’re looking for a day filled with adventure, relaxation, and a touch of local flavor, this ATV tour from Montego Bay offers it all. For around 6 to 7 hours and at a cost of $220 per person, you’ll get to explore untouched Jamaican countryside, cruise along Seven Mile Beach, and enjoy the legendary sunsets at Ricks Cafe. Guided by a friendly local named George, this tour packs a punch for those wanting to see both the wild and laid-back sides of Jamaica.
What we love most about this experience is how it balances adrenaline-filled ATV riding with relaxing beach time—a perfect mix for a diverse day out. The second highlight is the local guide’s knowledge, which enhances the trip with authentic stories and tips you won’t find in guidebooks. The only thing to keep in mind is that the tour is moderately long, so it’s best suited for travelers who are comfortable with a full-day outing and physical activity.
A potential consideration is the weather dependency. Since part of the adventure takes place outdoors, sudden rain could affect your experience or cause a minor cancellation — but the tour offers full refunds or date changes if that happens. This tour is ideal for adventurers, beach lovers, and those who crave an authentic taste of Jamaica beyond the usual tourist spots.
Key Points
- Authentic off-road experience: Ride through Jamaica’s lush, green countryside with knowledgeable local guides.
- Balanced itinerary: Combines adventure, relaxation, and iconic sights in one day.
- All-inclusive stops: Seven Mile Beach and Ricks Cafe offer stunning views and memorable sunsets.
- Flexible cancellation: Free cancellation up to 24 hours before, offering peace of mind.
- Group size: Small tours (max 13 travelers) ensure personalized attention.
- Value for money: Combines multiple highlights for a reasonable price.
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Detailed Review of the ATV Adventure to Seven Mile Beach and Ricks Cafe

Starting Point: Montego Bay and the Journey to Lucea
The tour begins early at 8:00 am, with pickup options available, making it convenient whether you’re staying in Montego Bay or nearby. The first stop is Lucea, a charming coastal town positioned between Montego Bay and Negril. Known for its secluded beaches, Lucea sets the stage for a scenic drive and a glimpse into authentic Jamaican coastal life. The drive from Montego Bay takes about an hour, giving you a comfortable window to start soaking up the scenery.
Off-Road Excursion: Green Island
Next, your adventure truly kicks off at Green Island, where you’ll hop onto your ATV for an off the beaten path ride. This part of the journey is the highlight for many — the guides, especially George, are praised for their local knowledge and friendly attitude. We loved the way you get to navigate through lush greenery, passing by natural beauty away from crowds or touristy areas.
One reviewer notes, “Great experience with George. We went riding through the country. The group was brilliant and the local knowledge from the guides was spot on. Well worth the money.” The terrain here is safe and fun, but expect some bumpy patches and a chance to truly connect with Jamaica’s natural landscape. With admission free for this part, it’s a fantastic value, adding a real sense of adventure without extra cost.
Relaxing at Seven Mile Beach
After the ATV ride, the tour heads to Seven Mile Beach, arguably one of Jamaica’s most famous beaches. With three miles of white sand and calm, warm waters, it’s an ideal spot to unwind, swim, or simply soak up the Caribbean sun. The inclusion of admission makes this stop even more appealing, and it’s a chance to see why this beach is considered one of the best in the world.
We loved the fact that you get roughly an hour here — enough time to lay down your towel, paddle in the gentle surf, or take some stunning photos. A visitor describes it as “extremely calm, breathtaking, and enjoyable,” emphasizing its suitability for relaxation.
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Iconic Sunset at Ricks Cafe
The journey then continues to Ricks Cafe, renowned for its spectacular sunsets and live entertainment. Known globally for its cliff jumping and vibrant atmosphere, Ricks Cafe offers a perfect spot to grab a cool drink and watch the day fade into evening. The tour’s inclusion of admission here ensures you’re able to fully experience this legendary spot without extra charges.
We appreciate the fact that the hour-long visit allows you to soak in the lively vibe, take some memorable photos, and enjoy the breathtaking sunset. As one reviewer put it, “Ricks Cafe is one of the world’s best beach bars,” and it’s easy to see why.
Return to Montego Bay
Finally, the tour wraps up with a 2-hour drive back to Montego Bay, allowing you to relax and reflect on your day. Drop-off at your hotel or designated spot completes this well-rounded experience.
What Makes This Tour Stand Out

This tour excels because it combines adventure with iconic sights. The guided ATV ride through Jamaica’s countryside offers a rare chance to experience local scenery away from crowds. The small group size (maximum 13 travelers) ensures you get personalized attention and plenty of opportunities to ask questions or take photos.
The stops at Seven Mile Beach and Ricks Cafe add a leisurely dimension, giving you time to relax and enjoy authentic Jamaican beach culture. The local guide’s knowledge, especially George’s, is praised for making the experience both informative and fun. Many reviews highlight how well-organized and value-packed this tour is.
Price and Value
At $220 per person, the price might seem steep compared to other beach excursions, but it’s quite reasonable considering the multiple stops and inclusive admissions. You’re paying for a full day of diverse experiences, from lush countryside riding to relaxing on a world-class beach and enjoying a famous sunset. If you’re looking for a well-rounded introduction to Jamaica’s natural beauty and lively culture, this tour offers good value.
Practical Considerations
Keep in mind that this is a full-day activity. The weather can influence your experience — rain might cause delays or cancellations, but the tour offers full refunds or rescheduling if needed. The group size is small, making the experience more intimate and manageable for those who prefer avoiding large tourist buses.
Travelers should be comfortable with physical activity and prepared for a moderate pace. The tour is accessible to most, including service animals, but it’s best suited for those in good health who enjoy outdoor adventures.
Who Will Love This Tour?

This experience is perfect for adventurous travelers craving a taste of local Jamaica, especially those interested in off-road exploring and beach relaxation. It suits families, couples, or solo travelers who want a mix of activity and downtime. If you’re eager to see authentic countryside, enjoy beautiful beaches, and experience Ricks Cafe’s legendary sunset, this tour checks all those boxes.
Travelers who value guides with local knowledge and a small-group atmosphere will find this particularly rewarding. It’s a great option for those who want a comprehensive day out without the hassle of planning multiple activities themselves.
Frequently Asked Questions

Is pickup included in the tour?
Yes, pickup is offered, making it easy to start your day without worrying about transportation.
How long is the entire tour?
The tour lasts approximately 6 to 7 hours, including travel, stops, and free time at each location.
Can I cancel if my plans change?
Yes, you can cancel free of charge up to 24 hours before the scheduled start time for a full refund.
Are there any age restrictions?
Most travelers can participate, and service animals are allowed, but specific age restrictions aren’t detailed. It’s best to check directly if traveling with young children.
What should I wear or bring?
Comfortable clothing suitable for outdoor activity, closed-toe shoes, sun protection, and a towel for the beach are recommended.
Is this tour suitable for non-swimmers?
Yes, since most of the beach time involves relaxing on the sand or wading in calm waters, non-swimmers should be comfortable.
What happens if the weather is bad?
If weather conditions cancel the activity, you’ll be offered a different date or a full refund.
Final Thoughts

This ATV adventure to Seven Mile Beach and Ricks Cafe offers a well-paced and authentic slice of Jamaican life. From the thrill of riding through lush countryside to unwinding on some of the Caribbean’s best sands, it’s a balanced experience that appeals to both adventure seekers and those simply looking to relax with a view. The guides’ local insights, small group size, and inclusive stops make it stand out as a value-packed day.
If you’re after a full-day, diverse experience that captures the spirit of Jamaica — from its natural beauty to its lively culture — this tour is hard to beat. It’s especially suited for those who appreciate authentic experiences, friendly guides, and a taste of Jamaica’s best sights.
Final Recommendation

For travelers eager to combine off-road adventure, beach leisure, and iconic sunset views, this tour delivers in spades. It’s a great choice if you’re looking for a memorable, well-organized day that offers value, authenticity, and fun. Perfect for those who want to see a side of Jamaica that’s as vibrant and diverse as the island itself.
Remember: Book in advance, especially during high season, to secure your spot on this popular experience. And don’t forget your camera — this day promises plenty of photo-worthy moments.
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