A Relaxed Day in Jamaica: Seven Miles Beach and Rick’s Café

Imagine spending a full day soaking up Jamaica’s sun on a 4-mile stretch of pristine beach and then catching an unforgettable sunset at Rick’s Café, perched dramatically atop the cliffs of Negril. For $37 per person, this 8-hour tour offers an authentic taste of Jamaica’s laid-back vibe with a mix of beach lounging, scenic views, and fun water antics.
The tour kicks off from Montego Bay, with transportation and a knowledgeable guide (Kevin) who keeps the mood lively with stories about the passing parishes. We love how the experience balances beach relaxation with the iconic cliff-diving spectacle at Rick’s Café, giving travelers a well-rounded day. One highlight is the welcome drink at Seven Mile Beach, which sets a friendly tone, and the spectacular sunset at Rick’s Café is truly the pièce de résistance.
A small consideration is that if you’re already in Negril, this tour might feel less valuable since you’re already close to the beach; however, for visitors arriving from Montego Bay, it’s a perfect way to maximize your time. This trip suits travelers who want a low-key, affordable day that combines beach time with a lively cliff-front experience, especially those eager to see professional cliff divers or enjoy Jamaica’s famous sunset.
Key Points

- Value-packed experience combining transportation, guides, and entry fees for just $37
- Ideal for travelers based in Montego Bay wanting a full day of relaxation and scenic views
- Highlights include four miles of beautiful beach and the legendary Rick’s Café sunset
- Includes welcome drink, entry fees, and a friendly guide—no hidden costs
- Water sports, relaxing, and cliff jumping are all within reach at Rick’s Café
- Good for all ages but children must be supervised at all times
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A Closer Look at the Experience
The Journey from Montego Bay to Negril
Starting early at 8:50 am, the tour offers a comfortable ride from Montego Bay to Negril, lasting about an hour and a half. Your guide, Kevin, adds a local flavor by sharing snippets about Jamaica’s different parishes along the way. The bus is spacious enough, and group sizes are capped at 45 travelers, which helps keep the vibe friendly and manageable.
Stop 1: Seven Miles Beach – The Heart of Relaxation
Once you arrive at Seven Miles Beach, you’re greeted with a welcome drink, a small but thoughtful gesture that sets the tone for your day. While the name suggests it’s seven miles long, it’s actually around 4 miles, stretching from Begril River in the south to Rutland Point in the north.
Here, you can spread out along the golden sand, dip into the warm Caribbean waters, or try water sports if you fancy. The beach is renowned for its smooth sands and clear shallow waters, perfect for a leisurely swim or simply catching some rays.
One of the reviews notes that if you’re already staying in Negril, this trip might be unnecessary, as the beach is right there. But for those coming from Montego Bay, this is a prime opportunity to maximize beach time, with around four hours allotted here.
Enjoying the Beach
We liked that the tour includes entry fees and a welcoming drink, making it more relaxed without extra charges piling up. The beach’s lively yet peaceful atmosphere makes it suitable for families, couples, or solo travelers wanting to recharge before heading to Rick’s Café.
The Climax: Rick’s Café – Sunset Spectacle
As the afternoon turns to evening, your group heads to Rick’s Café, perched atop the West End cliffs. This iconic spot is famous for its breathtaking sunsets and fearless cliff divers who plunge into the sea below—an exhilarating sight that draws visitors in droves.
The terrace is lively, with plates of jerk chicken and drinks (although drinks at Rick’s are extra, costing around $5 to $15), and the view is simply unforgettable. The sunset panorama here is spectacular, casting warm hues over the water and cliffs—a perfect photo opportunity or just a moment to savor the Caribbean’s natural beauty.
The Experience at Rick’s Café
The tour provides entry to Rick’s Café, so you can enjoy the atmosphere without extra cost. Many travelers find the cliff divers the highlight, but even if you don’t partake in any water antics, just soaking up the vibe and views makes it worthwhile.
One reviewer mentioned that the tour guide, Kevin, went above and beyond, providing a little history about the area and ensuring everyone enjoyed the experience. This personal touch makes a big difference and helps create a more genuine Jamaican atmosphere.
Practical Tips
- Bring sun protection, like hats and sunblock, as you’ll spend considerable time outdoors.
- Consider waterproof gear or a towel if you plan to swim or relax on the sand.
- Be prepared for the extra costs of drinks or beach umbrellas if desired.
- Children need supervision at all times, especially near the cliffs.
Who Should Consider This Tour?

This tour is best suited for Montego Bay visitors who want a full, relaxed day with minimal fuss. If you’re already in Negril, it might be less necessary unless you’re keen to see Rick’s Café or want a guided day trip out of town.
Travelers who appreciate authentic beach experiences combined with lively, scenic spots like Rick’s Café will find this perfectly tailored. It’s especially good for those looking for a cost-effective way to enjoy some of Jamaica’s best-loved sights without the hassle of organizing transportation or entry fees.
The Sum Up
This Full Day Seven Miles Beach and Rick’s Café tour offers a laid-back yet memorable slice of Jamaica. For just $37, you gain access to beautiful beaches, friendly guides, and the chance to see the world-famous sunset and cliff divers. The inclusion of transport and entry fees makes it a convenient, straightforward option for travelers seeking value and authenticity.
While it might not be perfect for those already in Negril or looking for a more adventurous water experience, it’s a solid pick for first-time visitors or anyone wanting a relaxing day with iconic sights. The combination of beach, scenery, and local flavor makes this tour a worthwhile addition to your Jamaican itinerary.
FAQ

Is transportation included in this tour?
Yes, transportation from Montego Bay is included, making it easy to relax and enjoy the day without worrying about driving.
How long do we spend at Seven Miles Beach?
You’ll have around four hours at the beach, plenty of time to swim, sunbathe, or just unwind on the sand.
What is Rick’s Café famous for?
It’s best known for its breathtaking sunset views and cliff divers who leap into the sea below. It’s a lively spot with food, drinks, and great photo ops.
Are drinks at Rick’s Café included?
No, drinks at Rick’s Café are extra, costing around $5 to $15. The tour fee covers entry, but you’ll pay for your beverages.
Is this tour suitable for children?
Yes, but children must be supervised at all times, especially near the cliffs and water.
What should I bring?
Bring a hat, sunscreen, a towel, bathing gear, insect repellent, and some cash for extras like drinks or umbrellas.
Can I do water sports during this tour?
While the tour doesn’t specify water sports, the beach at Seven Miles offers opportunities for swimming and relaxing, and Rick’s Café is famous for cliff diving, but participation in diving is optional.
Is the tour suitable for solo travelers?
Absolutely. The group size is capped at 45, and the experience is social yet relaxed, perfect for solo travelers looking to meet others.
What’s the cost, and is it worth it?
At $37, including transport, entry fees, and a guide, it offers good value, especially compared to paying separately for each component. Many travelers mention it’s a fun, good-value way to experience Negril if coming from Montego Bay.
In essence, this tour offers a straightforward, enjoyable way to enjoy some of Jamaica’s most iconic spots with friendly guidance and a focus on authentic, relaxing experiences.
More Full-Day in Trelawny
- Full Day Catamaran Cruise to Rick’s Café including Lunch
- Full Day Martha Brae Rafting & Luminous Lagoon Tour with Dinner
- Full Day Spirit of the Maroons Cultural From Montego Bay
- Full Day Appleton Rum YS Falls & Pelican Bar Group Tour
- Full Day Blue Mountains Tour including Lunch
- Full-Day Appleton Rum, YS Falls and Pelican Bar Private Tour
More Tour Reviews in Trelawny
- Blue Hole Waterfall & Beach Break Shore Excursion from Port of Falmouth
- Margaritaville/Jeski Tour or Snorkeling in Montego Bay
- Private Greenwood Great House Tour from Falmouth
- Falls Flyer Zipline and Dunn’s River Falls Adventure Tour from Falmouth
- MBJ Airport Taxi to Royalton Blue Waters
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More Trelawny experiences we've covered
- Blue Hole Waterfall & Beach Break Shore Excursion from Port of Falmouth
- Margaritaville/Jeski Tour or Snorkeling in Montego Bay
- Private Greenwood Great House Tour from Falmouth
- Falls Flyer Zipline and Dunn’s River Falls Adventure Tour from Falmouth
- MBJ Airport Taxi to Royalton Blue Waters
- 6 Activity JetCar Jetski Parasailing Snorkeling Tubing/Rafting
- Half-Day Private Rafting Tour to Martha Brae from Falmouth
- Montego Bay Local Experience & Beach from Cruise Ships
- ATV, Horseback Riding Tour Ocho Rios from Montego Bay/ Falmouth
- Private Transfer in Sangster Airport and Falmouth
- Montego Bay Airport Transfer To and From Falmouth Hotels
- Full Day Catamaran Cruise to Rick’s Café including Lunch
