Exploring the Italian Route in Santa Catarina: A Balance of Culture, History, and Local Charm

Imagine spending a day uncovering the roots of Italian migration in southern Brazil, where towns like Nova Trento, São João Batista, and Brusque tell stories of faith, craftsmanship, and industry. For $33 per person, this 9-hour guided tour offers a window into this vibrant heritage, with pick-up included and the convenience of a mobile ticket.
We appreciate how this trip manages to blend the authentic with the commercial, offering cultural insights while also catering to those looking for a bit of shopping and local flavor. The stops at artisanal wineries and textile factories give a genuine taste of regional craftsmanship, while visits to religious sites highlight the spiritual side of the Italian-Brazilian experience.
One thing to consider? This tour can feel a little rushed—particularly in Nova Trento, where the time at the Santa Paulina Sanctuary is limited. If you’re a slow-paced traveler, you might want to plan some extra time or focus on fewer sites.
This tour is well-suited for those interested in seeing the cultural crossroads of Italian immigrants in Brazil, especially if you enjoy a mix of history, religious sites, and local shopping.
Key Points

- Cultural insights into Italian migration in Santa Catarina.
- Visits to religious sites like the Sanctuary of Santa Paulina and the Immigrant Museum.
- Authentic local experiences, including artisanal wineries and textile industry visits.
- Comfortable transportation with air-conditioned vehicles and a knowledgeable guide.
- Varied interests: history, religion, shopping, and regional cuisine.
- Limited time at each stop may feel rushed for some travelers.
Planning more time in Balneario Camboriu? We've covered other experiences worth considering.
An In-Depth Look at the Italian Route Tour
The Journey Begins in São João Batista
Our tour kicks off early at 8:00 am with pick-up from your hotel in Balneario Camboriu. The first stop is São João Batista, a small but economically important town known for its footwear industry. With a quick 45-minute visit, you’ll get a glimpse of the local shoe trade—an industry that’s grown into a major regional employer. The review comments remind us that while the town’s shopping options might not be as diverse as larger cities, it’s interesting to see the scale of the footwear industry. One reviewer noted, “there are few restaurants and the shoes are large stores with the normal brands of the Brazilian market,” which suggests that if you’re expecting boutique shoe shopping, this might not be the main highlight, but rather a look at local manufacturing.
Nova Trento: The Heart of Religious Heritage
The highlight of the day for many is Nova Trento, a town established by immigrants from Trentino Alto Adige in 1875. This town is a hub of religious significance, home to Brazil’s first canonized saint, Santa Paulina. The visit includes the Immigrant Museum, where you can explore an impressive collection of 8,000 artifacts that tell stories of early settlers and their struggles.
The hour-long stop at the Santa Paulina Sanctuary and the Basilica allows visitors to appreciate the spiritual and architectural beauty of this pilgrimage site. Reviews praise the experience, noting “what makes Nova Trento special is its religious importance and the beautiful sanctuary,” but also mention that time is limited, and some visitors wish they could linger longer.
Tasting Authentic Italian Flavors and Wineries
A highlight is the lunch break on a rural property, which features a homemade Italian buffet. This is a chance to enjoy regional flavors in a relaxed, countryside setting. The emphasis on homemade food and artisanal products, especially from the local winery, underscores the importance of traditional craftsmanship. The winery stop is particularly charming, with some reviews praising the “delicious colonial products” and the “great selection of wines”—a real treat if you’re keen on regional beverages.
Brusque and the Textile Industry
The final major stop is Brusque, known as the birthplace of Brazil’s textile industry. Historically home to Germans and Poles, the city has grown into a garment production hub with a reputation for prompt delivery. A one-hour visit here includes a look at the local shops and textile factories, giving insight into the industry that sustains this city.
Reviewers mention that Brusque mainly offers shopping opportunities—some describe it as “just visiting a shopping mall,” but others appreciate the opportunity to pick up quality garments directly from local producers. It’s a practical stop for those wanting souvenirs or clothing at reasonable prices.
Transportation, Guides, and Group Size
The tour is conducted in an air-conditioned vehicle, which makes the 9-hour journey comfortable despite the long day. The guide, as praised in reviews, is attentive and punctual, adding value through local knowledge. With a maximum group size of 40, you’ll find that the atmosphere remains friendly, though some travelers note that the schedule can feel tight—especially if you’re someone who likes to take your time at each stop.
Authentic Experiences and Honest Feedback from Travelers

Several reviews highlight the positive aspects, especially the friendly driver and the punctuality. One reviewer said, “Motorista Junior very attentive, helpful, and punctual,” illustrating the value of good guides in making the trip enjoyable.
However, some travelers found the experience somewhat commercial, with a focus on shopping rather than cultural depth. One noted, “decepção total,” mentioning that the trip was mostly shopping and quick visits, with only brief stops at religious sites. If your main goal is deep cultural exploration, you might find this tour somewhat superficial.
On the upside, the authenticity of the wine and food experiences received praise, aligning with the appeal for travelers looking for genuine regional flavors.
Who Is This Tour Best For?
This tour suits travelers who enjoy a mix of history, religion, and local craftsmanship. It’s particularly appealing for those who want a quick but meaningful glimpse of Brazilian Italian heritage, especially if they’re interested in religious sites and artisan products. It’s less ideal for those seeking in-depth culture or relaxed pacing but perfect for those wanting a comprehensive day trip with varied experiences.
The Sum Up: Is the Italian Route Worth It?

For just $33, this tour packs a lot into a single day, offering a snapshot of Italian migration, religious culture, and regional industry. The stops at Nova Trento and the Sanctuary of Santa Paulina are genuinely meaningful, especially if you’re interested in religious history or want to see the first Brazilian saint. The visit to Brusque is practical for shopping and understanding local industry, though it might feel rushed for some.
The experience is best for curious travelers eager to explore Brazil’s Italian roots or those interested in authentic regional products. If you’re after a relaxed, leisurely visit with plenty of time at each site, you might find this tour a bit swift, but it’s perfect for a full-day overview with friendly guides and comfortable transportation.
In short, this tour delivers good value and a broad look at southern Brazil’s Italian influence—definitely worth considering if your interest aligns with the highlights.
FAQ

Is transportation included in the tour?
Yes, the tour includes an air-conditioned vehicle for the entire day, making travel between stops comfortable and efficient.
Can I cancel the tour if my plans change?
Yes, you can cancel for a full refund up to 24 hours in advance. Cancellations less than 24 hours before the start are not refundable.
How long is each stop?
São João Batista gets about 45 minutes, Nova Trento around 3 hours, Santa Paulina Sanctuary about 45 minutes, and Brusque roughly 1 hour. The winery may be part of the lunch experience or additional stops.
Is breakfast or dinner included?
No, only lunch is included, featuring a traditional homemade Italian buffet at a rural property.
What language is the guide likely to speak?
While not explicitly stated, tours in this region often operate in Portuguese and may have guides speaking other languages; check with the operator if you need specific language support.
How many people typically join the tour?
A maximum of 40 travelers, making it a manageable group that still offers some social atmosphere.
Is this tour suitable for children?
Most travelers of all ages can participate, but consider the long day and walking involved, especially at religious sites.
Are there any entrance fees?
Most sites, including São João Batista, Nova Trento’s religious sites, and Brusque shopping, are free. The Museum of Italian Culture has an admission fee, which is not included.
What makes this tour a good value?
At just $33, you get a full day of sightseeing, transportation, and a knowledgeable guide, providing a broad, authentic look at Italian-influenced towns in Brazil.
Would you recommend this tour?
Yes, especially for those interested in cultural and religious history, artisanal foods, and local industry, but be aware of the tight schedule and focus on shopping at some stops.
This detailed review should help you decide whether the Italian Route tour aligns with your travel interests and pace, providing a rich experience of southern Brazil’s Italian heritage.
