Premium Plus Sunrise

If you’re looking for a full-day adventure that combines history, culture, and a good splash of tequila, the Premium Plus Sunrise tour from Guadalajara is a compelling choice. Priced at $216.42 per person, this approximately 11-hour journey takes you aboard the iconic Jose Cuervo Express train, heading straight into the heart of Tequila, Jalisco. From exploring historic distilleries to wandering through the charming streets of the Magic Town, this tour offers an authentic dive into Mexico’s most famous spirit and its cultural roots.

What we love about this experience are the onboard educational tastings — you get to sample different tequilas during your ride, adding a flavorful layer to the journey. Plus, visiting La Rojena, the oldest distillery in Latin America, is a real highlight for anyone interested in traditional production methods. That said, one possible consideration is the long day of sightseeing—with so many activities packed in, it might be a bit intense for those who prefer a slower pace or less structured visits. This tour is best suited for travelers eager to combine history, taste, and scenic beauty in one seamless experience.

If you’re a lover of Mexican culture, enjoy guided tours, and want a balanced mix of education, tasting, and free exploration, this trip fits the bill perfectly. It’s especially ideal if you’re curious about tequila’s origins or want to spend a meaningful day outside Guadalajara that’s both fun and educational.

Key Points

• Authentic Experiences: Tour includes visits to historic distilleries and cultural centers.
• Taste of Tradition: Learn from a jimador and try fresh agave demonstrations.
• Cultural Enrichment: Explore the charming town of Tequila with free time to wander.
• Onboard Indulgence: Enjoy tequila cocktails and Mexican appetizers during the train ride.
• Comfort and Convenience: Round-trip transportation from Guadalajara makes logistics simple.
• Limited Meals: No full meals included, so plan to explore local eateries on your own.

A Detailed Look at the Premium Plus Sunrise Tour

Starting Point and Transportation

The adventure begins early in the morning at Av. Circunvalación Agustín Yáñez 11 in Guadalajara. From there, your journey is aboard the Jose Cuervo Express, a train renowned for its comfort and style. Expect private transportation that ensures a smooth, scenic trip through Jalisco’s lush landscapes. The train offers a unique ambiance—with large windows perfect for watching the countryside roll by, plus a lively atmosphere created by fellow travelers eager to indulge in tequila and culture.

The Cultural Center: Juan Beckmann Gallardo

Our first stop is the Juan Beckmann Gallardo Cultural Center, where you can spend about 20 minutes exploring Mexican art and traditions. Here, the exhibits include pre-Hispanic artifacts, charrería (Mexican rodeo), and local crafts that paint a vivid picture of Tequila’s cultural fabric. The admission is included, and many travelers appreciate this brief but enriching introduction to Mexico’s heritage. As one reviewer remarks, “It’s a nice way to get a sense of the local culture before diving into the distillery tour.”

Visiting La Rojena: The Oldest Distillery in Latin America

The next stop is a guided tour of La Rojena, the historic distillery founded in the 19th century. Here, a knowledgeable guide explains each step of tequila production, from selecting the blue agave to the fermentation and distillation processes. The 30-minute tour includes admission, giving you a behind-the-scenes look at traditional methods. We loved the way the guide helped us understand the craftsmanship involved, making the tasting afterward even more meaningful.

Free Time in Tequila Town

After the factory visit, you are given approximately three hours to explore the Magic Town of Tequila at your pace. We recommend strolling its colorful streets, sampling local gourmet foods, and perhaps buying souvenirs like handcrafted pottery and, of course, more tequila. Many travelers mention that the free time is a highlight to enjoy the town’s lively atmosphere and authentic eateries. However, be aware that some comments noted that the schedule can feel a bit rushed, so planning your time wisely is key.

Cultural Show at Jose Cuervo Forum

Back onboard, you’ll enjoy a 45-minute Mexican show that highlights traditional music and dance, adding a festive touch to the journey. The admission is included, and it’s an enjoyable way to experience local performers’ talent and energy. It’s a reminder that tequila isn’t just a drink but a part of Mexico’s cultural identity.

Agave Fields and Jimado Demonstration

The highlight for many is the visit to the Campos de Agave, where a jimador (agave harvester) demonstrates the traditional method of cutting agave. This one-hour experience often includes music, dancing, and Mexican activities that celebrate the spirit of Tequila. Several reviews mention that watching the jimador work was fascinating—”You see the skill and pride in every cut,” one traveler noted. It’s an authentic glimpse into a centuries-old tradition that’s still alive today.

Return Journey and Final Thoughts

After a day full of sights and tastes, the comfortable bus takes you back to Guadalajara. Expect to arrive around 8 or 9 pm, tired but enriched with new knowledge and flavor. The value of this tour is in its comprehensive approach—covering history, culture, and production—wrapped in a scenic and enjoyable ride.

Who Will Love This Tour?

This experience is best suited for culture enthusiasts, food lovers, and anyone curious about tequila’s origins. It’s perfect if you enjoy guided tours with educational elements and a fair amount of tasting. Travelers who appreciate authentic Mexican traditions and want a balanced mix of sightseeing, tasting, and entertainment will find this tour rewarding.

It’s worth noting that the long day and packed schedule may not appeal to those seeking a slow, relaxed pace. Also, since no meals are included, be prepared to explore local eateries during your free time. If you’re after a deep dive into tequila production or a lively cultural experience, this tour offers a well-rounded introduction.

FAQ

Is transportation included?
Yes, the tour includes private transportation from Guadalajara to Tequila and back, making logistics hassle-free.

How long is the total tour?
The entire experience lasts around 11 hours, including stops, guided visits, free time, and the return trip.

Are meals included?
No, meals are not included. You’ll have free time in Tequila to explore and eat at your leisure.

What is covered in the tour price?
Your fee includes train rides, cultural center visit, distillery tour, tequila tastings onboard, the Mexican show, and agave demonstration.

Can I participate if I don’t drink alcohol?
Yes, non-drinkers can enjoy the cultural and sightseeing aspects; the tastings are optional.

Is the tour suitable for children?
Most travelers can participate, but check with the provider if you have very young children or specific needs.

Are there any age restrictions?
The tour is open to most ages; however, alcohol tastings are generally for adults.

What should I wear?
Comfortable clothes and shoes suitable for walking are recommended, especially in the town and factory.

Will I get enough time to explore Tequila on my own?
Yes, the three-hour free period allows you to explore and enjoy local food and shops at your pace.

Final Thoughts

The Premium Plus Sunrise tour from Guadalajara offers a thoughtfully curated experience that balances history, culture, and taste. It’s perfect for those who want to learn about tequila’s origins while enjoying beautiful landscapes and lively traditions. The combination of guided tours, onboard tastings, and free exploration makes it a worthwhile day trip for curious travelers.

While the schedule is packed, that’s part of the charm—getting a full picture of what makes Tequila special. The train ride itself is a highlight, offering a comfortable and scenic journey that sets the tone for the day ahead. If your goal is to walk away with not just souvenirs but true insight into Mexico’s most iconic spirit, this tour delivers.

If you’re after a comprehensive, authentic experience that combines education with fun, then the Premium Plus Sunrise is a solid choice. Just remember to wear comfortable shoes, pace yourself during free time, and savor every sip and sight along the way.