Premium Plus Sunset

If you’re looking for a blend of culture, history, and authentic Mexican flavor, the Premium Plus Sunset tour from Guadalajara offers a well-rounded day in the town of Tequila. For around $216, you get approximately 11 hours of sightseeing—from walking through blue agave fields to learning how tequila is made, topped off with a scenic train ride at sunset. The tour is operated by Jose Cuervo Express, and it promises a full immersion into the traditions behind Mexico’s most famous export.

What we like most about this experience are the opportunities to see the production process up close — especially the demonstration by an expert jimador — and the beautiful sunset train ride that offers superb views of the agave landscape. The cultural visits, such as the Juan Beckmann Gallardo Cultural Center, add depth to the visit, making it more than just a tasting tour. On the downside, the tour doesn’t include meals, so you’ll want to budget extra time and money for food in Tequila town.

This experience suits travelers who appreciate authentic cultural encounters and are interested in the story behind tequila, rather than just tasting. It’s also ideal if you want a rundown of the town’s history, crafts, and landscapes, all wrapped into a single day trip.

Key Points

• Authentic tequila production: See a jimador demonstrate how agave is harvested, making this a hands-on experience.
• Cultural richness: Explore art, traditions, and pre-Hispanic pieces at the Juan Beckmann Gallardo Cultural Center.
• Historical distillery tour: Guided walk through La Rojena, Latin America’s oldest distillery, revealing how tequila is made.
• Free time in Tequila: Enjoy three hours to explore and eat in the Magic Town at your own pace.
• Scenic sunset train ride: Cap off the day with a ride on the Jose Cuervo Express, complete with educational tastings.
• Value for the price: Includes transportation, tastings, cultural visits, and a memorable train journey.

Starting Point and Transportation: A Scenic Ride to Tequila

Your day begins at El Mante in Tlaquepaque, where you’ll hop aboard the Jose Cuervo Express train at 9:00 am. Traveling in style, the train offers a relaxed atmosphere with private transportation and onboard amenities. Expect to be welcomed with exclusive cocktails featuring Jose Cuervo tequilas and Mexican appetizers, which immediately set a festive tone.

Traveling by train is a highlight in itself. The journey through Jalisco’s lush landscapes is a chance to sit back and enjoy the views of sprawling agave fields, which are the heart of tequila production. Many travelers appreciate this as a more comfortable and scenic alternative to bus rides, with the added bonus of onboard alcoholic beverages and snacks.

The Agave Fields and Jimador Demonstration

The first stop, at the Campos de Agave Jose Cuervo, is a highlight. Here, we watch an expert jimador demonstrate how the blue agave is harvested, cutting it with precise tools. Watching the jimador’s skill is more than just a visual treat; it’s a window into the craftsmanship behind tequila making.

This part of the tour lasts about an hour and includes music, dancing, and Mexican activities that celebrate the local culture. Visitors often comment on how engaging and educational this part is, with one saying, “It’s fascinating to see how much effort goes into just harvesting the agave.” The demonstration is very accessible, even for those unfamiliar with agricultural work.

Cultural Insights at the Juan Beckmann Gallardo Cultural Center

Next, you’ll visit the Centro Cultural Juan Beckmann Gallardo, where exhibits showcase Mexican art, traditions, and pre-Hispanic artifacts. This stop offers a cultural context that enriches your understanding of Tequila’s heritage. The 30-minute visit allows you to appreciate the variety of artistic expressions and historical artifacts, making it clear that Tequila is more than just a distilling town.

Visitors often praise the displays for their immersive quality and how well they represent Mexico’s diverse cultural tapestry. It’s a good reminder that tequila’s story is intertwined with Mexico’s broader history and artistry.

The Historic La Rojena Distillery

The tour continues with a guided walk through La Rojena, the oldest distillery in Latin America. Here, you’ll learn about each stage of tequila creation—from fermentation to distillation. It’s a chance to see the workings of a traditional distillery, which has been operating for generations.

Many travelers find this part especially valuable, as it transforms abstract ideas of tequila production into a tangible experience. One reviewer noted, “Seeing the distillery made me appreciate the craft and history behind every sip.” The guided explanation helps you understand the complex process that results in your favorite spirit, adding depth to your tasting later.

Free Time in Tequila: Food, Shops, and Local Flavor

After the distillery tour, you’re given about three hours of free time to explore the town of Tequila. This is a highlight for anyone wanting a personalized experience—strolling through the town’s cobblestone streets, visiting local shops, or trying traditional foods.

Since the tour doesn’t include meals, this is your chance to sample some local gastronomy. Many travelers rave about the delicious food and tapas available in Tequila, highlighting that it’s a perfect opportunity to enjoy authentic flavors. There’s no shortage of places to eat, but it’s wise to have a plan or some recommendations in advance.

Mexican Show and Sunset Train Ride

As the day winds down, you’ll return to the Jose Cuervo Forum for a 45-minute Mexican show. This lively performance typically features traditional music, dance, and storytelling, adding a festive end to your cultural journey.

Finally, as the sun begins to set, you’ll board the Jose Cuervo Express train again for the return trip to Guadalajara. During this scenic ride, you’ll enjoy an educational tequila tasting while marveling at the glowing landscape. It’s an ideal way to reflect on the day’s experiences and appreciate the natural beauty of the region.

This tour offers a comprehensive look at tequila’s origins and cultural significance. The inclusion of cultural exhibits, historic distillery tours, and local entertainment means you’re not just drinking tequila—you’re understanding its story. The scenic train ride at sunset adds a memorable visual element, making the day special.

While the price might seem high, it reflects the all-inclusive nature—transport, tastings, cultural visits, and entertainment. For travelers eager to combine education with authentic experiences, this approach offers good value. The only potential downside is the lack of included meals, so plan ahead for lunch.

Who Will Enjoy This Tour?

This experience is best suited for those who want a deeper appreciation of tequila, beyond casual tasting. It’s ideal if you’re interested in Mexican culture and history, or if you enjoy scenic train rides and cultural performances. It’s also a good fit for travelers who prefer guided tours with a structured schedule but still want some free time to explore.

People looking for a more relaxed, immersive day that balances education, entertainment, and scenery will find this tour particularly rewarding. Conversely, if you’re on a tight budget or prefer to explore at your own pace, you might consider local options.

What is included in the tour?
This tour includes transportation aboard the Jose Cuervo Express train, visits to the agave fields, cultural center, and La Rojena distillery, as well as a Mexican show and a scenic sunset train ride with educational tastings.

Does the tour include meals?
No, meals are not included. You’ll have free time in Tequila to eat at your own expense, and the onboard snacks and cocktails are part of the experience.

How long is the free time in Tequila?
You’ll have about three hours to explore, eat, or shop in the town. This provides enough time to get a feel for the local atmosphere and perhaps try some authentic food.

Is there any age restriction?
Most travelers can participate, but since alcohol is served on the train and during tastings, minors should be aware and may not be served alcohol.

What should I wear?
Comfortable clothing and shoes are recommended, especially if you plan to walk around Tequila or visit the agave fields and distillery.

Is the train ride scenic?
Absolutely. The journey showcases the vast agave fields and rolling landscapes of Jalisco, especially stunning at sunset.

Are the cultural exhibits worthwhile?
Yes, they add valuable context to the experience, helping you understand the cultural significance of tequila and Mexican art.

Can I buy tequila during the tour?
While the tour doesn’t specify shopping as part of the itinerary, many visits include options to purchase tequila and souvenirs in town or at the distillery.

The Premium Plus Sunset tour in Tequila provides a well-rounded, immersive experience that combines education, culture, and scenic beauty into a single day. It’s perfect for those who want to understand the craft, history, and artistry behind Mexico’s iconic spirit, supplemented with fun cultural performances and a gorgeous sunset train journey.

While it might not be the cheapest option, the value lies in the depth of experience and the variety of sights and activities packed into one day. The tour’s focus on authenticity and comprehensive storytelling makes it ideal for curious travelers eager to connect with Mexico’s tequila heritage.

If you’re a lover of craftsmanship, Mexican traditions, and scenic journeys, this tour will give you memorable stories to tell long after you return home. Just remember to bring your appetite for both food and knowledge—you’re sure to leave with a new appreciation for tequila, and perhaps a bottle or two to bring home.