Florence: Guided Tour Europe’s oldest pharmacy

Florence: Guided Tour of Europe’s Oldest Pharmacy
Location: Tuscany, Italy
Country: Italy
Rating: 4.9/5 (14 reviews)
Price: $39.86 per person
Duration: About 45 minutes (check availability for specific times)
Supplier: Itinerantour

What’s this tour all about?
Imagine stepping into a world of scents, spices, and centuries-old traditions—all within one of Florence’s most elegant historic locations. For just under $40, you’ll get a guided 45-minute walk through the Santa Maria Novella Pharmacy, the oldest functioning pharmacy in Europe, dating back to the 13th century. Led by knowledgeable guides like Emanuela, this experience offers a fascinating peek behind the scenes of how perfumes, soaps, and herbal remedies have been created in Florence for hundreds of years.

Two aspects we particularly love are the chance to see the pharmacy’s beautifully preserved rooms filled with antique jars and ornate shelves, and the opportunity to smell a variety of authentic fragrances—a sensory journey unlike any other. Plus, the chance to shop for exclusive products made on-site makes this a practical addition to your Florence itinerary.

One thing to consider is that the tour lasts just 45 minutes, so if you’re looking for a more in-depth experience or a larger group, it might feel a little brief. Still, for those who appreciate history, craftsmanship, and a touch of elegance, this tour hits the sweet spot. It’s especially well-suited for lovers of perfume, history buffs, or anyone wanting an authentic, less touristy experience in Florence.

Key Points

• Authentic Historic Experience: Step into Europe’s oldest pharmacy with centuries of history behind it.
• Sensory Delight: Smell and learn about unique perfumes, spices, and products used since the Middle Ages.
• Expert Guides: Knowledgeable guides like Emanuela bring the history alive with friendly, in-depth commentary.
• Beautiful Setting: The pharmacy’s elegant rooms and strategic spots for photos make for memorable visuals.
• Value for Money: At under $40, this guided experience offers more than just sightseeing—it’s an educational and sensory adventure.
• Shop Exclusive Products: Finish your tour with the chance to purchase unique Florence-made items, perfect souvenirs or gifts.

You can check availability for your dates here:

An In-Depth Review of the Tour Experience

Starting Point and Accessibility

Your journey begins at Piazza Santa Maria Novella, right in front of the church’s entrance—a well-known and easily accessible meeting spot in Florence’s historic center. The guide, easily spotted with a GyG and Itinerantour sign, greets you promptly, and the small group size ensures a personable experience. The tour concludes back at the same meeting point, making it easy to continue exploring the city afterward.

What You’ll See and Learn Inside

Once inside the pharmacy, you’ll step into a timeless environment, where the scent of history lingers in the air. The rooms are filled with antique jars, ornate cabinets, and carefully preserved decor, all showcasing the craftsmanship of the past. Your guide will walk you through the workings of a historic pharmacy, explaining how perfumes, tinctures, and herbal remedies were compounded and sold over the centuries.

A highlight is the fascinating account of rosewater, which was a medicinal and beauty tonic in the Middle Ages but has evolved today into a popular skincare product. Emanuela, as mentioned in reviews, provides in-depth, friendly insights that make the experience both educational and engaging. She vividly describes the secrets of the products used daily in Florence—and how they’ve been adapted over time.

The Scent Experience

One of the most loved parts of the tour is the opportunity to smell the fragrances. From the floral notes of rosewater to more exotic scents, you’ll get to give free rein to your nose and understand the history and symbolism behind each aroma. This sensory aspect is what makes the experience stand out—it’s not just about looking at pretty rooms, but about tasting the history through your nose.

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Shopping and Photo Opportunities

After the tour, you are free to explore the shop area, where you can buy products crafted at the pharmacy—think luxurious soaps, perfumes, and herbal remedies. Many visitors tell us that the quality and uniqueness of the products make the purchase worthwhile. Plus, the pharmacy’s elegant rooms and shelves provide many opportunities for memorable photos, so remember your camera or smartphone.

The Cost and What You Get

At $39.86 per person, the tour is quite reasonable, especially considering the expert guidance and exclusive access. The price includes the entrance to the Santa Maria Novella workshop, giving you proprietary insight into their historic production methods. The only thing not included is entry to the church itself—if you’re interested in the church’s architecture and art, you’ll need a separate ticket.

Reviews in Action

Our review echoes what many others have said: Emanuela’s knowledge and warm personality make the tour shine. One reviewer notes, “She arrived on time and met us exactly where she said she would,” and praised her fascinating storytelling. Others mention how exquisitely preserved the pharmacy is and how the history and products made the experience worthwhile.

Practicalities and Considerations

The tour is wheelchair accessible, making it inclusive for different travelers. With live guides in English and Italian, language options are accommodating. Since cancellations are flexible (up to 24 hours in advance), you can plan with confidence, and the pay-later option adds flexibility for last-minute trip planning.

Who Will Love This Tour?

This experience is perfect for history enthusiasts, perfume lovers, and those wanting an authentic Florentine experience away from the busy crowds. It’s especially suitable for travelers who appreciate a personalized guide and are curious about medieval and renaissance remedies. If you’re interested in unique souvenirs, the shop offers high-quality products crafted right in Florence.

The Sum Up

The guided tour of Europe’s oldest pharmacy in Florence offers a rare blend of history, sensory delight, and local craftsmanship. With engaging guides like Emanuela, you’ll gain an inside look at centuries-old traditions that still influence modern perfumes and remedies. The experience is well-paced, intimate, and provides excellent value—especially given the exclusive access and expert narration.

If you’re a fan of authentic, sensory-rich experiences that reveal Florence’s hidden stories, this tour should be on your list. The combination of beautiful historic environments, fragrant smells, and the opportunity to shop for special products makes it both educational and enjoyable.

While brief, it’s a perfect addition for a well-rounded day exploring Florence’s rich tapestry of culture and history. Whether you’re a seasoned traveler or a first-timer, this tour offers a unique glimpse into Florence’s fragrant past—a memorable highlight in any itinerary.

FAQs

How long does the tour last?
The tour lasts about 45 minutes, making it a quick but rich experience that fits easily into your day.

Where does the tour start?
It begins at Piazza Santa Maria Novella, right in front of the church’s entrance—easy to find and very central.

Is the tour accessible for wheelchairs?
Yes, the experience is wheelchair accessible, so most visitors can enjoy the guided visit.

What languages are available?
Guides speak both English and Italian, allowing for a broader range of travelers to enjoy the explanations.

What is included in the price?
Your ticket covers entrance to the Santa Maria Novella workshop and the guided tour itself. The church entrance is not included.

Can I buy products after the tour?
Absolutely. The pharmacy shop offers a range of exclusive soaps, perfumes, and herbal remedies crafted in Florence.

Is the tour suitable for children?
While not explicitly stated, the focus on scents, history, and craftsmanship makes it suitable for most ages, especially those interested in sensory experiences.

Do I need to book in advance?
Yes, reservations are recommended, and the flexible cancellation policy allows you to cancel up to 24 hours beforehand.

In essence, this Florence tour offers a unique window into the city’s aromatic and medicinal past. If you value authentic stories, sensory experiences, and beautifully preserved environments, it’s a delightful choice that won’t disappoint.

You can check availability for your dates here: