Villajoyosa and Altea: A Tour of Chocolate, History, and Charm

Imagine wandering through two very different but equally captivating Spanish towns—one bursting with color and sweet aromas, the other a serene haven of art and stunning views. That’s exactly what this tour offers. For $353 per group (up to 8 people), you’ll spend a day soaking in the vibrant villages of Villajoyosa and Altea, both on Spain’s Costa Blanca. Led by a knowledgeable guide (likely someone like Miguel or Lucia, based on typical local guides), you’ll visit a renowned chocolate workshop, stroll through lively streets, and take in breathtaking sea vistas.

What we love about this experience is how it balances culinary tradition with visual beauty. The colorful houses of Villajoyosa brighten every corner, making it hard not to smile. Plus, the panoramic views from Altea’s viewpoints are genuinely spectacular, offering excellent photo opportunities and a peaceful pause amid your day.

However, keep in mind that the tour doesn’t include meals or drinks, so you might want to budget for lunch or snacks in either town. It’s a fairly full day—about 4-5 hours total—so it’s best suited for travelers eager for a mix of culture, flavor, and scenery without feeling rushed.

This tour is perfect if you’re interested in authentic local traditions, appreciate beautiful coastal scenery, and enjoy a relaxed pace. It’s especially suited for those who want a guided experience that covers both history and leisure, with a focus on meaningful sights rather than just ticking boxes.

Key Points

• Colorful Villajoyosa is famous for its vibrant houses and chocolate heritage.
• Altea’s artistic atmosphere is enhanced by its iconic blue-domed church and panoramic sea views.
• The tour includes a chocolate tasting at Chocolates Pérez, celebrating Villajoyosa’s historic tradition.
• Transportation between towns is provided, ensuring a comfortable and stress-free experience.
• You’ll learn about local festivals like the Moors and Christians, deepening your cultural understanding.
• The group size is limited to 8, offering a more intimate and personal experience.

You can check availability for your dates here:

Exploring Villajoyosa: The Town of Color and Chocolate

Our adventure begins in Villajoyosa, a seaside town that looks like it was painted by a cheerful artist. The first highlight is the visit to Chocolates Pérez, a family-run workshop that’s been producing sweets since the days of sea merchants. Here, you’ll get a guided tour that explains the town’s centuries-old connection to chocolate, dating back to when local traders brought cacao from overseas.

The best part? A chocolate tasting session where you can savor a variety of rich flavors—dark, milk, and perhaps a few surprising infusions. As one reviewer noted, “The chocolate was divine, and I loved how the guide explained every step of the process, making it more than just a snack.” It’s an experience that appeals not only to those with a sweet tooth but also to curious travelers wanting to understand local craftsmanship.

After the tasting, you’ll amble through the narrow streets lined with multi-colored houses—bright blues, yellows, reds—each one more photogenic than the last. Villajoyosa’s lively atmosphere is complemented by its rich history, particularly the Moors and Christians festival, an event that has shaped local identity. The town’s visual palette alone makes it a charming stop, especially if you enjoy vibrant scenery and stories of local tradition.

Heading to Artistic Altea

From Villajoyosa, we hop into the comfortable transport to reach Altea, often called the “artists’ village” of the Costa Blanca. This village has been attracting creatives since the 20th century, drawn by its special light and rustic charm. As we stroll through its cobbled streets, you’ll notice how the whitewashed houses create the perfect backdrop for the numerous art galleries and craft shops.

The blue-domed church of Nuestra Señora del Consuelo is impossible to miss. Its striking color and elegant design serve as a focal point, especially when viewed against the backdrop of the sea. Many visitors comment on how peaceful the town feels, even during busy days, thanks to its narrow alleys and limited traffic.

From various viewpoints around Altea, you’ll be treated to spectacular panoramic views of the Mediterranean. It’s a spot worth taking your time at, whether to snap photos or simply breathe in the salt air and enjoy the quiet beauty. The town’s artistic reputation isn’t just surface deep; many locals have been inspired by the environment, adding to its authenticity.

Practical Details and Value

This tour covers a good mix of history, art, and local flavor over approximately 4-5 hours. The price of $353 for a group up to 8 ensures a more personal experience, with fewer crowds and more tailored attention from your guide. Transportation between Villajoyosa and Altea is included, saving you the hassle of navigating public transport or parking.

The tour is ideal for travelers who want an authentic taste of local traditions without overloading their schedule. Since it does not include meals, you’ll have the flexibility to choose a lunch spot that fits your taste and budget—whether it’s a seaside café or a local bistro.

Reviewers consistently praise the knowledgeable guides who provide insightful commentary, making the experience educational as well as enjoyable. The chocolate tasting at Chocolates Pérez is highlighted as a memorable highlight, with one guest remarking, “It’s rare to find such high-quality, handcrafted chocolate, and learning about its history added a special touch.”

Final Thoughts: Is This Tour for You?

If you’re someone who appreciates visual beauty, local craftsmanship, and coastal charm, this tour hits all the right notes. The small-group setting makes it perfect for those who prefer a more intimate, relaxed experience, rather than large bus tours. It’s suitable for travelers of all ages interested in a leisurely exploration filled with history, art, and flavors.

While the tour doesn’t include meals, it offers a well-rounded taste of the region’s most distinctive sights. Expect to come away with a deeper understanding of Villajoyosa’s colorful houses and chocolate legacy, as well as Altea’s bohemian artistic spirit and stunning sea views. It’s a day packed with memorable moments that will add local flavor to your Spain adventure.

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FAQ

Is transportation between Villajoyosa and Altea included?
Yes, transportation is part of the tour, making it easy to relax and enjoy the scenery without worrying about logistics.

How long is the tour?
The entire experience lasts about 4 to 5 hours, giving you ample time to enjoy each town without feeling rushed.

Are meals included?
No, meals and drinks are not included, so plan to have lunch on your own in either Villajoyosa or Altea.

What’s the group size?
The tour accommodates up to 8 people, fostering a more personal and engaging experience.

Is this tour suitable for children or families?
While it’s not specifically geared toward children, families who appreciate relaxed walking and cultural sights will enjoy it.

Do I need to pay upfront?
You can reserve your spot now and pay later, with the option to cancel up to 24 hours in advance for a full refund.

What should I wear?
Comfortable shoes are recommended since you’ll be walking through cobbled streets, and bring sun protection if the weather is sunny.

To sum it up, this tour offers a delightful blend of visual splendor, cultural insight, and regional flavor. It’s especially suited for travelers who want to experience the essence of Spain’s Costa Blanca without the rush of large tour groups. From the vibrant, chocolate-filled streets of Villajoyosa to the tranquil art-filled alleys of Altea, you’ll come away with a true sense of place—and plenty of wonderful photos. This experience is worth considering if you’re looking for a day of charming towns, authentic traditions, and scenic views.

You can check availability for your dates here: