Pamplona isn’t just about running with bulls or clinking glasses during San Fermín—that bustling city also serves as a fantastic base for exploring Rioja’s world-renowned wines. Its proximity to vibrant vineyards and historic wineries makes it ideal for wine enthusiasts eager to taste authentic Spanish wines while soaking in the region’s culture. We especially love tours that combine small-group intimacy with authentic, family-run wineries—like the Rioja Like A Native Wine Tour—because they offer a more personal connection with winemakers and their craft. Whether you’re after a deep dive into Rioja’s 2,000-year-old winemaking traditions or just want to enjoy a relaxed day sampling local wines, Pamplona’s wine tours deliver.
While all these experiences are fantastic, some stand out for their unique features. For instance, private tours like the Private Full Day Wine Tour in Rioja give you exclusive access to hidden spots, and the Uncorking Olite combines a regal castle visit with fantastic wine tasting. Whatever your style or budget, this list has options that will satisfy your palate and curiosity.
1. Rioja Like A Native Wine Tour
At number 1, the Rioja Like A Native Wine Tour stands out for its immersive, all-inclusive approach and passionate small-group experience. For about $474, you’ll spend roughly 9 hours exploring Rioja Alta and Rioja Alavesa, two prime wine regions. This tour visits two family-run wineries and a picturesque vineyard, where you learn directly from the winemakers—something many travelers miss. The itinerary includes a traditional lunch paired with Rioja wines, and the guide’s personal storytelling makes the history of Rioja more relatable.
Guests often praise Fito, the guide, for his deep knowledge and friendly attitude: “He made the experience incredible,” says one review. The tour also features ancient traditions like grape stomping alongside modern techniques, giving a full picture of Rioja’s winemaking evolution. With round-trip transfers in air-conditioned comfort and small-group size, this experience offers great value for those wanting an authentic, educational day. Bottom line: Perfect for wine lovers eager for a cultural deep dive combined with tastings.
2. Rioja Alta and Rioja Alavesa Wine Tour
Ranking second, the Rioja Alta and Rioja Alavesa Wine Tour offers a rounded experience with a touch of luxury. Priced at around $384, it lasts about 8-9 hours and includes visits to both traditional and modern wineries across Rioja. The highlight is the transportation—an air-conditioned vehicle with commentary—giving a relaxed way to enjoy the scenery and learn about the region while visiting vineyards dating back to the 15th-16th centuries.
Guests love the blend of history, enology, and local cuisine: “The authentic flavors paired with wines that locals cherish,” one reviewer notes. Lunch is included and takes place in a charming medieval village, adding a cultural element to the day. The small group size—capped at eight—ensures personalized attention and plenty of interaction with guides. This tour is ideal for travelers who want a comprehensive Rioja experience with a mix of tradition, innovation, and regional gastronomy. Bottom line: Well-rounded, informative, and intimate.
3. Rioja Wine Route with winery owner
The Rioja Wine Route with winery owner is a 6-7 hour experience priced at around $343. It stands out because you visit three wineries in Rioja, including the owner’s own historic La Bodega del Tesoro from 1881, where you enjoy a private tasting and traditional lunch. The focus here is the personal connection—guided by the owner himself, giving insights into both traditional and modern aspects of winemaking.
Guests rave about Josep’s hospitality and the unique opportunity to taste wines directly from the source. The visit combines scenic landscapes, with the owner sharing stories that bring Rioja’s wine culture to life. The inclusion of a traditional lunch in a historic winery offers a rich, authentic experience away from tourist crowds. This tour is suited for those interested in the craftsmanship behind Rioja wines and eager to connect directly with winemakers. Bottom line: Perfect for travelers wanting a personal, behind-the-scenes look at Rioja wine production.
4. Private Full Day Wine Tour in Rioja
Number 4 on our list, the Private Full Day Wine Tour in Rioja offers a tailored, exclusive experience for about $516. It lasts around 8-9 hours and provides the flexibility to choose which wineries to visit, including historic cellars and innovative vineyards. The tour stops at centuries-old wineries dating to the 15th century and explores modern winemaking techniques like barrel aging.
Guests appreciate the private setting—”this isn’t a cookie-cutter tour,” says one reviewer—and the ability to customize the day. The chef-curated Riojan cuisine paired with rare wines elevates the whole experience. The guide’s expertise ensures you see the land, tradition, and innovation in one seamless day. Ideal for those wanting a more intimate, personalized journey through Rioja. Bottom line: A premium, flexible option for serious wine enthusiasts.
5. Half Day Rioja Wine Tour
The Half Day Rioja Wine Tour is a quick, roughly 5-hour adventure priced at around $241. It’s perfect for travelers with limited time but still wanting to taste exceptional regional wines. Visiting two family-run wineries, it offers a mix of ancient and modern winemaking practices, including grape crushing and aging in oak barrels.
Guests consistently mention the small-group format for more attentive service, and reviews highlight the guide’s skill at balancing education with tastings. The tour ends with tasting a variety of exclusive wines, making it a light yet meaningful introduction to Rioja. Suitable for those on a tight schedule but eager to experience authentic Rioja flavors. Bottom line: Short but rich in culture and taste.
6. Wine Tour: 2 Wineries From Logroño
Our sixth pick, the Wine Tour: 2 Wineries From Logroño is a 5-hour exploration costing about $285. It includes visits to two wineries along with a stroll through the medieval village of Laguardia. This tour is ideal if you want to combine winery visits with culture—the village’s history and architecture add another layer of interest.
Guests rave about the fascinating winery tours and delicious local snacks. The small group setting ensures a relaxed atmosphere, and the visit to Laguardia’s ancient city walls is a highlight. Perfect for those combining wine with cultural sightseeing. Bottom line: Great value for a quick, immersive Rioja experience.
7. Rioja Wine Tour: 2 Wineries From Pamplona
The Rioja Wine Tour: 2 Wineries From Pamplona ranks seventh, offering a 7-hour journey for about $275. It’s tailored for travelers who want to visit two medium-sized wineries and enjoy a light meal in Laguardia. The tour emphasizes personalized visits, including a full tour and tasting at each winery.
Reviews highlight the friendly guides and unique wineries; one says, “Alby was great at coordinating and making our day memorable.” It’s a perfect choice for those who want a balanced mix of winery education, scenery, and regional cuisine. Suitable for visitors wanting a flexible, relaxed day. Bottom line: Authentic, approachable, and engaging.
8. The Authentic Rioja Alavesa wine experiences
Number 8, The Authentic Rioja Alavesa wine experiences offers an 8-9 hour private tour for about $263. It combines visits to both traditional and modern cellars, along with a pintxos tasting in Laguardia. This experience is perfect for those who want to expand their knowledge of Rioja’s wine production in a relaxed, comfortable setting.
Guests praise the private driver, making transportation effortless, and the opportunity to taste local wines and regional snacks. The tour appeals to those wanting a comprehensive, intimate experience that combines wine, food, and regional culture. Bottom line: Excellent for food and wine lovers wanting a well-rounded day.
9. Rioja Wine Tour
At position 9, the Rioja Wine Tour is a customizable private experience, lasting 8-12 hours, costing around $378. It’s aimed at guests who want to pick their own wineries and explore Rioja’s various villages like Laguardia. The guide helps craft a tailored day, including two or three winery visits, with tastings and sightseeing.
Reviews mention the personalized planning and flexibility: “We got to see the wineries we wanted and learned so much,” says one happy traveler. This tour suits independent-minded travelers who want control over their itinerary. Bottom line: Great for those who prefer a customized, relaxed day with private transport.
10. Rioja Winery & Traditional Lunch From Pamplona or Logroño
Number 10, the Rioja Winery & Traditional Lunch is a 6.5-7.5 hour tour costing $329. It includes a visit to a Rioja winery with tasting plus a local-style meal. It’s designed for those who want a straightforward, relaxed experience with regional cuisine paired with wine.
Guests value the small group size and the chance to enjoy local specialties like chorizo and potatoes. It’s ideal if you prefer a no-fuss day focused on wine and food. Bottom line: Simple, authentic, and delicious.
$329 per person
11. Rioja Wine Tour: Winery & Traditional Lunch From Pamplona
Close to the top, this 7-hour Winery & Traditional Lunch Tour for around $290 combines two winery visits with a lunch of local products. Pickup is easy from Pamplona, and the small group ensures a personal touch.
Guests mention the well-paced itinerary and the friendliness of the guides. It offers a relaxed way to enjoy Rioja’s wines, culture, and cuisine without the hassle of planning. Perfect for travelers craving a straightforward, memorable day. Bottom line: Best suited for those seeking ease and regional flavors.
12. Uncorking Olite: A Private Wine Tour & Royal Castle Experience
Finally, the Uncorking Olite offers a 7-8 hour private tour costing about $306. It combines a visit to a medieval castle—the Royal Palace of Navarre—with a luxurious wine tasting experience in a nearby winery. The highlight is the chance to enjoy pintxos in the castle’s surroundings and taste local wines in a regal setting.
This experience is best for history buffs and wine lovers who want a blend of history, architecture, and wine. The private aspect means more flexibility and personal attention. Bottom line: A unique combination of history and wine in a regal setting.
How to Choose the Best Wine Tour in Pamplona
When selecting your ideal wine tour, consider your budget, time availability, and how deep you want your wine experience to be. For an immersive, educational day with a local touch, the Rioja Like A Native Wine Tour is hard to beat. If privacy and customization matter, the Private Full Day Wine Tour or Uncorking Olite are excellent choices.
For travelers on a tighter schedule, the Half Day Rioja Wine Tour offers a taste of Rioja’s best in a few hours. Those seeking a cultural and culinary blend should consider the Rioja Alavesa experience. Remember to book early—especially during peak seasons—to ensure availability.
To sum it up, Pamplona offers a versatile lineup of wine tours that suit different interests and budgets. From intimate visits with family winemakers to luxurious private days exploring historic cellars and castles, you’ll find something to satisfy your curiosity and palate. For a truly memorable trip, consider pairing your wine adventure with regional sights or culinary highlights—like the famed pintxos in Laguardia. Whatever your choice, booking in advance guarantees your spot on a wine journey that will leave you with great stories and, of course, fantastic wines.