Discover Traverse City’s Finest Craft Beverages in Style
If you’re heading to Michigan’s celebrated wine and craft beverage scene, the NON BUS Traverse City Hard Cider & Beer Lovers Tour offers a VIP way to explore some of the area’s best spots without the usual crowds or cheesy party bus vibe. For $199 per person, this 4.5-hour adventure takes you in a luxurious GMC Yukon or Cadillac Escalade — not a rickety bus — and brings a personalized touch to your tasting experience. Led by knowledgeable guides, including the charismatic “Magic Mike,” this tour promises not just drinks but a curated, relaxed journey through Traverse City’s top breweries and cider houses.
Two things we love? First, the luxury transportation — a huge upgrade from typical bus tours, ensuring comfort and style. Second, the personalized recommendations from local experts that help you discover new favorites, whether that’s a hard cider made with love or a craft beer with a twist. The flexible scheduling and ability to tailor stops make it ideal for celebrating special occasions or just enjoying a leisurely day out.
A potential consideration? Since the tour focuses on high-quality, crafted beverages rather than a party atmosphere, it’s probably not best suited for those looking for a wild night or a loud, boisterous crowd. Also, the price doesn’t include food or additional drink purchases, so plan accordingly.
This tour suits anyone eager to explore Traverse City’s beverage scene in comfort — from cider enthusiasts to craft beer lovers, and even those celebrating a birthday, anniversary, or just a fun day with friends. If you value personalized service, local expertise, and a touch of luxury, you’ll find plenty to enjoy here.
Key Points
- Luxury Experience: Ride in upscale SUVs with personalized, VIP service.
- Curated Itinerary: Visit four iconic breweries and cider spots known for their craftsmanship.
- Expert Guides: Led by knowledgeable locals who offer tailored recommendations.
- Relaxed Pace: Flexible scheduling and a leisurely tour avoiding rushed visits.
- Additional Costs: Samples, flights, and food are extra — plan to budget accordingly.
- Private Group Options: Available for a more intimate and customized experience.
A Deep Dive into the Traverse City Hard Cider & Beer Tour

When considering a tour in Traverse City, a region renowned for its vibrant craft beverage scene, it’s important to understand what makes this one special. The NON BUS VIP experience by Movie Stars Wine Tours provides a high-end alternative to traditional party bus excursions. Instead of cramped, noisy vehicles, you’ll travel in a luxury SUV, like a GMC Yukon or Cadillac Escalade — a real treat for anyone who appreciates comfort and style.
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The Itinerary and Stops
The tour visits four iconic breweries and cider houses, each selected for their reputation for quality and uniqueness. Among the stops are well-known favorites like Loco Boys, Workshop Brewing Company, Earthen Ales, and Silver Spruce. Each location offers a different flavor profile and ambiance, giving you a well-rounded taste of Traverse City’s craft scene.
While the specific order may vary depending on scheduling, you can expect to explore spots renowned for their exceptional ciders, beers, wines, and spirits. The tour emphasizes made-with-love beverages, steering clear of mass-produced, high-fructose options. Instead, you’ll enjoy drinks crafted with care, often on-site, and presented with pride.
What Sets This Tour Apart?
First, the luxury transportation means you won’t have to worry about driving or dealing with the fatigue of bus rides. Each vehicle is air-conditioned and private, often accommodating small groups of 6-7, which creates a more intimate and relaxed setting.
Second, the personalized service shines through with guides who are passionate about local beverages. They’re eager to share insights, recommend drinks, and tailor the experience to your preferences. It’s a real plus for those who want more than just a tasting — you get an insider’s view of what makes Traverse City’s beverage scene so special.
The Experience and Atmosphere
From the moment you’re picked up at the Hardy Street Parking Structure, the atmosphere feels more like a celebrity ride than a tour. The guides, including “Magic Mike,” bring a friendly, expert touch that makes everyone feel at ease. The vibe is relaxed, with plenty of time to savor each sample or chat with the guides about brewing techniques and local flavor spots.
Samples and flights are included in the tour, but larger bottles or food are extra. You might find that this allows for flexibility — you can choose to indulge more at places that excite you or hold back if you prefer a lighter tasting experience.
More Great Tours NearbyWhy Travelers Love It
Many reviews praise the knowledgeable guides for their ability to blend education with entertainment. One review states, “We loved the way our guide explained the brewing process and recommended new favorites.” Others appreciate the flexible scheduling and the fact that they didn’t feel rushed through each stop.
The tour also caters well to groups celebrating special occasions, with the option for private bookings. It’s a good choice for those who want to enjoy the local beverage scene without the hassle of planning or driving.
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What to Keep in Mind
Since the tour doesn’t include food or full bottles, it’s wise to come hungry or plan to dine afterward. Also, remember that the cost doesn’t include additional drinks or snacks, so budget accordingly if you’re planning to indulge.
And if you’re expecting a wild party atmosphere, this tour might be more subdued and refined — which many see as a perk, but it’s worth noting if you’re after high-energy fun.
Why This Tour Is a Great Choice

This VIP, non-party bus experience is perfect for travelers who want to enjoy Traverse City’s craft drink scene in comfort. If you appreciate upscale transportation, expert guides, and thoughtfully selected stops, this tour offers excellent value. It’s especially suited for those celebrating a special day, or anyone who prefers a more personalized, relaxed approach to tasting local beverages.
Families, couples, or small groups looking for a memorable day out in style will find this tour hits the mark. The flexibility and focus on quality make it a standout among beverage tours in the area.
The Sum Up

If you’re seeking an authentic, high-quality way to explore Traverse City’s cider and beer scene, this tour offers a memorable, comfortable experience that emphasizes personal service and local craftsmanship. The upscale transportation and knowledgeable guides elevate the experience beyond typical tasting tours, making it a smart choice for those who value comfort and authenticity.
While it may not suit those craving a high-energy party atmosphere or looking for included meals, it provides a relaxed, immersive way to discover some of Michigan’s best craft beverages. Whether celebrating a special occasion or simply wanting to indulge in some of the finest drinks in the area, this tour delivers a well-balanced, enjoyable experience.
If you’re a beverage lover wanting to combine luxury, education, and local flavor, you’ll find this tour a worthwhile investment in your Traverse City trip.
FAQ

Is transportation included?
Yes, you’ll travel in a luxurious GMC Yukon or Cadillac Escalade, not a party bus. The vehicle is air-conditioned and offers a private, comfortable ride.
How many stops are on the tour?
The tour visits four iconic breweries and cider houses, each chosen for their reputation and quality. The exact stops can be customized based on availability.
Are drinks included?
Samples and flights are included in the tour. Larger bottles and food are available at additional cost, so plan your budget accordingly.
Can I book a private tour?
Yes, private group options are available, perfect for special celebrations or more personalized experiences.
What is the duration of the tour?
The tour lasts approximately 4.5 hours, giving you plenty of time to enjoy each stop without feeling rushed.
Where do pickup and drop-off happen?
Pickup is at Hardy Street Parking Structure, across from the Park Place Hotel, with options for downtown Traverse City locations. Drop-offs typically include local hotels or motels.
In the end, this VIP tour balances comfort, quality, and local expertise, making it a standout choice for those who want a refined taste of Traverse City’s beverage scene. It’s perfect for connoisseurs and casual drinkers alike who appreciate a personal touch and a relaxed pace.
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