A Luxurious Spin Through Traverse City’s Red Wine Scene

If you’re a fan of red wines and want to explore Michigan’s Old Mission Peninsula without the chaos of crowded party buses, the NON BUS VIP Red Wine Lovers Old Mission Traverse Wine Tour might just be your perfect day. For $89 per person, you’ll spend about 4.5 hours cruising in a luxury GMC Yukon or Suburban, visiting four top wineries that are renowned for their reds. Led by passionate guides, including the charismatic Magic Mike, this tour offers a more personalized and relaxed way to enjoy Traverse City’s wine country.
What makes this experience stand out? First, it’s the luxury vehicle and semi-private setup, meaning you’re not squeezed into a noisy bus with strangers. Second, the expert guidance and personalized recommendations from knowledgeable wine connoisseurs elevate the tasting experience far beyond just sipping wine. You’ll get insights into each wine, with suggestions tailored to your preferences. The only potential downside? If you’re expecting a big-group party, this isn’t that — it’s a quieter, more refined outing, which might not suit those craving a lively, boisterous vibe.
This tour is ideal for couples, small groups, or wine enthusiasts wanting to indulge in great reds while enjoying stunning views and personalized attention. It’s perfect for celebrating special occasions or simply treating yourself to a laid-back, luxurious day on the peninsula.
You can check availability for your dates here:Key Points

- Private, Luxury Transportation: Travel in style in a GMC Yukon or Suburban, avoiding the chaos of traditional party buses.
 - Expert-Guided Experience: Guides like Magic Mike enhance your understanding and appreciation of each wine.
 - Focus on Reds: Visit four wineries known for their premium red wines including Cab Franc, Malbec, and Merlot.
 - Flexible Scheduling: Choose between a 10:30 AM departure to beat crowds or a sunset tour at 3:30 PM, including an optional distillery stop.
 - Small Groups: Usually 6-7 guests per vehicle, making for a more intimate experience.
 - Free Bottle for Larger Groups: Groups of six or more receive a complimentary bottle, adding extra value.
 
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Exploring the Tour Itinerary in Detail

Starting Point and Transportation
Unlike many tours that rely on crowded buses or shuttles, this experience begins at the Hardy Street Parking Structure on the east side, near Middlecoast Brewery. The luxury GMC Yukons are easy to spot, and the ride itself sets the tone — smooth, comfortable, and private. Guests often appreciate not having to trek far or squeeze into cramped transportation, which makes for a more relaxed start to the day.
The Wineries and Tastings
You’ll visit four iconic wineries on the Old Mission Peninsula, each with its own flavor and signature reds. The order may vary depending on availability, weather, or guest preferences, but here are some of the highlights:
- Hawthorne Vineyards: Known for its Cab Franc, a favorite for lovers of full-bodied reds. The guide might point out the nuances of this variety, helping you appreciate its rich, fruity profile.
 - Bowers Harbor Vineyards: Home to La Familia & 2896 blends, offering a taste of their signature reds, perfect for those wanting a richer experience.
 - Chateau Chantal: Enjoy their Naughty or Nice Red and Malbec, both offering contrasting styles and perfect for exploring different red wine profiles.
 - Brys Estate & Bonobo Winery: Renowned for their Cab Merlot, Cab Franc, BDX, and OV Pinot Noir. Here, you’ll discover why Michigan is earning a reputation for quality reds.
 
Each stop is more than just tasting — guides like Magic Mike share insights into vineyard practices, wine characteristics, and pairing ideas. You’ll sample wines directly from the source, with flights and bottles available, though food and additional drinks are extra.
More Great Tours NearbyThe Experience Beyond Tasting
What truly elevates this tour is the personalized guidance. As quoted in reviews, Magic Mike and the staff aren’t just there to pour wine; they offer expert recommendations tailored to your preferences. One guest noted, “The tour guide was excellent, explaining everything smoothly and always offering great suggestions.” This approach transforms what might be a simple tasting into a learning experience.
While in Traverse City, here are other experiences we've covered
- NON BUS Traverse City VIP Brewery Distillery Wine Tour
 - NON BUS VIP Cadillac Escalade Old Mission Traverse Wine Tour
 - NON BUS VIP GMC YUKON Old Mission Traverse City Wine Tour
 - NON BUS Traverse City Wine Tour in a Luxury SUV
 - NON BUS VIP GMC Yukon Traverse Old Mission Peninsula Wine Tour
 - NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
 
Sunset and Optional Stops
If you opt for the afternoon or sunset tour, you’re likely to enjoy more scenic views and a slightly more relaxed pace. The tour sometimes includes an additional distillery stop, which can be a fun way to explore Michigan’s spirits scene after the wine.
Why This Tour Offers Great Value

At $89 per person, this experience delivers more than just transportation. You’re paying for expert guidance, access to top wineries, and comfort — not to mention the joy of avoiding large, noisy party buses. The small group setup and luxury vehicles provide a more intimate and less rushed environment, so you can fully savor each sip and moment.
Guests consistently praise the knowledgeable guides and the stunning vineyard views. One reviewer, Amalia, gave it a perfect 5-star rating, calling Magic Mike an “excellent guide” and noting that the wineries did not disappoint at all. This kind of feedback hints that you’re not just getting a “tour,” but a genuinely enjoyable and educational experience.
The Perfect Fit for Your Travel Style

This tour is best suited for adults who value quality over quantity. It’s a fantastic choice if you’re celebrating something special, want to avoid large groups, or simply love reds and scenic views. It’s also a solid option for wine novices and seasoned connoisseurs alike, thanks to the guiding expertise.
Travelers who appreciate luxury, personalized service, and authentic wine experiences will find this tour a worthwhile investment. If your goal is to enjoy Traverse City’s wine country in comfort and style, this VIP tour might be just what you’re looking for.
Final Thoughts: Why You Should Consider This Tour

Choosing this VIP, non-party bus red wine tour means you’re paying for a quality, tailored experience. The combination of luxury transportation, expert guides, and carefully selected wineries makes it stand out among wine tours. It’s a fantastic way to explore Old Mission Peninsula at your own pace without the noise or crowds, all while sipping some of Michigan’s best reds.
This tour is ideal for those who want a relaxing, educational, and memorable wine experience. Whether celebrating a special day, sharing with friends, or simply indulging your love of reds, you’ll leave with new favorites and a deeper appreciation for Michigan wines. If you value comfort, expert insights, and a touch of luxury, this tour deserves a top spot on your Traverse City itinerary.
Frequently Asked Questions
Is this tour suitable for all ages?
No, participants must be 21 years or older to enjoy the wine tastings.
How many wineries will we visit?
Typically, you’ll visit four wineries on the day tour, with the sunset tour visiting three plus an optional distillery.
Can I choose which wineries to visit?
The wineries are chosen based on availability, weather, and season, but guides are happy to accommodate guest preferences when possible.
What vehicles are used for transportation?
Guests ride in luxury GMC Yukons or Chevrolet Suburbans, with plans to feature a Cadillac Escalade soon.
What is included in the price?
The fee covers luxury transportation, expert guides, and wine samples. Food, additional drinks, and flights are extra.
Are group sizes large?
No, this is a semi-private experience, usually with groups of 6-7 guests, providing a more intimate setting.
What should I bring?
Bring comfortable shoes, a hat, camera, sunscreen, and water. Alcoholic drinks are not allowed in the vehicle.
Are there any discounts or special offers?
Larger groups of six or more receive a free bottle of wine, adding extra value.
Is the tour flexible in timing?
Yes, you can choose between a morning departure at 10:30 AM or a sunset tour at 3:30 PM, with flexible scheduling.
In all, this VIP red wine tour in Traverse City offers a fantastic blend of luxury, expertise, and authentic wine tasting. It’s a wonderful way to explore Michigan’s vineyards with comfort and confidence, leaving you with memorable tastes and scenery.
You can check availability for your dates here:More VIP Experiences in Traverse City
- NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
 - NON BUS VIP GMC Yukon Traverse Old Mission Peninsula Wine Tour
 - NON BUS Traverse City Wine Tour in a Luxury SUV
 - NON BUS VIP GMC YUKON Old Mission Traverse City Wine Tour
 - NON BUS VIP Cadillac Escalade Old Mission Traverse Wine Tour
 - NON BUS Traverse City VIP Brewery Distillery Wine Tour
 
More Tours in Traverse City
- NON BUS PROPOSAL Old Mission Wine Tour in the Cadillac Escalade
 - Private Traverse City Winery or Brewery Tour
 - NON BUS Traverse City Old Mission Peninsula Private Wine Tour
 - Designated Driver TC – We Drive Your Car – Private TC Wine Tour
 - NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
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More Traverse City experiences we've covered
- NON BUS PROPOSAL Old Mission Wine Tour in the Cadillac Escalade
 - Private Traverse City Winery or Brewery Tour
 - 2 Hour Private Afternoon Cruise Aboard Scout
 - Sunset Sail from Traverse City with Food, Wine & Cocktails
 - Private Sunset Sightseeing Cruise in Lake Leelanau
 - NON BUS Traverse City Old Mission Peninsula Private Wine Tour
 - Designated Driver TC – We Drive Your Car – Private TC Wine Tour
 - NON BUS VIP Cadillac Escalade Traverse City Old Mission Wine Tour
 - Law Enforcement First Responder Military Traverse Wine Tour
 - NON BUS Leelanau Winery Pairing with That’s a Pizza Food Tour
 - The GMC Yukon Traverse City MARRIAGE PROPOSAL WINE TOUR
 - Lake Leelanau 4 Hour Tour
 
