Tour Tequila Loreta Travel&Tour offers a compact, day-long adventure into Mexico’s world-famous spirit and its picturesque surroundings. For $136 per person, you get to visit the Tequila Selecto factory, take in breathtaking views from the panoramic swing, and wander through the lively streets of Tequila town. Starting in Guadalajara, this tour promises a blend of cultural insight, scenic beauty, and authentic Mexican flavor.
What we particularly like is the focus on unique sights like the Tequila Volcano view and the free tequila tastings along the way — making each moment both enjoyable and educational. The tour’s inclusion of free time in Tequila means you can browse shops or grab a bite, adding a relaxed, personal touch.
However, it’s worth noting that a reviewer recently mentioned a significant issue: a no-show from the tour provider, which highlights the importance of confirming your reservation and perhaps having a backup plan. This is a reminder that even well-reviewed tours can sometimes fall short in execution.
This tour is best suited for those eager to combine scenic views, cultural insights, and fun tastings in a short day. If you’re comfortable with small groups and appreciate a lively, interactive experience, you’ll likely find this trip quite rewarding.
Key Points

- Stunning Views: The panoramic swing offers a memorable shot of the Tequila Volcano.
- Authentic Tequila Experience: Multiple tastings at the Selecto factory give you a deeper understanding of tequila production.
- Flexible Free Time: Ample opportunity to explore Tequila town’s shops, sights, and eateries.
- Convenient Transportation: Private transport ensures comfort and efficiency.
- Small Group: Limited to 10 participants, making the tour more personal.
- Potential Booking Issues: One review highlights the need for confirmation to avoid no-shows.
A Complete Look at the Tour Experience

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Starting Out in Guadalajara
The tour begins with a 10:00 a.m. pickup from your hotel, a detail that keeps things simple and stress-free. Your guide, who is bilingual, will accompany you throughout, providing insights into the region’s history and tequila culture. The small group size (up to 10 people) tends to foster a friendly atmosphere, where questions are welcomed and the experience feels more intimate.
The Drive and Tequila Shots
As you leave Guadalajara, expect to enjoy free tequila shots during the ride — a lively way to start the day. The journey itself, with some shots included, sets a festive tone and primes your palate for the tastings ahead. The private transportation keeps the group cozy, avoiding the chaos of larger tour buses, and allows your guide to point out interesting sights along the way.
Visiting Tequila Selecto Factory
The highlight for many is the visit to Tequila Selecto, where you’ll learn about the production process of tequila from agave to bottle. The tour includes four tequila tastings and two liquors, giving you a chance to appreciate the differences in flavors and styles. The tasting session, often described as enjoyable and educational, is a great way to understand what makes tequila unique.
Many visitors find this part particularly valuable — especially for those who want more than just a quick shot. Learning about the craftsmanship behind each bottle adds a new layer of appreciation.
More Great Tours NearbyThe Panoramic Swing and Volcano Views
Next, you’ll head to the panoramic swing, which offers spectacular views of Tequila Volcano. The swing is a real highlight: a perfect spot for photos and to marvel at the natural beauty of the area. The Agavero viewpoint and walk further enhance the scenic experience, providing plenty of opportunities for memorable pictures.
Exploring Tequila Town
Arriving in Tequila, you’ll have free time to soak in the town’s lively atmosphere. Many travelers enjoy snapping photos with the iconic Tequila sign, browsing shops for souvenirs or handcrafted tequila-related items, and sampling local snacks. The tour includes a visit to Cantaritos El Güero, where you can relax to live music while enjoying a complimentary shot of tequila — a lively end to the day.
Final Thoughts on Value
At $136, this tour offers a lot of value — from the scenic views and tastings to the cultural insights and the flexibility of free time. The inclusion of private transportation and a small group makes it feel personalized, even if some logistical hiccups are possible (as the review indicates).
Who Will Love This Tour?

If you’re looking for an introduction to tequila that combines beautiful scenery, authentic tastings, and a glimpse into traditional production, this trip delivers. It’s especially suited for small groups who enjoy a personable guide and relaxed pace. However, if your priority is a completely reliable booking or a very structured, large-group experience, you might want to do some extra planning or consider alternatives.
Final Summary

This tour offers a well-rounded taste of Tequila’s natural beauty and cultural richness, making it a favorable option for curious travelers eager to learn and enjoy. The scenic views from the swing are sure to be a highlight, and the tequila tastings add a delicious, educational twist. The free time in town is perfect for exploring at your own pace, and the lively stop at Cantaritos El Güero ensures a fun, relaxed conclusion.
However, keep in mind the importance of confirming your reservation — a lesson learned from recent experiences. If you value small group intimacy, scenic stops, and authentic tastings, this tour can be a memorable day trip from Guadalajara.
FAQ

Is this tour suitable for all ages?
This tour is not suitable for pregnant women, and the activities involve alcohol tastings, making it best for adults.
How long does the tour last?
The entire experience runs for about a day, starting with a 10:00 a.m. pickup and returning in the late afternoon.
What is included in the price?
Your fee covers bilingual guide, private transportation, free tequila shots, 4 tastings at Selecto factory, 2 liquor tastings, scenic stops like the swing and viewpoints, free time in Tequila, and a visit to Cantaritos El Güero.
Where does the tour meet?
The meeting point is in front of the Riu Plaza Guadalajara hotel, making it easy for most travelers to find.
Are there any restrictions?
Yes, unallowed items include weapons, bikes, glass objects, and fireworks. Comfortable shoes, sunscreen, and water are recommended.
Is it a small group tour?
Yes, the group size is limited to 10 participants, fostering a more personalized experience.
What if I need to cancel?
You can cancel up to 24 hours in advance for a full refund.
Can I pay later?
Yes, you can reserve your spot now and pay later, offering flexibility in planning your trip.
To sum it up, Tour Tequila Loreta Travel&Tour provides a lively, scenic, and educational glimpse into the world of tequila, perfect for those who value authentic experiences and beautiful views. Just double-check your reservation and be prepared for a fun, flavorful day in Mexico’s heart of tequila production.
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