FLEXIBLE Go where you want NON-BUS Old Mission Wine Tour

If you’re dreaming of visiting Traverse City’s renowned wine country without the hassle of crowded buses or rigid schedules, the FLEXIBLE Go Where You Want Old Mission Peninsula Wine Tour might just fit the bill. Priced at $69 per person, this tour offers a personalized experience that puts you in control of your day, with pickup in downtown Traverse City, exclusive visits to 4 top wineries, and expert guides who know the area inside out.

What sets this tour apart is their flexibility—you tell your guide what wineries you prefer, and they’ll do their best to accommodate your wishlist. Plus, instead of sharing a noisy party bus, you’ll be riding in luxury SUVs like Cadillac Escalades, GMC Yukons, or Tahoes, making the whole experience more comfortable and intimate. The wine samples are included, giving you a taste of the region’s finest reds and whites, though food and bottles are extra.

Two things we love are the stunning views of Grand Traverse Bay and the surrounding vineyard landscape, plus the chance to interact with knowledgeable guides who are passionate about wine and local history. On the flip side, a potential consideration is that this isn’t a full-day tour—at around 4 to 5 hours, you’ll want to plan your day accordingly. This experience works best for those seeking a relaxed, semi-private tour that’s highly customizable.

If you enjoy personalized experiences, scenic vineyard visits, and high-end transportation, this tour is perfect for couples, small groups, or wine enthusiasts who want to avoid the chaos of larger bus tours. It’s especially appealing if you have specific wineries in mind or want to explore without a fixed itinerary.

Key Points

Customizable itinerary allows you to choose your preferred wineries.
Luxury SUVs ensure a comfortable, quiet ride with a small group.
Expert guides provide wine recommendations and local insights.
Included wine samples let you taste a range of Michigan wines.
Pickup in downtown Traverse City makes logistics simple.
Flexible duration of 4-5 hours fits into most travel plans.

What to Expect from the Tour Experience

This tour is designed to give you more control than your typical wine tour. Instead of being herded onto a bus with strangers and rushing from stop to stop, you and your small group are chauffeured in luxury SUVs that feel more like a wine lover’s private lounge on wheels. The guides are wine connoisseurs, who not only know the wineries but are also eager to tailor your experience based on your preferences.

The pickup is available in downtown Traverse City, including some hotels, which makes the start seamless. The tour lasts roughly 4 to 5 hours, which allows you to enjoy multiple wineries and scenic stops without feeling rushed. Wine samples are included, so you can savor the reds, whites, and perhaps a rosé or two without worrying about extra costs.

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The Itinerary in Detail

The tour visits 4 wineries, chosen from a list that includes some of the area’s most beloved spots, such as Hawthorne Vineyards, Chateau Chantal, Brys Estates, and Bowers Harbor Vineyards. Each stop offers its own unique appeal:

Hawthorne Vineyards: Well-known for its reds and whites, this vineyard allows guests to buy flights, glass wines, or bottles. They also have a wine club if you want to take some home. It’s a great first stop to get a taste of the region’s quality.
Chateau Chantal: Sitting atop one of the highest points on Old Mission Peninsula, the views here are breathtaking. You can buy flights and enjoy the panoramic vistas of Grand Traverse Bay while sampling wines. Many visitors comment on how the scenery enhances the tasting experience.
Brys Estates: One of Michigan’s top ten most popular wineries, Brys is famous for the Froze’, a frozen wine drink that many find irresistible. This stop often stands out for its relaxed atmosphere and innovative approach to wine.
Bowers Harbor Vineyards: Established in 1991, this winery has a charming setting and a history rooted in the area’s early days as a horse farm. Guests often mention the friendly staff and the chance to buy wines directly.

Along With these, your guide might include other local favorites like Mari Vineyards, Old Mission Distillery, or 2 Lads—depending on your interests and winery availability.

The Benefits of a Flexible Tour

One of the biggest advantages here is customization. You’re not locked into a fixed itinerary; instead, you can tell your guide which wineries you’re eager to visit or skip those you’re less interested in. Several reviews highlight how this flexibility allows for a more personalized and relaxed experience. As one guest remarked, “We loved being able to pick our stops and spend more time at the ones we loved most.”

Another highlight is the small group size—usually 6 to 7 people—making the experience more intimate and allowing for better interaction with guides and winemakers. Plus, since you’re riding in luxury SUVs, the ride itself becomes part of the enjoyment, with climate control, plush seats, and smooth handling.

What About Costs and Value?

At $69 per person, this tour offers excellent value compared to larger, less-personalized bus tours. When you factor in the included wine samples and private transportation, it’s a cost-effective way to explore premium wineries without the hassle of driving or crowded groups. Keep in mind, food and bottles are extra, but the guide can suggest local spots for lunch or help you purchase a bottle to take home.

Authentic Experiences from Past Travelers

While the tour doesn’t have reviews listed yet, the provided description suggests that guests value the quality of the guides, the stunning vineyard views, and the freedom to customize their day. The mention of guides being former law enforcement and local college grads hints at a friendly, professional atmosphere.

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Transportation and Group Size

The luxury SUVs accommodate most groups of 6-7, with larger groups getting a second vehicle. The air-conditioned ride ensures comfort in all weather, and semi-private means you’ll likely share the experience with a few other wine lovers, not a full busload. This strikes a nice balance between socializing and privacy.

If you’re someone who appreciates a relaxed pace, beautiful scenery, and personalized wine tasting, this tour is a clear winner. It’s perfect for couples, small groups, or wine enthusiasts who want to visit specific wineries and avoid the chaos of larger bus tours. If you have a wishlist of wineries or want a more intimate, guided experience, this option will deliver.

However, if your priority is a full-day exploration or you prefer a fixed schedule with a large group, then a different tour might suit you better.

The FLEXIBLE Go Where You Want Old Mission Peninsula Wine Tour offers a refreshing take on wine tasting excursions in Traverse City. Its biggest strength lies in the customization and luxury transportation—a combination that appeals to travelers who want comfort and control. The scenic views of Grand Traverse Bay and the chance to visit iconic wineries make it an appealing choice for those seeking an authentic, relaxed, and high-value experience.

While it’s not a full-day tour, its 4-5 hour window is perfect for fitting into a busy itinerary or for those who prefer a more intimate day of wine tasting. The small group size and knowledgeable guides promise an experience that’s both enjoyable and insightful.

For travelers craving a personalized, scenic, and comfortable wine adventure—this tour ticks all those boxes. It’s ideal if you want to sample Michigan wines without the fuss, in a setting that feels more like visiting friends than being on a tourist conveyor belt.

Can I choose which wineries I want to visit?
Yes, the tour is flexible, and you can tell your guide your winery preferences or wishlist.

How long is the tour?
The entire experience lasts approximately 4 to 5 hours.

Are wine samples included?
Yes, wine samples are included in the tour, but tastings, food, and bottles are extra if you choose to purchase.

Is transportation comfortable?
Absolutely. You’ll ride in luxury SUVs like Cadillac Escalades or GMC Yukons, with air conditioning and plush seats.

Can I join this tour without a group?
The tour is semi-private, usually with small groups of 6-7 people. Larger groups may have a second vehicle.

What’s the cost?
The base price is $69 per person.

Where does the tour start and end?
It begins and ends at 303 E State St, Traverse City, with pickup included in downtown Traverse City.

Is gratuity included?
Tipping guides is customary; a 20% tip is recommended.

Are food and bottles available during the tour?
Food and bottles are not included, but guides can suggest nearby places or assist with purchases.

Is this tour suitable for all travelers?
Most travelers can participate, especially those interested in wine, scenic views, and a flexible schedule.

In short, if you’re after a customized, scenic, and comfortable wine journey on Michigan’s Old Mission Peninsula, this tour offers a compelling blend of personalized service, stunning vistas, and quality wines—without the bus.