São Jorge may be a small island, but it packs a punch for those who love authentic, hands-on experiences. Whether it’s exploring lush trails, learning about local cheese production, or uncovering hidden coastal spots, São Jorge offers a variety of tours that showcase its unique charm. We’re especially fond of the Levada do Rei hike for its breathtaking scenery and accessible trail, and the Cheese Tour for a taste of tradition with a side of stunning views. If you want a full-day adventure, the North Coast Island Tour is a fantastic way to see multiple villages and scenic overlooks. Whatever your interests, São Jorge has something to offer.
Let’s take a closer look at the best tours on this beautiful island, so you can pick exactly what suits your travel style.
1. Madeira: PR 18 – Levada do Rei Hike Transfer
This Levada do Rei hike is a classic Madeira experience, renowned for its lush greenery and gentle trail. The tour includes convenient pickup from Funchal, making logistics easier so you concentrate on enjoying the scenery. The trail snakes through the Laurissilva forest, a UNESCO World Heritage site, with plenty of opportunities to see waterfalls, tunnels, and vibrant vegetation.
What makes this trip stand out is the self-guided format combined with a professional driver who ensures a relaxed start and finish. Reviewers frequently mention the beautiful waterfall views, the manageable flat trail, and the good value at $45 per person for a 6-hour experience. The trip is perfect for those who want to explore Madeira’s natural beauty at their own pace without the hassle of organizing transport.
Bottom Line: This is an accessible, scenic hike perfect for nature lovers and photographers looking to capture Madeira’s lush forests and waterfalls without strenuous climbs.
2. Certified Local Guide
If you’re after a more personalized, in-depth exploration of São Jorge, the Certified Local Guide tour is the way to go. For around $136, you’ll join a certified guide for an 8-hour adventure that uncovers the island’s hidden corners and scenic viewpoints. The tour includes stops on São Jorge Island itself and a Velas photo stop, allowing you to capture the island’s rugged coastline and traditional villages.
What elevates this experience is the local expertise; the guide can share insights that aren’t available online, making your trip more meaningful. This tour is ideal if you want a rundown with the flexibility to explore at a leisurely pace and learn about local customs.
Bottom Line: Best suited for travelers who appreciate expert storytelling and want to maximize their time on São Jorge, especially those interested in photos and cultural insights.
$136 per person
3. Madeira: North Coast Island Tour
At number 3 comes the North Coast Island Tour, a full-day trip that reveals Madeira’s rugged northern shoreline. For $43 per person, it covers stops at Ponta Delgada, Sao Jorge, and Santa Cruz, with plenty of opportunities to see cliffs, fishing villages, and panoramic views.
This tour is self-guided in terms of transport, designed for travelers who prefer to explore independently but want a structured itinerary. The stops include Miradouro do Guindaste and Porto da Cruz, both offering impressive vistas and local flavor. It’s a great way to experience Madeira’s diverse landscape without the pressure of a guided tour. Reviews highlight the value for money and the ease of sightseeing, making it suitable for those who enjoy a flexible schedule.
Bottom Line: Ideal for travelers who want a day packed with scenic stops and the freedom to explore at their own pace.
$43 per person
4. Madeira private 4×4 tour: North-East Coast
For a more adventurous and personalized experience, the Madeira private 4×4 tour of the North-East Coast is hard to beat. Priced at $114 per person, this 8-hour private excursion takes you over volcanic terrain, through laurel forests, and to seaside chapels and a traditional rum distillery in Porto da Cruz.
This tour’s standout feature is its customized route and small group size, which allows for more flexibility and in-depth exploring. Guests praise the professional driver and the hidden spots they wouldn’t find on their own. The tour combines scenic views, cultural insights, and a taste of Madeira’s rum heritage, making it perfect for those who want an immersive, off-the-beaten-path experience.
Bottom Line: Best for travelers seeking a tailored, scenic adventure with a mix of nature, culture, and local flavor.
$114 per person
5. Sao Jorge Cheese Tour – Half day
Finally, the Sao Jorge Cheese Tour offers a delicious half-day dive into the island’s dairy traditions. For $91, you’ll visit local farms, see the cheese-making process from milking to packaging, and sample cheese at various stages. The tour visits family-run farms and the Union of Agricultural and Dairy Cooperatives, giving a genuine look at the island’s farmers’ craftsmanship.
What makes this tour appealing is the chance to try authentic cheese and learn about traditional practices. It’s well-suited for food lovers and those curious about local customs. Reviewers mention the informative visits and the tasty samples as highlights, although the tour is somewhat short—around 2 hours in each location. It’s an affordable, tasty way to connect with São Jorge’s rural life.
Bottom Line: Perfect for travelers wanting to combine culinary delights with cultural insight, especially cheese enthusiasts.
$91 per person
How to Choose the Right Tour
When selecting among these options, consider your budget, available time, and personal interests. For a nature-focused adventure, the Levada do Rei hike offers a gentle walk through Madeira’s famous forests. If you prefer a customized, cultural experience, the private 4×4 North-East Coast tour provides personalized insights and off-the-beaten-path sights.
For those wanting a mix of scenic sightseeing and local flavor, the North Coast Island Tour hits the sweet spot. Foodies or cheese lovers should not miss the Sao Jorge Cheese Tour, as it gives a genuine taste of island traditions. Lastly, if you want expert guidance and a more immersive experience, the Certified Local Guide offers a comprehensive day on São Jorge.
Booking early is recommended, especially for private and guided tours, as São Jorge’s popularity grows during peak season.
Final Thoughts
From scenic hikes to cultural tours and culinary experiences, São Jorge offers a varied lineup of tours that suit different interests and travel styles. If you love walking and nature, the Levada do Rei will delight you with views and tranquility. For a deep dive into local customs, the Cheese Tour provides tasty insights. Looking for a customized adventure? The private 4×4 offers a flexible, personalized day out.
Whatever your choice, these tours help you uncover São Jorge’s authentic charm and make your trip memorable. Be sure to book early, especially if you want a specific guide or time slot, and prepare to enjoy an island rich in natural beauty and genuine traditions.