Provence is a wine lover’s paradise. With its sun-drenched vineyards, charming villages, and centuries-old wine-making traditions, it’s no wonder that wine tours here are among the most popular ways to explore this region. Whether you’re after a quick taste of local rosé or a deep dive into the complex world of Châteauneuf-du-Pape, Provence offers something for all. We particularly like the From Aix-en-Provence: Half-Day Wine Tour, which combines expert-guided tastings with stunning scenery, and the Wine tasting in Châteauneuf du Pape, for its focus on iconic wines in a legendary region. Whether you prefer a short, scenic experience or an immersive day among vineyards, Provence’s wine tours deliver genuine flavor and insight.
Quick Overview of the Best Provence Wine Tours
Our list covers a variety of wine experiences, from half-day tours that give a quick taste of local wines, to full-day adventures that include scenic biking or visits to renowned estates. There are also specialized options like organic wine tastings and combined culinary experiences like Provençal cooking classes. Whether you’re seeking a relaxed sip in a family-run vineyard or an educational tour with a sommelier, Provence’s diverse wine tours promise memorable moments.
1. From Aix-en-Provence: Half-Day Wine Tour
Starting from Aix-en-Provence, this half-day tour offers an excellent introduction to the region’s famous Côtes de Provence wines. For just $115 per person, you’ll spend about 3.5 hours soaking up the sun and flavors of southern France. The tour visits two family-owned estates, giving you an authentic glimpse into traditional winemaking. Each estate is carefully selected to showcase the best of Provence — from rosé to white and red wines — ensuring a well-rounded tasting experience.
What makes this tour stand out is its balance of scenic beauty and educational insight. Your guide will share stories about the history of each estate and the unique terroir that influences the wines. The visits are intimate and relaxed, perfect if you’re short on time but want a meaningful taste of Provence’s viticulture. The scenic drive from Aix-en-Provence adds to the charm, with plenty of photo opportunities along the way. Guests consistently praise the knowledgeable guides and the quality of wines sampled, with a 4.7 rating based on 98 reviews.
Bottom Line: This tour offers a compact, engaging introduction to Provence wines, ideal for those with limited time but a desire for authentic experiences.
2. Wine tasting in Châteauneuf du Pape
For around $104 per person, this Châteauneuf du Pape wine tasting takes you from Avignon to two of the most famous wineries in this legendary region. With just 3 hours, it’s a compact but comprehensive view of one of France’s most celebrated appellations. The tour includes tastings of at least three wines at each estate, including options from one of the oldest wineries in the area.
What makes this experience distinctive is the chance to taste some of the unusual single grape wines that Châteauneuf du Pape is known for. The vineyards here stretch for miles, and the landscape of vineyards as far as the eye can see adds a spectacular backdrop to your tasting. The guide is knowledgeable and the visits are well-paced, making it a perfect choice for wine enthusiasts eager to sample iconic wines and learn about their history. With a perfect 5-star rating from five reviews, this tour is highly recommended.
Bottom Line: An efficient, high-quality way to explore the legendary wines of Châteauneuf du Pape in a short time, perfect for travelers focused on iconic wines.
3. Luberon: Vineyard Tour and Wine Tasting
At just $26 per person, this full-day tour offers a chance to explore the lush landscapes of Luberon while learning about sustainable wine production. The highlight is a guided visit to a vineyard in the Château de Sannes area, where you’ll discover how eco-friendly and organic practices influence the wines. The estate’s commitment to eco-conscious methods makes this tour particularly appealing for environmentally-minded travelers.
What sets this experience apart is the combination of scenic beauty and educational depth. You’ll walk through the vineyards, see the terroir firsthand, and learn how the estate’s methods impact the flavor of their wines. The guided tasting includes all wines produced on-site, giving you a rundown. The surrounding villages and landscapes are stunning, making this both a visual and gustatory delight. With 12 reviews and a 4.7 rating, visitors appreciate the relaxed pace and personal touch.
Bottom Line: Great for those looking to combine wine knowledge with scenic walks, this tour offers excellent value and insight into sustainable winemaking.
4. The wines of Provence…. a must to discover!
Starting from Vaison-la-Romaine, this bike tour covers Mont Ventoux and the surrounding vineyards. At $49, it’s an active way to explore Provence’s landscapes and wineries in one day. The e-bike ride takes you through charming villages and rolling vineyards, offering a unique perspective on the region’s terroir.
This tour is perfect for active travelers who want to combine physical activity with wine tasting. The itinerary includes stops at local wineries where you’ll sample regional wines and learn about the local wine culture. The use of an app guides your route, making self-paced exploration easy. Guests enjoy the combination of scenic rides and educational tastings, with many noting how the landscapes and flavors blend seamlessly.
Bottom Line: An energetic, scenic option for wine lovers who enjoy cycling and want a comprehensive taste of Provençal wine country.
5. The Expression Tour: Visit & wine tasting
For just $19, this The Expression Tour offers a focused tasting experience at Maison Brotte. The 1.5-hour guided tastings of three rare Châteauneuf du Pape wines, combined with a visit to the museum, make it a cost-effective way to deepen your wine knowledge.
This tour is ideal for those curious about rare wines and the story behind them. The guide offers detailed insights into the estate’s history and the winemaking process. Guests particularly appreciate the opportunity to taste some of the estate’s most unique wines and the engaging storytelling. While the duration is short, the quality of the tasting and the intimate setting make it worthwhile.
Bottom Line: Perfect for a quick, in-depth look at rare Châteauneuf du Pape wines, suited for those with limited time but a deep interest in wine stories.
6. Wine tasting tour – Le Pradet
At just $23 per person, this organic wine estate tour is a delightful introduction to biodynamic and organic wines. The one-hour visit includes a tour of the estate and a tasting of three wines produced onsite, emphasizing sustainable viticulture.
What makes this stand out is the focus on eco-friendly practices and small-scale production, making it ideal for environmentally conscious travelers. The estate’s dedication to organic farming and biodynamic methods is evident, and the tasting provides an authentic experience of terroir-driven wines. Guest reviews highlight the sincerity and quality of wines, with a perfect 5-star score from one review.
Bottom Line: An excellent choice for eco-minded travelers wanting a brief but meaningful organic wine experience.
$23 per person
7. Avignon: Full day Truffles and Châteauneuf-du-Pape Wines
This full-day adventure, priced at $2,106 for a group of up to 7, combines truffle hunting and wine tasting for a truly luxurious experience. Starting from Avignon, the day includes a visit to a truffle farm, a culinary workshop on truffles, and a guided tasting at a Châteauneuf-du-Pape estate.
The highlight is the unique pairing of culinary art and wine, making this perfect for foodies who want a multi-sensory experience. The trip is well-organized, and the truffle farm visit offers a rare behind-the-scenes look at how these prized delicacies are harvested. Guests praise the full menu of truffle-inspired dishes and the opportunity to explore top-tier wines in a relaxed setting.
Bottom Line: A special, all-in-one day suitable for lovers of fine food and wine willing to invest in a memorable, luxurious experience.
$2,106 per group up to 7
8. Commanderie de Peyrassol: Guided tour of the wine cellars
For $23 per person, this guided tour offers an educational journey through the Commanderie de Peyrassol’s historic cellars. The 1.5-hour experience includes exploring the barrel cellar and vat room, with a guided tasting of five wines.
The focus here is on winemaking history and techniques, making it ideal for those interested in the craft behind the wine. The estate’s scenic vineyard landscape adds to the experience, and the guide provides insights into viticulture and vinification processes. The intimate setting and detailed explanations make this a highly engaging tour.
Bottom Line: Excellent for wine enthusiasts wanting a deeper understanding of Provençal viticulture through a well-structured, guided experience.
$23 per person
9. Provençal Cooking Class with Lunch & Wine Pairing in English
At $252 per person, this cooking class combines culinary skills with wine tasting. Held at La Belugue, you’ll learn to prepare traditional Provençal dishes, then sit down to enjoy your meal paired with local wines. The 3.5-hour experience offers a hands-on approach that immerses you in Provençal culture.
What makes this experience unique is its focus on local cuisine and wine pairing, giving you practical skills you can take home. The chef shares culinary secrets, and the result is a delicious, UNESCO-recognized French meal. It’s a perfect choice if you want to combine gastronomic education with wine tasting. Past participants often mention the warm atmosphere and the chance to learn authentic recipes.
Bottom Line: An immersive, hands-on experience ideal for foodies who want to bring a piece of Provence home.
$252 per person
How to Choose the Right Wine Tour in Provence
When selecting a tour, consider your budget, available time, and specific interests. For quick tastings and scenic drives, the Half-Day Aix-en-Provence Tour or the Châteauneuf du Pape tasting are excellent options. If you want an active experience, the Luberon Vineyard Tour offers cycling and scenic vistas. For those interested in organic wines, the Le Pradet estate provides a sustainable approach.
Booking early is advised, especially for popular full-day experiences or cooking classes, to secure your spot. Consider combining a tasting with visits to local villages or markets for a richer experience.
Final Thoughts
Provence’s wine tours cover a broad spectrum — from quick tastings at family estates to immersive full-day adventures blending wine, food, and scenery. If you’re pressed for time, the half-day tour from Aix-en-Provence offers an authentic glimpse into the region’s best wines. For serious wine enthusiasts, the Châteauneuf du Pape tasting and the full day of truffles and wine provide memorable, in-depth experiences.
Ultimately, Provence has a wine experience for every taste and schedule. Booking early ensures you don’t miss out on these flavorful journeys through one of France’s most beloved wine regions.