St Tropez isn’t just about glitzy beaches and yachts; it’s also a fantastic destination for wine lovers. The region’s Côtes de Provence wines, especially their delicate rosés, have a character all their own. What makes these tours particularly appealing is the opportunity to experience authentic Provençal wine culture outside the crowded hotspots—whether it’s exploring vineyards by sea, horseback riding through the vineyards, or enjoying private tastings at home. We especially like the shared vineyard tour because it combines expert guidance with a relaxed, scenic drive through the vine-lined roads of the Gulf of Saint-Tropez. If you want a taste of local life without breaking the bank, this tour (Shared Tour – Wine tour from Saint Tropez) offers a perfect introduction.
While strolling through the vineyards and sampling quality wines, you’ll learn about the region’s wine-growing traditions—a real highlight for anyone interested in Provence’s terroir. For a more adventurous day, there’s the option of horseback riding through Grimaud’s vineyards, blending outdoor activity with wine tasting in a way that feels uniquely Provençal.
Quick Overview
This list features a variety of wine-related experiences in Saint Tropez, from shared vineyard tours with expert guides, to horse riding adventures ending with wine tasting, to private home tastings, and even half-day private van tours. Each offers a different way to explore the local wines and scenery, whether you prefer group settings, outdoor activities, or personalized experiences. Now, let’s look at each in more detail.
1. Shared Tour – Wine tour from Saint Tropez
This popular shared tour combines the beauty of the Gulf of Saint-Tropez with visits to two local vineyards in the heart of Côtes de Provence. The tour lasts about 3 hours and costs around $89, making it an excellent value for those wanting an authentic tasting experience without a hefty price tag. Your guide will lead you along scenic, vine-lined roads, sharing insights into rosé wine production and the region’s unique climate. The visit includes tasting 6 wines—a good selection for understanding regional differences—paired with a bit of local commentary.
What makes this tour stand out is its intimacy and focus on local expertise. With a 5-star rating from 14 reviews, it’s clear that participants appreciate the small-group atmosphere and knowledgeable guide who shares local secrets. The vineyards are in varied settings, including seaside, forest, and plains, offering a well-rounded picture of Provence’s wine-growing landscape.
Bottom line: This tour is ideal for travelers seeking a quick, affordable, yet informative introduction to Provençal rosés, especially those new to wine tasting or short on time. The relaxed pace and expert guidance mean you’ll leave with both a taste for the wines and a feel for the region.
2. Horse riding in the vineyards of Grimaud + wine tasting
For those who prefer a more active experience, the horse riding tour in Grimaud offers an unusual blend of outdoor adventure and wine tasting. Lasting about 1.5 hours and priced at roughly $86.82, this activity combines a beginner-friendly horseback ride through vineyards and the Maures forest with a visit to a small, family-owned winery. The tour starts in Grimaud, a charming village with a history of agriculture and wine production.
The ride itself is gentle enough for beginners, making it accessible even if you’ve never been on a horse before. During the ride, you’ll enjoy scenic views while learning about the region’s history and agricultural traditions. Afterward, the group heads to an authentic, family-run winery for a wine tasting session. The experience is praised for its relaxed, friendly atmosphere—like visiting a friend’s family estate—plus the chance to learn about traditional Provençal wine-making.
Guests often appreciate the authenticity and the chance to experience “the Gulf of Saint-Tropez in a way most visitors don’t.” One reviewer called it a “very enjoyable visit with Sonia,” noting that the team is very considerate of beginners.
Bottom line: If you want a mix of outdoor activity and wine tasting with a local touch, this tour offers a memorable, less touristy experience perfect for nature lovers and adventure-seekers alike.
3. Private wine tasting at home, Gulf of Saint-Tropez
For a personalized, intimate experience, the private wine tasting at your home is hard to beat. Priced at about $103.37 per person, this tour is perfect for those who prefer a relaxed environment, perhaps even as a special celebration. An expert, certified in wines of Provence, will come to your location with four carefully selected wines from the Gulf of Saint-Tropez, accompanied by cheeses or other requested foods.
This experience is ideal for wine enthusiasts who want a detailed, educational tasting led by a professional, without the constraints of a group setting. The expert shares insights into the region’s wine styles, terroir, and tasting techniques, adding depth to the experience. The focus on quality over quantity makes it an especially good value for those who want a concentrated, educational experience.
Although it’s a more niche option, it’s praised by those who want a private, tailored experience—and the convenience of enjoying Provençal wines in your own space.
Bottom line: This is best suited for couples, small groups, or those celebrating a special occasion who want a bespoke wine experience with expert guidance.
$103.37 per person
4. 1/2 day, private wine tour, van from Saint Tropez
At number four, this half-day private tour offers a flexible, customizable wine adventure. For around $150.10 per person, you get a tailor-made itinerary, visiting two wineries and tasting 6 to 8 wines over about three hours. This tour is perfect if you prefer a more personalized experience and want to explore specific estates or styles.
Your guide, Sonia, is highly praised for her warmth and expertise, helping you understand the nuances of rosé wines and local terroir. The tour is designed for small groups (2 to 8 people), with the price decreasing per person for larger groups. It offers the flexibility to choose wineries based on your preferences, making it suitable for wine aficionados wanting a deeper dive.
Reviews highlight the knowledgeable, friendly guidance and the quality of the wineries visited. The tour’s value lies in its personal touch and the chance to see authentic, family-run vineyards that aren’t on every tourist map.
Bottom line: This private option is perfect for travelers seeking a customized, in-depth wine experience with the comfort of a guided tour.
How to Choose
When deciding among these wine adventures, consider your priorities: budget, activity level, and preferred atmosphere. The shared vineyard tour offers great value for newcomers or those short on time. For a more active day, the horse riding and wine tasting combines outdoor fun with local charm. If privacy and a tailored experience matter, the private home tasting or the half-day private tour are excellent choices.
Think about your fitness level, how much structure you prefer, and whether you want a group or private experience. Booking early is advisable, especially in peak season, since popular tours fill quickly.
Final Thoughts
St Tropez offers a surprising array of wine-related experiences, from quick group tours to personalized tastings and outdoor adventures. For a relaxed introduction, the shared vineyard tour hits the spot, while more dedicated wine enthusiasts may prefer the private, customizable tours. Outdoor lovers will appreciate the horse riding combined with wine tasting, blending activity with local culture.
Whatever your preference, booking early ensures you won’t miss out on these authentic, enjoyable ways to experience Provence’s wine scene. Cheers to your trip—may your glass be ever full!