Traverse City is quickly earning a reputation as Michigan’s craft beer and winery capital, thanks to its thriving local scene and scenic vineyards. What makes it truly special are the small-batch breweries and top-rated wineries that you can visit without the crowds of larger tourist hubs. Whether you’re a dedicated beer aficionado or a curious newcomer, these tours offer a chance to taste fresh local drinks in authentic settings. We especially like the private Traverse City brewery or winery tour for its flexibility and personalized experience, and the VIP brewery and distillery tour for those seeking a more upscale, intimate vibe in a luxury SUV.
If you’re wondering how to choose the right experience, consider whether you want a fully customized private day, a more lively small-group outing, or a VIP treatment with insider access. Each of these options offers something unique, from dedicated guides to exclusive brewery visits. All three tours provide a chance to sample exceptional drinks and learn about the local craft scene, making any one of them a fine choice for your trip.
1. Private Traverse City Winery or Brewery Tour
At number one, we highlight the Private Traverse City Winery or Brewery Tour, offering the ultimate in flexibility and customization. This half-day experience allows you to pick your start time, meet in the city center, and leave the driving to your private guide. You’ll visit up to four top-rated wineries or breweries, with the itinerary tailored specifically to your interests. Whether you prefer sampling award-winning wines from Old Mission or exploring innovative breweries like Black Star Farms, this tour adapts to your tastes.
What sets this tour apart is its completely personalized approach. You can choose from a list of more than a dozen winery and brewery options, including favorites like Brys Estate, Chateau Chantal, and Green Bird Cellars. The guide handles all the logistics and navigation, so you can relax, chat, and focus on the tasting experience. The four-hour duration is perfect for a laid-back yet comprehensive taste of Traverse City’s drink scene. Plus, reviews rave about the attentive guides and the flexibility that makes this tour ideal for celebrations or just a fun day out with friends.
Bottom Line: If you want a private, tailored experience that hits your specific spots and leaves the logistics to someone else, this tour is hard to beat.
2. NON BUS VIP Traverse City Brewery And Distillery Tour
Next up, the NON BUS VIP Traverse City Brewery And Distillery Tour offers a stylish, small-group adventure in a luxurious setting. Priced at just $68 per person, it’s a surprisingly affordable way to enjoy some of the best breweries and distilleries in town without the noise and chaos of larger tour buses. Instead of loud party buses, you’ll ride in a luxury SUV with guides who are true beer and distillery experts.
The tour features four stops, including Silver Spruce Brewing, famous for its innovative lagers and stellar IPAs, and Earthen Ales, known for its small-batch experiments and creative brews. The itinerary includes time for sampling, browsing, and even buying bottles or growlers to take home. This tour also offers the option to bring your own food, making it a flexible, relaxed experience. The reviewers mention Tracey’s excellent knowledge and friendly manner as a highlight, and the smaller group size means more personal attention and meaningful tastings.
Bottom Line: This VIP tour is perfect for small groups who want a high-end, flexible experience with insider knowledge, without the hustle of larger buses.
3. NON BUS Traverse City VIP Brewery Distillery Wine Tour
Finally, the NON BUS Traverse City VIP Brewery, Distillery, & Wine Tour combines a luxury vehicle, expert guides, and a curated selection of four stops. Priced at $199 per person and lasting around 4.5 hours, it’s an excellent choice for those who want a more comprehensive tasting experience with a touch of luxury.
The tour kicks off with a professional guide in a luxury SUV, who will take you to some of Traverse City’s most notable breweries, distilleries, and wineries. Whether sampling local craft beers at Silver Spruce, enjoying distillery tastings, or exploring boutique wineries, this semi-private tour emphasizes quality and personalized service. The guides share expert recommendations, making it a good fit for connoisseurs or anyone eager to expand their knowledge about the region’s drinks.
The reviews note the relaxed pace and flexibility of the tour, along with the chance to receive personalized suggestions from guides who are real drink enthusiasts. It’s best suited for those who want a luxury experience and are comfortable in a smaller, more intimate group.
Bottom Line: For travelers seeking a semi-private, upscale experience with flexible scheduling, this tour offers the perfect blend of style and substance.
$199 per person
How to Choose the Right Tour
When deciding between these options, think about your budget, how much time you want to spend, and whether you prefer a private or small-group experience. The Private Traverse City Winery or Brewery Tour is ideal for those wanting a fully customized day with ease. If you prefer a stylish, small-group outing with expert guides, the VIP Brewery and Distillery Tour offers excellent value. For those looking for a luxury, semi-private experience with an emphasis on quality and personal guidance, the VIP Brewery, Distillery, & Wine Tour is a strong pick.
Consider your interests—wine, beer, or spirits—and whether you want a relaxed, flexible schedule or a more structured, curated experience. Booking early is wise, especially in peak season, since these tours are popular and limited in size.
Final Thoughts
Traverse City offers a rich mix of craft breweries, wineries, and distilleries that are worth exploring. Whether you want a private, tailored day or a VIP experience with expert guides, there’s a tour to match your style. If you’re traveling with friends or celebrating a special occasion, these options provide a memorable way to enjoy the local drink scene.
For most travelers, the Private Traverse City Winery or Brewery Tour delivers a balanced mix of flexibility, comfort, and personal attention. If you prefer a sleek, upscale ride with a focus on quality, the VIP Tours won’t disappoint. Whatever you choose, book early, and enjoy your taste of Traverse City’s vibrant craft scene.