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The 15 Best Shopping & Market Tours in Nice
Nice isn’t just about sun-drenched beaches and scenic Promenade des Anglais; it’s also a fantastic starting point for exploring some incredible shopping adventures. Whether you’re after fresh produce at bustling markets, designer boutiques, or unique artisan shops, this city offers a range of experiences to suit all tastes and budgets. We particularly love the Italian Market Shopping Small Group Day Tour from Nice, which combines a scenic drive with authentic Italian markets—a true feast for the senses. Plus, the Food & Wine Lovers Tour of Nice offers a delicious tasting tour that captures the essence of local flavors.
If your idea of shopping means luxury brands, the private shopping tour in St Paul de Vence will take you to high-end boutiques and a picturesque village. Alternatively, if a half-day exploring the French and Italian Rivieras sounds appealing, there’s a full-day tour that hits all the hotspots including Cannes and Antibes. Whatever your style, this list will help you find the best shopping and market experiences in and around Nice.
1. Italian Market Shopping Small Group Day Tour from Nice
At number 1, this small-group tour offers a perfect mix of coastal scenery, cultural exploration, and authentic shopping. Spend approximately 8 hours crossing the border into Italy, visiting markets in Bordighera, Sanremo, and the charming village of Dolceacqua. Your guide handles the logistics, so you can focus on browsing stalls filled with local cheeses, leather goods, and fresh produce. The tour is limited to only eight people, which means personalized attention and a relaxed pace. Reviewers love how charming Nora is, sharing fascinating tidbits about the Italian Riviera, making the experience feel like a day out with friends. Plus, the scenic drive along the coast adds to the allure. This tour is ideal for those craving an immersive experience with plenty of shopping and photo stops — and the chance to check another country off your list.
Bottom Line: This tour offers an authentic taste of Italy with personalized service, making it a top choice for lovers of markets and scenic drives.
2. Food & Wine Lovers Tour of Nice Local Markets and Best Shops
For around $97, the Food & Wine Lovers Tour offers a tasty journey through Nice’s culinary scene. This 4-hour tour highlights local markets like the famous Cours Saleya and includes tastings of regional wines, cheeses, pastries, and charcuterie. Led by a guide who clearly shares your enthusiasm for good food, you’ll stroll through the oldest district, discovering artisan shops and hidden corners. Guests repeatedly praise the guide’s passion and knowledge, with one saying, “A perfect blend of history, culture, and delicious bites.” It’s well-suited for travelers who want to sample local flavors without spending hours shopping, and the small-group format ensures a relaxed, intimate setting.
Bottom Line: A delightful way to indulge in Nice’s culinary delights while exploring its charming streets on a manageable, small-group walk.
3. Wine Tasting, Provencal Market, Cannes and St Paul de Vence
At number 3, this full-day tour blends picturesque coastlines, boutique wineries, and historic villages. Starting with a visit to Cannes, you’ll see the luxury boutiques and walk along La Croisette, before heading to the medieval hilltop village of Saint-Paul-de-Vence—beloved by artists and photographers alike. The tour includes a wine tasting in the countryside, with knowledgeable guides explaining the region’s winemaking traditions. Guests love how the tour combines beautiful scenery with cultural insight, and reviewers mention that the guide “kept the day lively and informative.” This experience is great for those who appreciate a mix of sightseeing, shopping, and tasting regional wines.
Bottom Line: An elegant day out for lovers of art, wine, and scenic coastal towns, with insightful commentary and manageable group size.
4. Italian Coast & Market: Full-Day Small Group Trip
Number 4 on our list is the full-day trip to the Italian coast, combining San Remo’s lively market with a visit to Dolceacqua. The 7 to 7.5-hour tour offers a taste of both French and Italian culture, with stops that include local markets, medieval towns, and scenic coastlines. Guests appreciate the small group size for its personalized feel and the chance to explore markets full of cheese, olives, and handmade goods. One reviewer notes, “The towns are fantastic, especially San Remo’s market, though Dolceacqua was a little quieter than expected.” It’s perfect for travelers who want a comprehensive, relaxed day with plenty of shopping and photo opportunities.
Bottom Line: A balanced, well-organized tour ideal for those wanting to soak up both coastal scenery and authentic markets.
5. Italian Market and Dolceacqua full-day from Nice small-group Tour
Number 5 features a full-day, small-group tour that dives into Italy’s vibrant markets and charming towns. It includes visits to Ventimiglia or San Remo depending on the day, with plenty of time for shopping for Italian cheeses, leather goods, and fresh produce. The highlight is wandering the medieval streets of Dolceacqua, known for its iconic bridge painted by Monet. Guests rave about the personalized experience, with one reviewer calling it “a perfect day with a knowledgeable guide who made everything fun.” It’s best suited for travelers eager to explore both markets and historic villages at a gentle pace.
Bottom Line: An excellent option for shoppers and culture-seekers wanting a tailored, intimate experience crossing Italy and France.
6. Private tour French Riviera Shopping & Lunch in St Paul de Vence
Number 6 is the private shopping and sightseeing tour, perfect for those seeking exclusivity. For around $856, you get a dedicated driver and bespoke itinerary covering Polygone Riviera shopping center, Le Vieux Saint-Paul, and Cannes’ luxury boutiques. The highlight here is the personalized experience, including a leisurely lunch in Saint Paul de Vence, a village famed for its art galleries and medieval charm. Guests appreciate the flexibility and comfort of a private vehicle. The tour’s downside is the higher cost, but it’s well worth it for those wanting a tailored day with no rushing.
Bottom Line: An ideal choice for travelers who prefer privacy, luxury, and complete control over their day’s activities.
7. French Riviera, Wine tasting, Provencal market and Countryside
Number 7 offers a full-day tour that combines sightseeing with wine tasting in the scenic Provençal countryside. Starting in Antibes, it includes a market visit, a walk along Cap d’Antibes, and exploration of Cannes. The highlight is a wine tasting experience, although some reviews mention the wines can be underwhelming. Still, the tour provides a rich mix of coastal and rural scenery, making it appealing for those wanting to see beyond the city. Reviewers note guides are friendly and knowledgeable, with one stating, “The scenery was beautiful, and the guide made the day enjoyable.” It’s perfect for travelers who want a full day of diverse experiences.
Bottom Line: A good choice for those seeking a mix of coast, countryside, and wine, though wine tasting quality varies.
8. Nice: Italian Market, Eze, and Turbie Tour
Number 8 is a longer day trip that emphasizes Eze’s perfumery, Monaco views, and the Italian Market. Starting early, it combines cultural visits with shopping and scenic outlooks. Guests love the small group size, which makes exploring more intimate, and the guide’s commentary on local history. Notable highlights include the medieval village of Eze and the panoramic views over Monaco from La Turbie. The tour lasts about 10 hours, making it suited for those eager to see multiple highlights in one day.
Bottom Line: Perfect for travelers wanting an in-depth look at the coast’s cultural and scenic gems with some shopping thrown in.
9. From Nice: Full-Day Italian Market, Menton, & La Turbie Tour
Number 9 offers a full-day exploration of Italy and France’s highlights. It includes free time in Menton, known as the “Pearl of France”, and visits to Sanremo or Ventimiglia markets. The tour balances sightseeing, shopping, and scenic views, with a focus on local markets and the coastal panorama of La Turbie. Reviewers appreciate the guided commentary and the ability to enjoy the markets at a relaxed pace. It’s ideal for those wanting to combine shopping with sightseeing in a comfortable, small-group setting.
Bottom Line: A well-rounded day suited for those who want to experience local markets and coastal views with minimal hassle.
10. Italian Market, Menton, Turbie – Shared & Guided Tour from Nice
Number 10 is a shared day trip that covers San Remo’s market, Menton’s old town, and La Turbie’s panorama. It’s praised for Smile’s friendly, informative approach and the flexibility to explore at your own pace. The tour includes hotel pickup and various scenic stops, making it a practical, well-organized option for travelers who want a full day of sightseeing, shopping, and picture-taking without the expense of a private tour.
Bottom Line: An economical, flexible trip perfect for travelers who prefer group adventures with personalized touches.
11. Italian City, its Market and Menton Private Full Day Tour
Number 11 is a private full-day tour with a focus on Monaco attractions and Italian markets, including Ventimiglia and Sanremo. It offers the ultimate flexibility to customize your day, whether you want to visit the Casino in Monte Carlo or just soak in the views. Guests love the personalized attention and the chance to explore at their own pace. With a private vehicle, this is ideal for couples or small groups wanting a bespoke experience.
Bottom Line: For those who want tailored attention and the freedom to choose their stops, this private tour delivers.
$857.37 per group (up to 8)
12. From Nice Italian Market San Remo, Menton & La Turbie
Number 12’s full-day tour is perfect for travelers eager to see San Remo’s market, explore Menton’s charm, and enjoy the view from La Turbie. It’s praised for professional guides and a comfortable pace. The combination of Italian and French Riviera highlights makes this a balanced day, especially suitable for those interested in both shopping and scenic views.
Bottom Line: A well-organized, comprehensive day that balances shopping, sightseeing, and relaxing scenery.
13. Italian Market and Menton
Number 13 emphasizes a luxury-focused experience, with visits to San Remo’s market and Menton’s gardens. Although some reviewers found San Remo less impressive, they loved Menton’s beauty. The tour is best suited for travelers wanting a more upscale experience, with private transport and flexible timing.
Bottom Line: Ideal for those seeking a luxurious day with focus on elegant surroundings and high-quality shopping.
14. Nice: Shopping & Aperitivo at CAP3000
Number 14 offers a more relaxed, shopping-focused afternoon at CAP3000. Spend a few hours browsing 300 brands in France’s largest shopping center, then unwind with a sea-view Aperitivo on the terrace, featuring Aperol Spritz and antipasti. It’s a simple, straightforward experience, perfect for those who want to combine shopping with a bit of leisure.
Bottom Line: A convenient, low-key option for shopping enthusiasts who want to relax with a cocktail after browsing.
$98
15. Italian Market San Remo, Menton & La Turbie
Number 15 is a budget-friendly, full-day experience, though reviews are mixed. It covers San Remo’s market and Menton’s old town, with the added bonus of a photo stop at La Turbie. Limited reviews suggest it’s less polished than others but still offers a taste of the coast’s highlights.
Bottom Line: A decent value option for travelers looking for a full day of sightseeing on a budget.
How to Choose the Best Shopping & Market Tour in Nice
When selecting your perfect shopping or market tour, consider your budget, interests, and time constraints. For example, if you’re after a luxury experience, the private shopping in St Paul de Vence might be your best bet. For culinary explorers, the Food & Wine Lovers Tour combines tastings with market strolls.
Market lovers will enjoy the Italian small-group day trip or the full-day Italian market experience. If your schedule is tight, the half-day tours provide a taste without taking up the whole day.
Booking early is always wise, especially during peak summer months, as these tours tend to fill up quickly. Consider your preferences for group size—smaller groups often provide a more relaxed, personalized experience.
Final Thoughts
Nice offers a broad spectrum of shopping and market adventures, from scenic border crossings into Italy to exclusive private shopping trips. If you’re looking for a cultural shopping experience with authentic markets, the Italian small-group day trip is a standout. For those wanting to indulge in local gastronomy and wines, the Food & Wine Tour can satisfy your appetite. And if luxury shopping and bespoke experiences appeal to you, the private St Paul de Vence tour offers just that.
Whatever your style, booking early ensures you won’t miss out on these top-rated options. Use this list as your guide to making the most of your shopping adventures in Nice—and enjoy every moment of your retail therapy along the Côte d’Azur!