Reykjavik may be small, but it’s surprisingly rich in shopping and tasting experiences that showcase Iceland’s unique flavors and crafts. Whether you want to savor traditional foods, browse Icelandic wool and jewelry, or hunt for the perfect souvenir, the city offers several well-curated tours that make exploring both easy and enjoyable. Our favorites include a lively weekend food tour with a visit to the Reykjavik Flea Market, a private shopping and sightseeing walk tailored to your interests, and an authentic Icelandic food experience that combines market visits with local delicacies. These tours give travelers a chance to taste, see, and buy their way through Reykjavik with knowledgeable guides and flexible options. If you’re curious about Icelandic culture, craftsmanship, or culinary delights, these tours are worth considering—and they each have something different to offer.
Quick Overview
Our list begins with a Weekend Reykjavik Food Tour with a stop at the Reykjavik Flea Market—a lively, small-group experience perfect for food lovers. Next is a Private Reykjavik Shopping & Sightseeing Walking Tour, ideal for those who want a tailored shopping and sightseeing experience on foot. Finally, the Authentic Reykjavik Food Tour with Flea Market Delights centers on genuine Icelandic foods and visits to local markets. Each offers a unique perspective, so whether you’re after culinary bites, shopping therapy, or a mix of both, you’ll find something to suit your style.
1. Weekend Reykjavik Food Tour with a stop at the Reykjavik Flea Market
At number 1 on our list, this intimate group food tour combines tasting Icelandic classics with a visit to the Reykjavik Flea Market. For just over $136 per person, you get a 3-hour look into Reykjavik’s culinary scene, exploring both local eateries and markets. The tour kicks off at Ingolfur Square, where your guide leads you through several stops including the old harbor, where you sample Icelandic shellfish soup—fresh, flavorful, and a true local favorite. The highlight is a stroll through the Reykjavik Flea Market’s small food stalls inside Kolaportið, open only on weekends, offering traditional Icelandic foods. Here, you taste everything from fermented fish to homemade bread, enjoying Iceland’s flavors.
A must-visit is the Bæjarins Beztu Pylsur hot dog stand, serving the iconic lamb hot dog since 1937. All tastings are included, so you can enjoy the experience without worrying about extra costs. The guide shares stories about Icelandic food and culture, making this more than just a tasting—it’s a mini food history lesson. Reviewers love the small group size for the personal attention and the friendly, knowledgeable guides who share fun facts along the way. This tour is perfect for foodies wanting a relaxed, authentic taste of Reykjavik’s best bites.
Bottom Line: If you want a friendly, comprehensive introduction to Icelandic cuisine with a visit to the lively Flea Market, this tour offers great value and memorable flavors.
2. Private Reykjavik Shopping & Sightseeing Walking Tour
Number 2 is a customizable private shopping and sightseeing tour that lasts about 3 hours. For around $160 per person, it’s a flexible way to explore Reykjavik on foot, focusing on your personal interests. This tour covers famous sights like the Hallgrimskirkja, the city’s iconic church, which provides a striking backdrop for your walk. You can also visit Penninn Eymundsson, Iceland’s largest bookstore, or stroll along Skolavordustigur—referred to as the “rainbow road”—where many boutique shops line the colorful street.
The highlight is the ability to tailor the experience—whether you’re after Icelandic wool sweaters, jewelry, art, or local food shops. The guide can suggest hidden gems or popular spots, and the scheduled stops can include a glass of wine, beer, or coffee to relax and chat. This tour is especially suited for travelers who want flexibility, personalized service, and the chance to pick up authentic Icelandic souvenirs while enjoying Reykjavik’s lively streets.
Reviewers appreciate the bespoke approach, mentioning how the guide’s knowledge made the shopping worthwhile and how they appreciated the opportunity to explore at their own pace. This tour is best for those who want a relaxed, private experience with plenty of time to browse and customize.
Bottom Line: Perfect for shoppers eager to combine sightseeing and purchasing in a personalized, flexible manner—especially if you want to avoid cookie-cutter tours.
3. Authentic Reykjavik Food Tour with Flea Market Delights
At number 3, this authentic Icelandic food tour centers on local flavors and the Reykjavik Flea Market. Priced at around $135 per person, it lasts 3 hours and offers a genuine taste of Iceland’s culinary traditions. This tour is run by guides trained from a tour guide school, ensuring a professional and informative experience. It focuses on eating authentic Icelandic foods, visiting market stalls, and tasting specialties you might not find in tourist restaurants.
What makes this tour stand out is its emphasis on weekend market visits, which means you get to sample seasonal or special foods, such as traditional fish and fermented snacks. The tour’s intimate setting allows for detailed stories about Icelandic food customs, and the visits to the flea market add a fun, local shopping element. Reviewers note the guides’ knowledge and friendliness, highlighting how the tour offers a true taste of Iceland beyond the usual.
This experience is best suited for those wanting a deep dive into Icelandic cuisine, with a focus on authenticity and local markets. It’s especially ideal if you’re interested in foods that tell stories about Iceland’s cultural identity.
Bottom Line: If authentic local foods and market visits are your priority, this tour offers a flavorful, educational experience.
$135 per person
How to Choose
When deciding between these tours, consider your interests and schedule. If you’re a food lover wanting a lively, social experience, the Weekend Reykjavik Food Tour with Flea Market offers a perfect mix of bites and market exploration. For a more tailored, private experience, the Private Shopping & Sightseeing Tour is ideal—especially if you want to pick specific shops or sights. If authentic Icelandic cuisine and market visits appeal most, then the Authentic Reykjavik Food Tour will satisfy that craving for local flavors.
Think about your budget, how much walking you’re comfortable with, and whether you prefer a guided group or a private experience. Booking early is recommended, especially in peak seasons, to ensure availability.
Reykjavik offers a diverse range of shopping and food tours that cater to different tastes. For a casual, friendly introduction to Icelandic cuisine, the Weekend Food Tour is top-notch. If you want a personalized shopping experience that mixes culture and retail therapy, look at the Private Shopping & Sightseeing. And for those eager to taste true Icelandic flavors, the Authentic Food Tour provides a deep dive into local foods and markets.
No matter your choice, these tours add a flavorful, cultural dimension to your Reykjavik visit. Booking early and choosing a tour that matches your interests will ensure a memorable experience—so go ahead and reserve your spot in advance!