Enjoy Foods and Drink! Walking Downtown of Sapporo with Ken-san is a delightful way to get a genuine taste of Japan’s northern capital. For just $85.20 per person, you’ll spend around two hours wandering through the lively streets, local markets, and scenic riverfront with a knowledgeable guide, Ken. This small-group experience offers a mix of sightseeing, cultural insights, and plenty of opportunities to sample Sapporo’s authentic cuisine—especially its famous beer.
What makes this tour stand out? First, you get to see some of Sapporo’s most cherished local spots, like Nijo Fish Market and Odori Park, away from busy tourist crowds. Second, the highlight for many is the visit to a local Izakaya, where you’ll enjoy delicious grilled seafood, local light meals, and Sapporo Beer in an unpretentious, friendly setting. However, keep in mind that the tour is weather-dependent—if it rains or snows, it gets canceled, which might be a consideration if your trip to Sapporo is scheduled during winter months.
This experience suits travelers who love authentic, laid-back explorations combined with good food and drink. Whether you’re a first-timer in Sapporo or someone wanting to see the city through a local’s eyes, this tour provides a friendly, immersive way to understand the city’s vibe and flavors.
Key Points

- Authentic Local Experience: Walk through Sapporo’s historic market, riverside, and shopping streets, avoiding typical tourist traps.
- Culinary Delights: Sample fresh seafood, local light meals, and Sapporo Beer in a genuine setting.
- Compact Duration: At about two hours, it’s a manageable introduction to Sapporo’s core neighborhoods.
- Knowledgeable Guide: Ken’s personable approach and city insights enrich the walk, adding context that guides in guidebooks often miss.
- Weather-Dependent: The tour is canceled if it rains or snows, so check the forecast and come prepared.
- Limited Group Size: With only up to six travelers, you’ll enjoy personalized attention and a relaxed pace.
A Walk Through Sapporo’s Heart: A Detailed Review

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Introduction to the Tour
This tour, led by Ken, is designed for those eager to see Sapporo beyond its well-trodden sights. Starting in the central area near EZO Run, your journey begins with a walk past historic food markets, along scenic riverfronts, and through lively shopping streets. For a modest price, you gain a two-hour window into local life, with a good balance of sightseeing, cultural storytelling, and the chance to indulge in some of Hokkaido’s best eats and drinks.
One of the first things you’ll notice is how accessible and relaxed Ken’s style is. His friendly, informal manner creates a welcoming atmosphere that’s perfect for solo travelers, couples, or small groups.
Exploring Nijo Fish Market
The tour kicks off at Nijo Fish Market, a bustling hub of fresh seafood that’s been around for over 100 years. We loved the chance to see the authentic side of Sapporo’s food scene—locals and travelers alike browse stalls filled with crabs, salmon eggs, sea urchin, and a variety of fish. It’s a lively place where you can imagine early mornings filled with the sounds of vendors calling out their catch.
According to reviews, many appreciated that this market offers a true taste of Hokkaido’s seafood bounty, with some describing it as a “showcase of Hokkaido seafood.” The market is open from early morning until around 6 pm, so fitting in a quick visit during a tour makes sense. You’ll also find small restaurants and drinking spots among the shops, perfect for a quick snack or drink if you want to linger.
The Riverside Charm of Sosei River Park
Next, we walk along Sosei River, a surprisingly peaceful stretch that offers a contrast to the busy market. The park, created by linking underpasses to form a continuous riverside space, was once a lively hub with street vendors, a circus, and markets. Today, it’s a tranquil spot where you can enjoy the changing seasons—something appreciated by those who love a little nature in their city stroll.
This part of the tour highlights how urban spaces can evolve, and Ken shares stories about the river’s past, enriching the experience. It’s a quiet, scenic stretch that provides visual relief and a chance to enjoy local life away from the tourist crowds.
The Iconic Sapporo TV Tower
A quick stop at the Sapporo TV Tower gives a great photo opportunity. Standing 147 meters tall, the tower has been a fixture since 1957, with its digital clocks visible from afar. While the observation deck isn’t included in this tour, the tower itself is a recognizable symbol of the city, and you’ll love the views from the base, especially if the weather is clear.
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Relaxing in Odori Park
From the tower, we stroll into Odori Park, the city’s green lung stretching 1.5 km. Its history as a firebreak turned park makes it a meaningful spot for Sapporo residents—and a perfect place for a moment of calm amid city life. You’ll get a sense of why Sapporo hosts major festivals here, like the YOSAKOI Soran Festival and the Snow Festival.
The park’s central location means it’s often buzzing with activity, vendors, and performers, making it lively and colorful. Many reviews highlight the park as a key highlight, praising its role as a hub for both locals and visitors.
Shopping at Tanukikoji Street
Next, we wander into Tanukikoji Shopping Street, a covered arcade that dates back to 1869. The old-world charm combined with modern shops means you can browse everything from souvenirs to used clothing, all sheltered from the elements. With over 200 shops along nearly a kilometer of covered walkway, it’s a treasure trove for window shoppers.
Travelers have appreciated the variety here, with some noting that it’s a place where “stores and restaurants began spontaneously,” giving it an authentic, unpretentious feel. It’s also a good spot to pick up locally made goods or enjoy a quick snack.
The Vibrant Susukino District
The tour culminates in Susukino, Sapporo’s nightlife and entertainment district. Known for its lively atmosphere, Susukino is where you’ll experience the city’s famous gourmet culture. Ken takes you here to enjoy some local food and Sapporo Beer, highlighting the district’s status as a local favorite for drinking and socializing.
During the warmer months, the area hosts dance festivals, while in winter, the famous Ice Festival attracts crowds. Several reviews mention how Ken’s guidance in Susukino made it easy to find authentic local venues, and many found their beers and grilled seafood to be a highlight.
The Food & Drink Experience
One of the biggest draws of this tour is the chance to enjoy local Hokkaido cuisine in an authentic setting. The Izakaya, or Japanese-style pub, is a highlight, where you can taste delicious grilled seafood and sip on Sapporo Beer—a must for any visitor to Japan’s northern island.
Many reviewers specifically mention how Ken’s local knowledge helped them find places they wouldn’t have discovered on their own, with some noting that they left “very full” and delighted by the quality and atmosphere. This informal dining experience offers a real taste of local life, far from crowded tourist restaurants.
Practical Considerations
The tour is quite relaxed, with comfortable shoes recommended due to the walking involved, and it’s suitable for most travelers. However, it’s weather-dependent; if it’s rainy or snowy, the tour will be canceled with a full refund, so check the forecast ahead. You’ll also want to come hungry, as the stops are designed to showcase the best local flavors.
Who Would Love This Tour?

This experience is ideal for curious travelers who want to see Sapporo through a local lens and enjoy its culinary offerings. It’s perfect for those who appreciate a small-group setting, personalized guides, and a mix of sightseeing and tasting. If you’re looking for a quick, authentic overview of the city that includes both iconic sights and hidden gems, this tour hits the right notes.
It’s less suited for those expecting a formal sightseeing tour with transportation or those traveling during poor weather, as it’s primarily a walking experience. If you’re eager to explore Sapporo’s food scene and enjoy a relaxed introduction to the city’s neighborhoods, you’ll find this tour well worth the time and money.
FAQs

Is this tour suitable for people with allergies or dietary restrictions?
Yes, just let Ken know beforehand, and he can accommodate your needs as best as possible.
How long does the tour last?
Approximately two hours, which makes it easy to fit into a busy sightseeing day.
What is included in the price?
You’ll get a guided walk through key areas of Sapporo, plus Sapporo Beer and a local light meal at the izakaya.
Are transportation or admission fees included?
No, transportation isn’t provided, and most sights like the TV Tower and parks are free to visit.
What should I wear?
Comfortable walking shoes are recommended, as you’ll be exploring on foot. Check the weather forecast, especially in winter.
Can I book this experience if I’m traveling alone?
Yes, the tour has a maximum of six travelers, making it suitable for solo travelers wanting a small-group experience.
What happens if it rains?
The tour is canceled with a full refund if the weather is poor, so it’s wise to check the forecast.
Where does the tour start and end?
It begins near EZO Run and finishes in the Susukino area, close to subway stations for easy access.
Is this tour family-friendly?
Absolutely, as long as participants are comfortable walking and have an appetite for local food.
Final Thoughts

This walking tour of Sapporo offers more than just sightseeing; it provides a taste of local life, culture, and cuisine. Led by Ken, who balances friendliness with knowledge, you’ll enjoy discovering hidden gems like the fish market and riverside park, all while sampling some of the best Sapporo has to offer. It’s a great choice for travelers who value authentic experiences, want to avoid tourist traps, and appreciate good food and drinks in a relaxed setting.
While weather can be a factor, when conditions cooperate, this tour truly captures the essence of Sapporo—its history, its flavors, and its welcoming atmosphere. Whether you’re in Sapporo for a short visit or want a meaningful introduction to the city, this experience deserves a spot on your itinerary.
Imagine wandering through lively markets, relaxing by a scenic river, and ending your walk with a cold Sapporo Beer in a local izakaya—this tour makes that happen, with a personable guide who makes sure you enjoy every moment.
More Walking Tours in Sapporo
More Tour Reviews in Sapporo
- Hokkaido Noboribetsu Lake Toya, Otaru Panoramic Tour From Sapporo
- Sake Lovers Private Tour Visit Liquor Store and Izakaya
- Sapporo Mt. Moiwa & Asahiyama Memorial Park Night View Trip
- Sapporo Private Sightseeing Tour in Onsen with Special Package
- Shikisai-no-Oka and Furano Tour with buffet lunch from Sapporo
- Calligraph Name in Japanese and Dress in Kimono
More Sapporo experiences we've covered
- Hokkaido Noboribetsu Lake Toya, Otaru Panoramic Tour From Sapporo
- Sake Lovers Private Tour Visit Liquor Store and Izakaya
- Sapporo Mt. Moiwa & Asahiyama Memorial Park Night View Trip
- Sapporo Private Sightseeing Tour in Onsen with Special Package
- Shikisai-no-Oka and Furano Tour with buffet lunch from Sapporo
- Calligraph Name in Japanese and Dress in Kimono
- 1 Day Ski Tour Package from Sapporo Station
- SkyExpress: Autumn Sounkyo Customised Private Day Tour (Up to 8 Passengers)
- Private Departure Transfer : Sapporo City to New Chitose Airport
- Sapporo Guided Walking Lunch Tour in Nijo Market and Sosei East
- A Japanese food experience plan in Sapporo where you can enjoy tempura and 3 types of Hokkaido-only sake along with a soba making experience!
- Horseback-Riding in a Country Side in Sapporo – Private Transfer is Included
