Fira, the lively capital of Santorini, is a fantastic hub for tours—not just because of its dramatic cliffside views but for the sheer variety of experiences that can turn a trip into a memorable adventure. Whether you’re drawn to private guided tours with insights into the island’s architecture and history, or prefer sailing excursions that let you swim in volcanic hot springs, Fira has options for everyone. We particularly like the private car tours like Santorini: Private Customizable Car Tour with a Local Guide for its flexibility and personalized touch, and the catamaran cruises such as Santorini: Catamaran Caldera Cruise with Meal and Drinks for their relaxed, scenic approach to exploring the island’s volcanic edges.
Fira’s strategic location makes it a perfect starting point for a wide range of tours—from land-based explorations to boat trips that showcase Santorini’s volcanic landscape and azure waters. With options that include private guides, group cruises, and half-day adventures, there’s something to match any interest and schedule.
Quick Overview
Our list of the best tours in Fira covers a broad spectrum—private guided excursions, boat cruises, minibus sightseeing tours, and luxury yacht trips. Many of these experiences are highly rated (some above 4.9/5), offering a good balance of value and memorable moments. Whether you’re looking for a full-day island tour with sunset views, a private customizable experience, or a relaxing catamaran cruise with meals and drinks, you’ll find options that fit different budgets and tastes. Check out the full lineup below for your perfect match.
1. Santorini: Private Customizable Car Tour with a Local Guide
This private tour lets you see Santorini on your terms—exploring from a comfortable SUV or minivan with a knowledgeable local guide. It’s perfect for travelers who want a tailored experience, whether that’s visiting the iconic Oia Village, exploring the Akrotiri excavation site, or relaxing at one of the volcanic beaches. The flexibility to choose your stops and the personalized attention make it stand out. Many reviewers rave about their guide, Billy, who was “super nice, accommodating, and knowledgeable,” according to a 5/5 review.
What makes this tour unique is its ability to adapt to your interests while covering significant sights like Profitis Ilias mountain or enjoying a beachside lunch. At 5 hours, it’s a rundown that suits travelers wanting a private, relaxing, and informative day. The cost ($169 per person) reflects the intimate experience and expert guidance. Perfect for families or couples seeking a customized adventure.
Bottom Line: A top choice if you want the flexibility, personalized service, and a deep dive into Santorini’s highlights, all in comfort.
2. Santorini: Catamaran Caldera Cruise with Meal and Drinks
For around $68, this 5-hour boat cruise offers an engaging way to see Santorini’s volcanic caldera from the water. You’ll sail past Mesa Pigadia, White Beach, and Red Beach, with plenty of opportunities to snorkel and swim in the hot springs heated by the volcano. The boat includes a BBQ meal and unlimited drinks, making it great for those who want a relaxed, all-inclusive experience.
Guests consistently praise the friendly crew, the intimate size of the boat (less crowded than larger ships), and the stunning scenery. A common highlight is the chance to feel the energy of the volcano while soaking in the thermal hot springs. The reviews mention guests celebrating honeymoons or just enjoying a laid-back day with great food and views.
Bottom Line: Excellent value for a scenic, relaxing day on the water with good food, drinks, and stunning volcanic vistas.
3. From Fira: Santorini Highlights Minibus Tour with Oia Sunset
At 10 hours and priced at $56, this full-day minibus tour is ideal for travelers who want to see as much as possible without stress. It hits key spots like Megalochori village, Perissa Beach, and Firostefani, with plenty of time for swimming, shopping, and photo stops. The tour culminates with the famous sunset in Oia, where the sky explodes in color.
Reviewers love the efficient itinerary, with one mentioning it as “the best experience” they’ve had in Santorini. The small-group size and knowledgeable guide make it feel personal. This tour balances sightseeing with leisure, perfect for those with a tight schedule but big curiosity.
Bottom Line: A comprehensive, budget-friendly way to see the island with a focus on sunset views and local charm.
4. Santorini: Private Guided Sightseeing Day Tour
This private tour offers 5 to 6 hours of focused exploration, ideal for travelers who want to learn about the island from a local in comfort. It covers highlights like the Monastery of Prophet Elias, volcanic beaches, and scenic villages, with the flexibility to tailor the experience.
Reviews emphasize the personalized service, with visitors highlighting their guide’s friendliness and deep knowledge. The tour includes sweeping views and stops at major sites, making it suitable for those wanting an in-depth yet flexible day. The cost is competitive considering the private nature, making it a good pick for couples or small groups.
Bottom Line: Excellent for travelers seeking a private, educational, and customizable experience.
5. Santorini: Day Luxury Catamaran Cruise with Meal & Drinks
For a more upscale experience, this 4-hour luxury catamaran cruise offers a stylish way to enjoy Santorini’s waters. Expect to snorkel at Thirassia Island, relax on deck, and savor a BBQ meal of fresh fish, chicken, or vegetarian skewers. With an open bar, guests rave about the relaxed atmosphere and premium service.
Guests mention the beautiful scenery and the chance to unwind while cruising past volcanic islets. The limited capacity means fewer crowds and a more intimate experience, perfect for couples or travelers celebrating a special occasion.
Bottom Line: For those looking for a luxurious, relaxing escape with good food, drinks, and spectacular views.
6. Santorini Catamaran Cruise with Swimming, Meal and Open Bar
This 5-hour small-group cruise combines sightseeing, swimming, and a delicious onboard meal. It features stops at Red Beach, Thirasia, and the volcanic hot springs. The open bar includes beer and wine, with snacks provided throughout.
Reviewers appreciate the friendly crew and the well-organized itinerary, with many noting the high-quality food and the chance to snorkel in crystal waters. The tour’s intimate size means more personalized attention, making it a good choice for couples or small groups.
Bottom Line: A balanced mix of sightseeing, swimming, and local cuisine, all in a relaxed, small-group setting.
7. Santorini: Shore Excursion to Oia for Cruise Ship Passengers
Priced at just $34, this 4-hour private tour is perfect if you’re on a cruise and want a quick but comprehensive visit to Oia. It includes iconic photo stops at the Three Domes, free time to explore the village, and a scenic cable car ride down to Fira port.
Guests highlight the efficiency and customization, with one reviewer calling their guide “amazing” and noting the beautiful views. It’s a great way to see the highlights without missing your ship’s departure.
Bottom Line: Ideal for cruise passengers wanting a hassle-free, memorable visit to Oia.
8. From Thera: Thirasia Cruise w/ Volcano Hike and Hot Springs
This 6-hour cruise combines a scenic boat trip with an active volcano hike and a soak in therapeutic hot springs. Starting from Athinios Port, you can choose to hike or just enjoy the views, and explore the charming village of Manolas.
Reviews praise the well-organized itinerary and the friendly guides, with many mentioning the balance of activities and relaxation. It’s perfect for travelers who want a mix of adventure and leisure.
Bottom Line: Great for active travelers who want to see volcanic sites and enjoy hot springs in one trip.
9. Santorini: Catamaran Cruise with Lunch, Drinks, & Oia Visit
This 5-hour cruise features visits to Ammoudi Bay, swimming stops, and a scenic sail past Oia. It includes a delicious onboard meal, with plenty of wine and water, and a guided tour of the volcanic sites.
Guests rave about the friendly crew, the delicious food, and the beautiful sunset views. It’s perfect for those who want a combination of sightseeing, swimming, and a taste of local flavors on a boat.
Bottom Line: A well-rounded, enjoyable cruise that combines scenery with good food and drinks.
10. Santorini: Private Tour in Spanish with Local Guide
This private, 5-6 hour tour offers a personalized experience in Spanish, covering the most beautiful spots like the caldera cliff, Oia, and Red Beach. The guide is praised for being “friendly, knowledgeable,” and for customizing the itinerary as you wish.
Reviews mention the attention to detail and relaxed pace, making it suitable for travelers who want a tailored experience. The private vehicle and guide deliver a more intimate look at the island.
Bottom Line: Perfect for Spanish speakers or those seeking a private, customizable exploration.
11. Santorini: Private Full Day Sunset Tour with Dinner
This private 6-hour tour includes visits to Emporio, a distillery, and a sunset dinner in Megalochori. With round-trip transportation and a guide, you’ll learn about local spirits and enjoy a peaceful dinner by the sea.
Reviewers mention the “great guide” and the special sunset experience. It’s a good choice for travelers wanting an elegant, relaxed day with a focus on scenic views and local flavors.
Bottom Line: Ideal for couples or small groups celebrating romance or special occasions.
12. Santorini: Private Sightseeing Half-Day Tour
This 5-hour private tour covers the top sights like Oia, Imerovigli, and Red Beach. It’s designed for those with limited time but who want to see the highlights with a knowledgeable local driver.
Guests appreciate the comfortable vehicle and the friendly guide. The focus on scenic viewpoints and personalized attention makes it suitable for relaxed sightseeing.
Bottom Line: Quick but thorough, perfect for cruise passengers or travelers with tight schedules.
13. The Fastest All-Inclusive Private Motor Yacht in Santorini
On the lookout for the ultimate luxury experience? This private motor yacht offers a 3-5 hour trip with stops at the Red Beach, Thirasia Island, and hot springs. It’s a tailored, exclusive outing with a chef-prepared meal and open bar.
Reviewers highlight the personalized service and the luxury level of the yacht, making it great for special occasions or those wanting privacy and comfort at a premium price.
Bottom Line: For travelers seeking a private, high-end, and customizable ocean escape.
14. Santorini: 5-Hour Semi-Private Tour
This semi-private tour balances group size with personalized attention, with stops at Fira, Oia, Megalochori, and Perivolos. It’s perfect if you prefer a guided experience but with some flexibility.
Guests note the enthusiastic guide and well-paced itinerary, making it suitable for those with limited time but a desire for a deeper connection to the island.
Bottom Line: A good middle ground for those wanting a guided tour that still feels personal.
How to Choose the Best Tour for You
When selecting your ideal tour in Fira, consider your budget, how much time you have, and what interests drive your trip. For a private, customizable experience, the Santorini: Private Customizable Car Tour or Private Guided Sightseeing Day Tour offer personalized attention. If you’re after scenic sailing and swimming, the Catamaran Cruises or Luxury Catamaran are excellent choices.
Travelers on a cruise may prefer the more compact Oia shore excursion, while those seeking a luxury experience can opt for the private yacht. For active explorers, the Thirasia volcano hike combines sightseeing with physical activity.
Booking early is recommended, especially for private and luxury options, as they tend to fill up quickly. Also, consider the season—most tours operate from spring through fall, but some experiences like boat cruises are weather-dependent.
Final Thoughts
Whatever your style or schedule, Fira offers an incredible variety of tours that capture the essence of Santorini—volcanoes, sunsets, charming villages, and the Aegean Sea. For an intimate, tailored experience, private tours like Santorini: Private Customizable Car Tour are hard to beat. If you want a relaxing day on the water, the catamaran cruises provide a scenic, flavorsome escape.
For those with limited time, the Oia shore excursion or half-day private tour pack a lot into a short window. No matter what you choose, booking early and planning around your interests will ensure a memorable Santorini experience.