From Lake Como or Milan: Serravalle VIP shopping and Wine Tasting

Experience the best of Italy’s style and taste with the From Lake Como or Milan: Serravalle VIP shopping and Wine Tasting tour. For around $875 per person, you’ll enjoy approximately five hours of exclusive access to Europe’s largest luxury outlet and a sophisticated wine tasting in a renowned Gavi winery. Led by a knowledgeable guide, this private tour offers a seamless blend of indulgence and discovery, with pick-up options from Lake Como or Milan to suit your travel plans.

Two things we especially appreciate about this experience are the VIP treatment at Serravalle Designer Outlet, including a dedicated lounge and hands-free shopping, and the chance to taste award-winning wines in a historic villa, surrounded by vineyards and beautiful architecture. However, a potential consideration is that the tour is non-refundable, so it’s best to confirm your plans beforehand.

This tour is ideal for luxury shoppers who love a touch of elegance, wine enthusiasts eager to learn about Gavi wines, and travelers seeking a comfortable, all-in-one day trip. It suits those who value personalized service and want to combine high-end retail therapy with authentic Italian wine culture.

This experience made our article of Which Milan Shopping & Market Tours To Choose? We Rank The 15 Best.

Key Points

• Luxury Shopping with VIP Benefits: Hands-free shopping, lounge access, and discounts enhance your retail experience.
• Wine Tasting in an Award-Winning Villa: Discover Gavi wines in a setting honored as Europe’s best winery.
• Comfortable Private Transfers: From Milan or Lake Como, your transportation is included, ensuring a stress-free day.
• Authentic Italian Experience: Visit a historic villa and vineyards, not just a touristy cellar.
• Flexible Itinerary: Focused around your shopping and tasting, with clear time allocations.
• Non-refundable Policy: Book with confidence in your plans, as changes aren’t permitted.

An In-Depth Look at the Tour

Starting Point: The Journey to Serravalle Designer Outlet

Your day begins with a private pick-up from Milan or Lake Como, offering a smooth start whether you’re staying in the bustling city or by the lakeside. The drive to Serravalle is about 1-2 hours, depending on your location, but with a private transfer, you’ll avoid the hassle of navigating busy roads or crowded public transportation. This allows you to relax, enjoy the scenery, or even chat with your driver, who, as reviews suggest, might share some local stories along the way.

The Serravalle Designer Outlet: A Shopper’s Paradise

Once at Serravalle, you’ll gain exclusive access to Italy’s largest luxury outlet. Think of it as a curated collection of both Italian and international brands, all in one sprawling complex. The tour includes a 2-hour shopping window with a 10% discount at participating shops (excluding sale and promotional items), which is a reasonable perk given the high-end nature of the stores.

What sets this experience apart is the inclusion of the Hands Free Shopping service, allowing you to buy without lugging bags around, and access to an exclusive VIP lounge. Several reviewers have praised the comfort and convenience: “Shopping at Serravalle was heaven for me! I totally love shopping and I am glad that I chose to go with a private transfer, it was very comfortable.”

The layout of the outlet means you can focus on your favorite brands or explore new ones, knowing you have a dedicated space to relax or store your purchases. The environment is described as elegant and safe, perfect for those who prefer shopping without the chaos often found at busy outlets.

The Wine Tasting Experience at a Prestigious Villa

After a couple of hours of retail therapy, you’ll head to a renowned villa that’s been awarded the “Wine Star Awards” as Europe’s best winery of the year. The setting is just as impressive as the wines you’ll sample. The tour includes a guided tasting of Gavi wines, giving you insight into the production process while surrounded by vineyards and historic cellars that are still meticulously maintained.

According to reviews, the guides are knowledgeable—one reviewer mentioned how their driver shared stories about the estate, heightening the experience. You’ll get to walk through the vineyards, learn about the unique terroir of Gavi wines, and indulge in tastings that are both educational and enjoyable.

Why It Works

This mix of luxury shopping and wine tasting is well balanced. The tour provides a taste of Italy’s style and flavor in one seamless trip. It’s not just about buying luxury items but also about understanding and appreciating the heritage behind the wines and the craftsmanship involved.

Practical Considerations

While the tour offers a luxurious and comfortable experience, it’s important to note the non-refundable policy. If your plans change, you won’t be able to cancel or modify your booking—so make sure your schedule is firm. Also, lunch is not included, so plan to eat either before or after your shopping and wine tasting.

Who Will Love This Tour?

This experience is best suited for luxury shoppers and wine lovers who want a hassle-free day with private transportation and VIP perks. It’s perfect for travelers seeking an elegant, authentic taste of Italy, away from crowded tourist traps. If you’re someone who values comfort, exclusivity, and quality, this tour will likely satisfy your expectations.

Final Thoughts

This Serravalle VIP shopping and wine tasting tour offers a well-rounded day of indulgence wrapped in comfort. The combination of luxury shopping with exclusive VIP benefits and a refined wine experience in a celebrated estate makes it stand out for those who want to enjoy Italy’s style and flavor without the hassle of planning every detail.

The private transfer and guided experiences ensure you stay relaxed and engaged, while the authentic environment—from the elegant villa to the sprawling outlet—adds a level of sophistication that makes this more than just a shopping trip. It’s a genuine immersion into Italy’s luxury and wine culture, perfect for a special day out.

If you’re looking for a well-organized, value-packed experience that balances shopping and tasting, and you appreciate high-quality service, this tour is a smart choice. Just remember, it’s best to book in advance and be sure your plans are firm, given the policy.

FAQ

Is transportation included in the tour?
Yes, the tour includes private transfers from Milan or Lake Como to Serravalle and the wine estate. The car is at your disposal throughout the day, making the experience very comfortable and stress-free.

How long is the shopping part of the tour?
You’ll have about 2 hours at Serravalle Designer Outlet, enough time to browse, shop, and enjoy the VIP lounge. It’s a good balance to avoid feeling rushed but still leave time for the wine tasting.

Are there any discounts or special privileges?
Yes, you get a 10% discount at participating shops (not on sale or promotional items), plus access to the VIP lounge and Hands Free Shopping service.

What can I expect at the wine tasting?
The tasting takes place at an award-winning, historic villa where you’ll sample Gavi wines. The setting is elegant, and you’ll likely learn about the production process from knowledgeable guides.

Is this tour suitable for all travelers?
Most travelers can participate, especially those who enjoy shopping, wine, and comfortable private transportation. It’s especially good for those seeking a relaxed, upscale experience.

Can I cancel or change my booking?
No, the experience is non-refundable and cannot be changed once booked, so plan accordingly.

This tour offers a delightful blend of Italy’s top shopping and wine culture, wrapped in comfort and style. Whether you’re a dedicated shopper or a wine enthusiast, it promises an authentic, memorable day that balances luxury with genuine local flavor.