From Milan: Fidenza Shopping Express-The Bicester Collection

From Milan: Fidenza Shopping Express—The Bicester Collection
Location: Emilia-Romagna, Italy
Rating: 4.3 (36 reviews)
Supplier: FRIGERIO VIAGGI
Duration: Approximately 8 hours

Traveling from the bustling streets of Milan to the scenic landscapes of Emilia-Romagna, this Fidenza Village shopping tour offers a comfortable, stress-free way to enjoy some of Italy’s best outlet shopping. For around a full day, you’ll be whisked away in a dedicated shuttle, arriving at a charming open-air outlet filled with international and Italian brands at significant discounts.

What we love most about this experience? First, the convenience of round-trip transportation that saves you the hassle of driving or navigating public transit. Second, the high-quality shopping environment, with savings of up to 70% on brands like Coach, Jimmy Choo, Nike, Stella McCartney, and many more. And, let’s not forget the refined dining options and guest services that make the visit more enjoyable than just wandering aimlessly through a mall.

A possible drawback? The timing is somewhat fixed, with departure at 9:45 AM, so if you prefer a later start or a more flexible schedule, this might not suit your plans. Also, since food and drinks are not included, you’ll want to budget extra if you plan to spend a full day exploring.

This tour is ideal for travelers looking to combine a shopping spree with a day out of Milan, especially those who appreciate luxury brands at discounted prices. If you’re short on time but want a hassle-free way to experience Italian outlet shopping, this trip fits the bill perfectly.

This experience made our article of Which Milan Shopping & Market Tours To Choose? We Rank The 15 Best.

Key Points

• Convenient round-trip shuttle from Milan makes this a stress-free day out.
• Discounts of up to 70% on popular brands make shopping more affordable.
• Open-air village setting offers a relaxed shopping atmosphere away from crowded malls.
• High-end brands like Armani, Jimmy Choo, Stella McCartney, and Nike are available.
• Personalized services such as virtual shopping, personal stylists, and a Tourist Information Center enhance the experience.
• No food included, so plan to bring cash or a credit card for meals or snacks.

You can check availability for your dates here:

Detailed Review of the Fidenza Village Shopping Tour

The Journey from Milan to Emilia-Romagna

The tour begins bright and early at 9:45 AM, meeting at Piazza Repubblica 5, right in front of a newspaper kiosk. The dedicated shuttle bus is your ticket to a stress-free journey, taking just about an hour to reach Fidenza Village. As we boarded, I appreciated how the experience is designed for comfort and ease—seating that’s spacious enough for bags, and drivers who are multilingual, speaking Italian, English, Chinese, and Russian.

The drive itself is a pleasant way to get out of the city’s hustle. While traffic can sometimes influence timings, the overall trip is smooth, giving you a preview of the scenic Italian countryside en route to your shopping destination.

The Charm of Fidenza Village

Once you arrive, you’re greeted with the sight of a spacious open-air shopping environment that feels more like a leisurely village than a typical mall. The architecture and layout are designed to encourage wandering and discovery, with boutique storefronts lining cobblestone streets.

Here, the offering of brands is impressive. If you’re a fan of luxury and designer labels, you’ll find emporiums like Jimmy Choo, Stella McCartney, Armani, and Missoni—all with reductions that can reach up to 70% off. The presence of international giants like Nike and Coach makes it appealing to a broad spectrum of shoppers.

What truly sets Fidenza Village apart is its refined atmosphere. The quality guest services such as The Concierge, virtual shopping, and personalized styling help create a tailored shopping experience. We loved the way these services took away some of the stress of outlet shopping, allowing us to focus on enjoying our day.

The Shopping Experience

Walking through the boutiques, it’s easy to get caught up in the thrill of finding high-end brands at a fraction of the normal price. The discounts are real, and many reviewers have raved about this fact. One traveler noted, “This is the best way to get to the outlet mall,” which highlights the convenience and value of this trip.

Most of the shops are spacious, well-organized, and staffed with helpful employees. You might find virtual shopping options or even a personal stylist if you want to elevate your experience. For those who love to browse, the open-air setting makes it a pleasant environment, even on a sunny day.

More Great Tours Nearby

Dining and Amenities

Fidenza Village offers a selection of restaurants, cafes, and gastronomic specialties. While food and drinks are not included in the package, the variety of options means you can sit down for a quick coffee or a more substantial meal. The hands-free shopping service is a real time-saver—shopping bags can be stored for you, meaning you can browse comfortably without lugging your purchases around.

The Tourist Information Center and other services are designed to make your visit as seamless as possible, whether you need directions, local tips, or shipping options to send your purchases home.

The Return Trip and Overall Value

After a full day of shopping, the shuttle departs around the agreed time, and you’re back in Milan in about an hour. The round-trip transport is included, and a VIP card with an additional 10% discount on outlet prices sweetens the deal.

Considering the cost—which generally includes transportation, VIP discounts, and VIP entry—many travelers find that the savings on brands more than cover the trip’s expense. As one reviewer summarized, “This is the best way to get to the outlet mall,” emphasizing how the convenience adds significant value.

Who Would Benefit Most?

This tour is best suited for shoppers who love brands and are looking for savings without the hassle of planning logistics. It’s a good choice if you want a relaxed day with comfortable transportation, especially for those who may not want to rent a car or navigate public transit.

It’s also a great option for luxury lovers who want to add some designer pieces to their wardrobe at better prices. However, if you prefer a more spontaneous, flexible day, or if you want included meals, you might want to consider other options or plan some extra budget for food.

FAQs

Is transportation included?
Yes, round-trip shuttle service from Milan is included in the tour price, making the journey straightforward and comfortable.

How long is the travel time?
The trip from Milan to Fidenza Village takes about an hour, giving you plenty of time to enjoy your shopping.

Are there discounts on brands?
Yes, you can enjoy savings of up to 70% on brands like Adidas, BOSS, Coach, Etro, Jimmy Choo, Nike, Stella McCartney, and more.

What services are available at Fidenza Village?
The Village offers virtual shopping, personal stylist consultations, a Tourist Information Center, The Concierge hospitality service, worldwide shipping, and a hands-free shopping service.

Is food included?
No, meals and drinks are not included, but there are various restaurants and cafes on-site for you to enjoy.

What should I bring?
Bring a credit card and cash for shopping, meals, or snacks during your visit.

What if the minimum number of participants isn’t met?
If the tour cannot run due to low numbers, you will receive a full refund.

To sum it up, this Fidenza Village shopping tour from Milan offers a practical, well-organized way to combine shopping and sightseeing. It’s perfect for those who love designer brands at discounted prices, value convenience and comfort, and want to escape the city for a day of leisurely retail therapy. Whether you’re a seasoned shopper or just looking for a pleasant day out, this experience delivers good value, memorable brand finds, and a touch of Italian style.

You can check availability for your dates here: