A relaxing day in Negril with a visit to Seven Mile Beach and Rick’s Café offers a taste of Jamaica’s best. For just $37 per person, this 8-hour trip from Montego Bay packs in sun, sand, and spectacular sunset views—perfect for travelers craving both relaxation and a bit of local flavor. The tour is straightforward: it includes transportation, a guide, and entry fees, making it an accessible way to experience some of Jamaica’s most iconic spots without the hassle of planning every detail.
Two things we especially appreciate about this tour: first, the ample time at Seven Mile Beach, giving you the freedom to stretch out on the sand or indulge in water sports. Second, the cliffside setting of Rick’s Café, where you can marvel at fearless divers and enjoy a sunset that’s worth a thousand words.
A possible consideration is that lunch isn’t included unless you select that option, so if you’re hungry, you might want to bring snacks or plan to buy food there. Also, beach accessories like umbrellas are extra, which adds a little to your overall cost if you want shade.
This tour is ideal for those looking for a laid-back day of sun, sand, and spectacular views. It suits travelers who don’t mind a bit of a journey from Montego Bay and are eager to experience authentic Jamaican beach life without breaking the bank.
Key Points

- Sun and Sand: Seven Mile Beach offers around 4 miles of soft, golden sand perfect for lounging or water activities.
 - Unmatched Sunset: Rick’s Café provides stunning cliff-top views of the Caribbean sunset, often accompanied by daring cliff divers.
 - All-Inclusive Convenience: Transport, entry fees, and a guide are included, making the day hassle-free.
 - Flexible Experience: With 4 hours at each stop, you have plenty of time to relax, swim, or people-watch.
 - Authentic Vibe: The combination of beach time and Rick’s Café’s lively atmosphere captures genuine Jamaican spirit.
 - Cost-Effective: At just $37, it offers good value, especially considering the included entrance fees and guide.
 
The Experience: What to Expect From Start to Finish
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Getting There and What It’s Like
Starting at around 8:50 am, the tour begins with a comfortable pickup in Montego Bay. The ride to Negril takes roughly two hours, during which your guide—like Kevin, praised for his friendliness and knowledge—will share brief stories about Jamaica’s diverse parishes. The journey itself is part of the experience; you’ll pass through scenic landscapes and small towns, giving you a taste of local life.
Seven Mile Beach – The Day’s First Highlight
Upon arrival at Seven Mile Beach, you’ll find a stretch of beach that isn’t quite 7 miles but still long enough to find your own quiet spot. It runs from Begril River in the south to Rutland Point in the north. Expect soft, powdery sand and gentle waves, perfect for a swim or simply soaking up the Jamaican sun.
The tour includes an entry and welcome drink, which is a nice touch—refreshing and sets a relaxed tone. You’ll have around 4 hours here, plenty of time to sunbathe, take a dip, or try water sports if you’re feeling adventurous. Reviews highlight how much travelers enjoy this stretch of sand, with one mentioning the “nice” beach and “excellent” food options.
Relaxation and Beach Fun
Most travelers find this part of the tour to be the highlight. The beach is free of crowds and commercial clutter, allowing you to truly unwind. Bring your own towel, sunblock, and insect repellent to maximize comfort. If you want shade, a beach umbrella costs around $5, so pack accordingly if you prefer to stay out of the sun.
Transition to Rick’s Café – Sunset Magic
As the afternoon progresses and the sky begins to change, you’ll head to Rick’s Café in the West End of Negril. This spot is famous for its cliffside views and impressive feats of daring by fearless cliff divers. You might find yourself captivated by the spectacle of divers plunging into the sea, often to the cheers of onlookers.
The atmosphere at Rick’s Café is lively but relaxed. You can order local dishes like jerk chicken and sip punch while watching the sunset—an experience many reviewers say is the highlight of their trip. The sunset views are truly spectacular, casting the cliff in a warm, golden glow, perfect for photos or just soaking in the moment.
Evening and Wrap-up
The tour ends roughly 4 hours after arriving at Rick’s Café, giving you ample time to enjoy the view and perhaps sample drinks (these are not included, costing between $5 and $15). Afterward, you’ll be transported back to Montego Bay, rounding off an 8-hour day full of Jamaican flavor and scenic beauty.
Who Is This Tour Best For?

This trip is perfect for travelers who want a straightforward and affordable way to experience some of Jamaica’s best beaches and iconic sunset spots. It suits those who enjoy a relaxed pace, with plenty of free time to unwind at the beach and enjoy authentic local vibes.
It’s also great for first-time visitors or those short on time, since the tour includes transportation, entry fees, and an informative guide who can answer questions about Jamaica’s culture and landscape. If you’re looking for a lively, scenic day that balances beach time with a touch of adventure, this tour delivers.
The Value Proposition

At just $37, this tour offers an excellent balance of cost and experience. The included transportation and entry fees mean you won’t have surprises—just pure relaxation and adventure. The time at Seven Mile Beach allows for unhurried sunbathing and swimming, while Rick’s Café’s sunset and cliff-diving spectacle provide a memorable climax.
For those who want to enjoy Jamaica’s natural beauty and lively scene without spending a fortune or navigating complicated logistics, this tour hits the sweet spot. It’s especially appealing for travelers who value knowledgeable guides—like Kevin, praised for his personable approach—and authentic local moments, such as trying jerk chicken or watching daring divers.
Frequently Asked Questions

How long is the drive from Montego Bay to Negril?
The drive takes approximately two hours, offering scenic views and a chance to learn about Jamaica from your guide.
What should I bring for the beach?
Bring a hat, towel, bathing gear, sunblock, and insect repellent. If you want shade, a beach umbrella costs about $5.
Is lunch included in this tour?
Lunch is not included unless you opt for the extra food package. You may want to bring snacks or plan to buy food at Rick’s Café or nearby.
How much time do we spend at each stop?
You’ll have roughly 4 hours at Seven Mile Beach and about 4 hours at Rick’s Café, allowing plenty of time to relax, swim, or enjoy the sunset.
Are drinks at Rick’s Café expensive?
Yes, drinks typically cost between $5 and $15, so budget accordingly if you plan to enjoy a cocktail or punch while watching the sunset.
Is this tour suitable for children?
Yes, children are welcome, but they must be supervised by an adult at all times, especially near cliff-diving areas.
What is included in the tour price?
Transportation, guide, entry fees, a welcome drink on the beach, and insurance are included. Food at Rick’s Café and drinks are extra.
How many people are on this tour?
A maximum of 45 travelers can join, ensuring a comfortable group size for the experience.
Can I cancel this tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
What is the most memorable part of this experience?
Most travelers rave about the sunset at Rick’s Café and the peacefulness of the beach, making it a well-rounded day of Jamaican fun.
To sum it up, this full-day tour to Seven Mile Beach and Rick’s Café offers a well-balanced mix of relaxation, scenery, and local flavor for a very reasonable price. It’s most suited for those eager to unwind with plenty of time in the sun, spot daring cliff divers, and enjoy a stunning Caribbean sunset. Whether you’re a first-timer in Jamaica or returning for a quick escape, this trip has enough charm and comfort to satisfy your desire for authentic, laid-back fun.
