Hoi An Secret Cocktail Experience in Old Town
If you’re after more than just a typical night out in Hoi An, the Secret Cocktail Experience offers a uniquely engaging way to explore the city’s hidden culinary and drink treasures. For $88 per person, this 4-hour guided adventure takes you into the heart of the Old Town, uncovering secret spaces and tasting signature cocktails crafted by talented local mixologists.
What we love about this experience is how it combines storytelling with culinary discovery—not just drinking, but understanding the roots of each drink and the city’s diverse influences. The tour’s focus on locally owned spaces and Vietnamese spirits makes it a meaningful, authentic journey into Hoi An’s vibrant culture.
A potential consideration is that the tour is best suited for those who enjoy walking and exploring, as it involves wandering through historic streets at sunset. Also, the experience is capped at 10 travelers, which means it remains intimate but might require booking well in advance—on average, travelers reserve about 30 days ahead.
This tour is ideal for culture lovers, foodies, and those wanting a relaxing yet engaging evening that balances history, local flavors, and fun. If you appreciate authentic experiences with a personal touch, this is a fantastic choice.
Key Points

- Authentic Stories: Learn the stories behind Vietnam’s signature cocktails from local mixologists.
- Hidden Gems: Visit four secret, locally owned spaces in Hoi An’s Old Town.
- Cultural Connection: Experience the city’s diverse influences through drinks and bites.
- Expert Guides: Knowledgeable hosts enhance the experience with engaging narratives.
- Taste Local: Enjoy cocktails made from Vietnamese spirits, herbs, and spices.
- Intimate Group: Limited to 10 travelers for a personalized experience.
A Deep Dive into the Hoi An Secret Cocktail Experience

When we think of exploring a city like Hoi An, we often picture lantern-lit streets, traditional architecture, and bustling markets. But this tour offers something different: a behind-the-scenes look at the city’s evolving nightlife and culinary scene, all wrapped in a cozy, storytelling format. It’s as much about connection as it is about drinks, making it a memorable way to spend an evening.
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The Starting Point and Atmosphere
We meet our host in the heart of the Old Town, a lively area filled with centuries-old buildings, silk shops, and riverside cafes. As the sun dips below the Thu Bon River, the streets begin to glow with warm, amber light—setting the perfect mood for an evening of discovery. The gathering is small, with a maximum of 10 people, which ensures a relaxed, personal atmosphere.
The Journey Through Hidden Spaces
The guide leads us through secret alleyways and hidden courtyards—places most travelers never find on their own. These spaces are locally owned, run by passionate Vietnamese chefs, mixologists, and creatives committed to sharing their city’s stories. During the walk, we learn about Hoi An’s multicultural past, influenced by Chinese, Japanese, and European traders, which is reflected in the cocktails’ ingredients and presentation.
The Cocktail Stops
Throughout the evening, we visit four hand-picked secret spots, each offering a distinctive vibe and unique cocktail. These aren’t your run-of-the-mill bars; they’re carefully chosen for their authentic character and creative ambiance.
At each location, the local mixologists introduce us to their signature creations. These drinks are more than just refreshing—they are stories in a glass. For example, cocktails featuring local spirits, herbs, and spices tell tales of Vietnam’s landscape and history. The guide explains the inspirations, making each sip more meaningful. One reviewer, Bernard G, described the experience as “La qualité des cocktails et l’originalité des endroits choisis, de même que le partage d’expériences de notre guide,” highlighting the quality and curated nature of the stops.
Learning the Stories Behind the Drinks
What sets this tour apart is the narrative aspect. We’re not just drinking; we’re learning about the people behind the bar, their passion, and how they incorporate local ingredients into their creations. This approach gives the experience a warm, human touch. It’s like having a friendly conversation with friends over drinks, but with the added bonus of cultural insights.
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Food and Snacks
Complementing the cocktails are four small bites—a mix of traditional Vietnamese and contemporary fusion dishes. These snacks are thoughtfully prepared, offering a taste of local flavors and gourmet twists that elevate the experience. Guests have raved about the quality, describing them as “mouth-watering” and authentic, which makes the experience feel like a culinary journey rather than just a drinking tour.
The Guide’s Role
Throughout the evening, the guide—whose knowledge is clear and enthusiasm contagious—acts as a storyteller, weaving together history, culture, and personal stories. Several reviews highlight how friendly and welcoming the hosts are, making guests feel at home in these hidden places. The guide’s storytelling turns what could be a simple bar crawl into a meaningful exploration of Hoi An.
Practical Details and Value
The tour runs from 5:00 PM to about 9:00 PM, aligning perfectly with sunset and evening vibes. It’s designed for travelers who want an intimate, relaxed experience rather than a loud, party-style outing. For $88, you get four exclusive cocktails, four bites, a guided walk, and personal stories—all in a small group setting. Considering the quality, authenticity, and the fact that all drinks are crafted with local ingredients, the value feels well-balanced.
The small group size means you’ll have plenty of opportunity to ask questions and get personalized recommendations, making it ideal for those who love a hands-on, engaging experience. The tour’s popularity—booked on average 30 days in advance—also suggests it’s a well-loved choice for those seeking something special.
Potential Limitations
One thing to keep in mind is that the tour involves walking through historic streets in the evening, so comfortable footwear is recommended. Also, if you’re not a fan of walking or if weather conditions turn rainy, some parts of the experience might be less enjoyable. It’s worth checking the weather forecast and booking accordingly.
Who Would Love This Tour?

This experience is perfect for curious travelers who want more than just a cocktail at a bar. If you enjoy storytelling, cultural insights, and authentic local flavors, you’ll find this a rewarding way to spend an evening. It’s also great for small groups or couples who appreciate personalized attention and a relaxed vibe. If you’re a foodie interested in Vietnamese ingredients and mixology, this tour offers a taste of both worlds.
The Sum Up

The Hoi An Secret Cocktail Experience is a delightful blend of culture, storytelling, and craftsmanship. It’s more than just a night out; it’s an opportunity to connect with the city’s soul through its secret spaces, local spirits, and passionate storytellers. The intimate setting and focus on authentic, locally owned venues make this a special way to see Hoi An’s vibrant side outside the usual tourist routes.
Travelers who value authentic experiences that tell a story—whether through drinks, bites, or local histories—will find this tour both enjoyable and meaningful. It’s especially well-suited for those who prefer a relaxed pace and personalized guides over crowded, impersonal tours.
In short, if you’re looking for a memorable evening in Hoi An that combines cocktails, culture, and connection, this Secret Cocktail Experience offers fantastic value and a genuine taste of the city’s hidden charm.
Frequently Asked Questions

What is included in the tour price?
You’ll enjoy four exclusive secret cocktails crafted by local mixologists and four mouth-watering small bites, as well as a guided walk through Hoi An’s Old Town with storytelling.
How long does the tour last?
The experience runs for approximately 4 hours, starting around 5:00 PM and ending around 9:00 PM.
Is the tour suitable for all ages?
The tour is designed for most travelers who enjoy walking, exploring, and tasting. Since it involves alcohol, it’s best suited for adults.
Do I need to book in advance?
Yes, the tour is usually booked 30 days ahead on average, and it operates daily from 5:00 PM to 9:00 PM.
Are the cocktails made with local ingredients?
Absolutely. All cocktails feature local Vietnamese spirits, herbs, and spices that tell a story about Vietnam’s culture and landscape.
Can I pay at the venue for the cocktails not included in the price?
Yes, certain experiences, like the “Your Taste, Your Style,” cocktails are paid at the venue and are not included in the initial price.
Is the tour accessible for people with mobility issues?
Since it involves walking through historic streets and secret alleyways, it might require some mobility. It’s best to check with the operator if you have specific needs.
What is the group size?
A maximum of 10 travelers, ensuring a personal and engaging experience.
What should I wear?
Comfortable walking shoes are recommended for exploring the Old Town, especially in the evening when streets can be cobbled.
What happens if the weather is bad?
The tour requires good weather. If canceled due to rain or other weather issues, you will be offered a different date or a full refund.
In summary, the Hoi An Secret Cocktail Experience offers a thoughtfully curated blend of local flavors, storytelling, and intimate exploration—perfect for travelers seeking an authentic, memorable evening in Vietnam’s charming city.
More Tour Reviews in Hoi An
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- Hoi An city and Food tour
- Private car from Da Nang airport/train station to hotel in Da Nang/Hoi An and VV
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