Discover Holland’s Brewing Scene with a Local Twist

If you’re visiting Holland, Michigan, and have even a passing interest in craft beer, the Holland Brew Pub Tour: History and Hops is a delightful way to spend an afternoon. For just $39 per person, you’ll spend roughly three hours wandering the lively streets of downtown Holland, visiting three breweries, and soaking in the area’s stories and artistic vibe. Guided by knowledgeable hosts, this walk is designed to blend local history, beer culture, and scenic views into one enjoyable experience.
One thing we love about this tour is how it balances informative storytelling with tasting opportunities—at each stop, you’ll learn what makes these breweries special, from their origins to their unique beers. Another highlight is the walkable route that passes by striking artwork and historic landmarks, making it more than just a tasting.
A potential consideration? Since the tour covers just under a mile on heated streets, it’s especially suited for moderate physical activity. If you’re expecting a heavy night of drinking, keep in mind that alcoholic drinks are available for purchase but are not included in the price. Ultimately, this experience works best for beer lovers, history buffs, and those eager to explore downtown Holland with a relaxed pace and good company.
Key Points

- Authentic local experience: Visit three breweries in downtown Holland with stories behind each.
- Value for the price: For $39, you get a guided tour, local snacks, water, and the chance to learn and taste.
- Educational and scenic: Learn about Holland’s history and see local artwork along the route.
- Guided walk with small group: Max 12 travelers, making it intimate and personalized.
- Accessible and comfortable: Walks are on heated streets, suitable for moderate fitness levels.
- Flexible ending options: Conclude at Big Lake Brewing for more drinks or dinner on your own.
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What’s the Overall Experience?
We found this tour to be a carefully curated blend of history, local flavor, and craft beer appreciation. For just $39, you’re getting a well-rounded experience that highlights the best of downtown Holland’s brewing scene and its past. The duration of about three hours means it’s paced just right—not rushed, but also not dragging.
The tour is led by guides who know their stuff—one reviewer mentioned Scott, who was “very knowledgeable and down to earth,” elevating the visit with engaging stories. The small size of the group, capped at 12, ensures a warm and friendly atmosphere where questions are encouraged.
Why We Love This Tour
Two aspects stand out for us: First, the local donuts at Our Brewing Company provide a sweet start to the tour, adding a touch of local flavor. Second, the storytelling at each stop—from the history of the brewing companies to the significance of local landmarks—adds depth beyond just tasting beer. You’re walking away with a richer understanding of Holland’s cultural fabric.
A Slight Drawback
If you’re expecting a beer-centric party atmosphere with unlimited tastings, this might not be your ideal tour. Beverages are purchased separately, and the focus here is more on learning and appreciating than heavy drinking. Also, the walk is under a mile, which is perfect for most, but if mobility is an issue, it’s worth noting that terrain is on heated streets, but no significant walking challenges are involved.
Who Will Appreciate This Tour?
This experience suits adventurous travelers who enjoy local stories, scenic walks, and small-group intimacy. It’s also great for history buffs, as the tour touches on the founding of Holland and notable landmarks like The Warm Friend and a historic church. If you’re traveling with someone who appreciates authentic local venues and craft beer, this tour will resonate well.
A Closer Look at the Itinerary

Stop 1: Our Brewing Company
Your journey begins here, where you’ll dive into the history of this site and what makes it stand out among Holland’s breweries. The highlight? Tasting some local donuts—a delightful way to kick off your afternoon. This first stop lasts about 45 minutes and is free, making it an excellent introduction without any extra cost.
The guide will share stories about the origins of the brewery and what keeps it special today. We loved how this stop set a warm, welcoming tone, making us eager for what’s next.
Stop 2: New Holland Brewing – Holland Brewpub
Next, you’ll head to what’s arguably Holland’s most famous brewing name. Here, the guide explains how New Holland gained popularity and became a cultural touchstone, effectively putting Holland’s brewing scene on the map. Expect another 45-minute visit, with insights into their brewing process and regional influence.
You’ll find yourself intrigued by how a local brewery became nationally recognized, and the stories will deepen your appreciation for the beers you might sample later. This stop is ideal for those interested in brewery success stories or seeking to understand the industry’s growth.
Passing by Historic Landmarks
As you stroll, the tour passes by the Warm Friend—a building rich in history—and a nearby church that marks the beginning of Holland’s settlement. While you won’t stop here, the guide’s commentary brings these landmarks to life, enriching your walk with context about Holland’s early days.
Stop 3: Big Lake Brewing
The final stop is at Big Lake Brewing, where the focus shifts to local storytelling and perhaps enjoying their outdoor patio on a nice day. You’ll spend about 45 minutes here, covering their story and sampling some beers if you wish—though drinks are purchased separately.
This stop offers a relaxed atmosphere, perfect for soaking in the scenery and chatting with fellow travelers. The guide’s engaging narratives make it easy to feel connected to the local scene.
Included and Not Included

Included in your ticket are snacks and bottled water, keeping you refreshed throughout. The snacks complement the beer tastings and add to the overall value, especially considering the price. However, alcoholic drinks are not included—they are available for purchase at each brewery, which allows you to choose your preferred drinks and budget accordingly.
Practical Details and Tips

- Meeting Point: The tour begins at the 7th Street Parking Structure, an easy-to-find location in downtown Holland.
- Start Time: 2:00 pm, giving you ample time to explore Holland afterward.
- Duration: About three hours, including walking and stops.
- Group Size: Limited to just 12 travelers, ensuring a personal experience.
- Weather: The streets are heated, so rain or shine, the walk continues—just dress appropriately.
- Accessibility: Suitable for those with moderate physical fitness; terrain is on heated streets, so no major obstacles.
Cancellation Policy
Flexibility is built in with free cancellation available up to 24 hours before the tour. This makes it convenient for spontaneous plans or if the weather turns unfavorable.
Final Thoughts: Is This Tour for You?

If you’re a fan of craft beer and local history, this tour offers a genuinely enjoyable way to learn about Holland while tasting some excellent brews and treats. The focus on storytelling and scenic walking makes it ideal for those who prefer relaxed, small-group outings over large, commercialized tours.
Travelers who appreciate authentic venues and want a behind-the-scenes look at the local brewing scene will find this particularly rewarding. It’s also a great choice if you’re looking to meet fellow travelers and gain a richer understanding of Holland’s cultural landscape.
For families, couples, or solo explorers wanting a fun, educational afternoon, this tour strikes a good balance of entertainment and insight. And with a high rating and genuine reviews, it’s clear that many have found it to be a worthwhile addition to their Holland visit.
Frequently Asked Questions

How long does the tour last?
The tour is approximately three hours, including walking and stops at breweries.
Is the tour suitable for all fitness levels?
Yes, the walk covers just under a mile on heated streets, making it accessible for most people with moderate fitness.
Are alcoholic drinks included?
No, drinks are available for purchase at each brewery, but they are not included in the ticket price.
Can I cancel if my plans change?
Yes, you can cancel free of charge up to 24 hours before the scheduled start time for a full refund.
Where does the tour start and end?
It begins at the 7th Street Parking Structure and ends at Big Lake Brewing, where you can also dine if you choose.
Is the tour family-friendly?
While primarily aimed at adults, service animals are allowed, and the focus on history and scenery can appeal to a broad age range.
What is included in the price?
Snacks, bottled water, and an engaging guided experience are included. Beverages are purchased separately.
What should I wear?
Dress for the weather; since the walk is on heated streets, no special footwear is required, but comfortable shoes are recommended.
To sum it up, the Holland Brew Pub Tour: History and Hops offers a well-balanced, engaging look at Holland’s brewing scene combined with local stories and scenic walking. It’s an excellent choice for beer enthusiasts, history lovers, and anyone wanting to enjoy a relaxed, authentic taste of Holland’s vibrant downtown. Whether you’re here for a quick afternoon or a deeper dive into the local culture, this tour delivers a memorable, value-packed experience.
