Imagine being right in the middle of a concert where digital holograms of ABBA appear to sing and dance just for you, backed by a live band and stunning lighting effects. For just over $74, you can spend 90 minutes immersed in this groundbreaking concert experience at the ABBA Arena in Queen Elizabeth Park, London. This ticket grants you access to the dance floor, placing you amidst the action, where you can truly feel part of the show.
What makes this experience special? First, the cutting-edge hologram technology is frequently praised for its incredible realism — as one reviewer noted, “The holograms look so real and alive.” Second, being on the dance floor allows you to dance freely and get fully involved in the lively, energetic atmosphere described by many attendees. We also appreciate the modern venue itself, which offers good facilities, food, drinks, and a merchandise shop, making the entire evening feel like a celebration.
A potential consideration? The no photography or filming rule during the concert means you won’t be capturing memories in the moment, which might be a downside for selfie lovers or those wanting to share instantly. Also, because the dance floor area is not recommended for anyone younger than 12, families with kids should plan accordingly.
This experience suits ABBA fans of all ages who are eager to see the band in a new, innovative format or those looking for a lively, engaging night out in London. If you enjoy modern technology, live music, and a party-like environment, this will likely be a highlight of your trip.
Key Points

- Innovative hologram tech makes ABBA appear as if they’re performing live on stage.
- Dance floor access offers an immersive, energetic experience.
- Modern arena facilities include food, drinks, and merchandise options.
- The performance lasts 90 minutes with no intermission, creating a seamless concert.
- No photos or videos are allowed during the show.
- Best suited for fans over 6, with the dance area recommended for those 12 and older.
A Close Look at the ABBA Voyage Experience

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Setting the Scene: A Venue Designed for Innovation
The ABBA Arena at Queen Elizabeth Park in London is purpose-built for this unique event. Its sleek, modern design serves as an ideal backdrop for the high-tech spectacle. The arena’s layout is optimized to give concert-goers a clear view of the stage, whether you’re standing on the dance floor or seated in the stands (though the ticket specifically grants access to the dance floor, making you part of the action).
The arena features a variety of food, drink, and merchandise options, so you can grab a snack or a beverage before or after the show, or pick up a souvenir that will remind you of this one-of-a-kind night. Many reviewers have appreciated the efficient staff and smooth logistics, ensuring minimal waiting and a hassle-free experience.
The Performance: A 90-Minute Digital Symphony
The heart of the experience is the 90-minute concert that uses stunning hologram technology to bring ABBA’s members back to life. Reviewers such as Kobi have raved about how realistic the holograms look, noting the amazing pyrotechnics and excellent sound quality that keep the energy high. The playlist includes some of the most beloved songs ever written, ensuring there’s plenty of sing-along moments.
One guest told us, “The holograms look so real and alive, the pyrotechnics are amazing, the sound is excellent, and the playlist is so bouncy that you can’t sit still.” The visual effects and lighting make the stage seem almost three-dimensional, creating an atmosphere that feels both futuristic and nostalgic.
The Atmosphere and Audience Experience
Since you’re on the dance floor, you’re right in the thick of the excitement. Many reviews mention how the vibe is lively and contagious, with people dancing and singing along freely. The music and visuals are designed to evoke a sense of being part of the band’s original era but in a completely new format.
The absence of intermission helps maintain momentum, and the no photography policy ensures the experience remains immersive and respectful — many attendees appreciate the focus on the live spectacle rather than distractions.
More Great Tours NearbyPracticalities and Logistics
The ticket price of around $74.08 per person is quite reasonable considering the advanced technology and high-quality production involved. Keep in mind, the ticket only grants access to the dance floor; it does not include seating or food/drinks, which you might want to budget for separately.
The performance starts at specific times (check availability), lasting 1.5 hours. It’s recommended for those over 6 years old, but the dance floor area is less suitable for children under 12. If you’re traveling with kids, ensure they meet the age requirements to participate fully.
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Authentic Feedback from Guests
One reviewer, Noel, highlighted the impressive technology used to create the holograms, describing it as “very impressive.” Anthony’s review emphasizes how engaging and lively the night was, especially on the dance floor, where they “really got involved with the atmosphere.” Kobi’s account celebrates the realism of the holograms and the overall energetic environment, making it clear that this isn’t just another concert but an interactive, vibrant event.
Who Should Consider This Experience?
This ticket is perfect for ABBA fans of all ages wanting to experience the band in a way that blends technology, music, and fun. It’s especially great if you love live music with a modern twist and enjoy dancing and being part of the crowd.
It may not be ideal for travelers seeking a traditional concert with seating, or those who want to capture the moment with photos. Families should note the age restrictions, and those with mobility issues might want to check if the arena’s layout suits their needs.
The Sum Up
The ABBA Voyage Dance Floor Ticket offers a unique opportunity to see your favorite band in a revolutionary format that combines state-of-the-art holograms, a talented live band, and a lively atmosphere. At roughly $74, the experience provides excellent value for such a cutting-edge show, especially for those who love to dance and be part of the action.
If you’re looking for an immersive, energetic night that redefines what a concert can be, this experience is hard to beat. It’s ideal for music lovers, tech enthusiasts, and anyone eager for a memorable night in London.
This show is a must-do for those wanting to combine modern technology with timeless pop hits — a true spectacle that leaves you with lasting memories.
FAQ
Is this experience suitable for children?
Yes, the performance is recommended for children over 6 years old. However, the dance floor area is not suited for children under 12, so consider your kids’ comfort with loud music and energetic environments.
How long does the concert last?
The performance lasts about 90 minutes, with no intermission, so plan accordingly.
Are tickets only for the dance floor?
Yes, this specific ticket grants access to the dance floor, which allows you to dance and be part of the lively atmosphere. It does not include seating.
Can I take photos or videos during the show?
No, there is a strict no photography or filming policy during the concert to preserve the immersive experience.
What should I wear?
Dress comfortably for dancing — casual, with layers if you tend to get cold, since arena temperatures can vary.
Does the ticket include food or drinks?
No, food and drinks are not included. The arena has a variety of options available for purchase.
Is it easy to get to the ABBA Arena?
Yes, the arena is located at Queen Elizabeth Park, and London’s transport links make it accessible. Check local directions to ensure smooth arrival.
Whether you’re a die-hard ABBA fan or just curious about this innovative concert, the ABBA Voyage Dance Floor Ticket promises a fun, futuristic evening you’ll likely never forget.
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