London is a city famous for its markets, department stores, and lively neighborhoods filled with unique finds and delicious bites. Whether you’re after high-end designer deals, traditional British fare, or international street food, London offers a diverse range of shopping and market tours. We love the Borough Market Food Tours for their delicious bites and stories, the Camden Market Food Tour for its alternative vibe and global flavors, and the Luxury Bicester Village Shopping Trip for designer discounts. No matter your style or budget, there’s an experience that will make your visit unforgettable.
In this guide, we’ll walk you through the best shopping and market tours in London, highlighting what makes each one special, how they fit different interests, and practical tips so you can choose the right one. Whether you’re a foodie, a fashionista, or just want to soak up London’s vibrant market scene, you’ll find plenty of options here to suit your taste.
1. London Food Tour in Soho or Borough Market With 6+ Tastings
At number 1, this food-focused tour combines the best of London’s culinary scenes in Borough Market or Soho. For around $127, you’ll sample British classics like fish & chips and sausage rolls, as well as international flavors from Soho’s eclectic streets. The tour guides you through hidden pubs, historic markets, and secret dishes that tell the story of London’s food evolution. Guests love the variety and quality of tastings, with many praising the knowledgeable guides who share local secrets and history. It’s perfect for food lovers who want a relaxed, delicious overview of London’s culinary culture.
Bottom Line: A highly-rated, tasty introduction to London’s diverse food scene, ideal for those wanting a short, flavorful adventure in two iconic neighborhoods.
2. London: River Thames Bike Tour and Borough Market Lunch Stop
Number 2 on our list is a 4-hour cycling tour that combines sightseeing with a delicious lunch at Borough Market. Starting with a guided bike ride along the Thames, this tour offers great views of the Tower of London, St. Paul’s, and Shakespeare’s Globe. After working up an appetite, you’ll stop at London’s oldest food market for a traditional market lunch. Reviewers highlight how the informative guide Nick made the history come alive, making it perfect for active travelers who want to combine exercise, sightseeing, and great food.
Bottom Line: An excellent choice for those who prefer an active way to explore London’s landmarks and enjoy a hearty market lunch in a scenic setting.
3. London: Camden Market Guided Walking Food Tour
At number 3, this 3.5-hour walking tour explores Camden’s famous market and street food scene. For $115.84, you’ll taste Chinese and Mediterranean cuisines, sample British cheeses, and enjoy local London ciders. The tour also visits a micro distillery to taste Camden’s gin — an inventive highlight. Reviewers emphasize the energy and enthusiasm of the guide, plus the quality and variety of food samples. It’s especially suited for adventurous eaters who love discovering new flavors in a lively, quirky environment.
Bottom Line: Perfect for travelers wanting a mix of food, fun, and Camden’s distinctive vibe in a manageable timeframe.
4. City Hike London (with Borough Market lunch break)
Number 4 offers a comprehensive 4.5-hour guided tour covering all of London’s major sights, including Big Ben, Buckingham Palace, and St. Paul’s. The highlight is the lunch stop at Borough Market, where you can sample local foods in a historic setting. The tour is praised for its entertaining guide and well-structured itinerary, making it ideal for travelers who want a broad overview of London’s landmarks with a tasty break in between.
Bottom Line: A great all-in-one option for first-timers wanting a detailed look at London’s sights complemented by a market lunch.
5. London: Borough Market Food Tour with Local Guide
This 3.5-hour tour is a deep dive into Borough Market’s 1,000-year history, with six tastings from British classics like fish & chips to locally sourced cheeses and artisan desserts. The tour ends with a private wine and cheese pairing at a trendy London bar. Visitors mention the excellent guide who shares insider knowledge and keeps the experience lively. It’s highly suited for foodies interested in British food culture combined with some elegant wine tasting.
Bottom Line: A refined yet relaxed experience for those keen to savor British flavors and learn about the market’s heritage.
6. Holiday Tea and Doughnuts: Historic Borough Market Food Tour
Number 6 is a special holiday-themed tour lasting 2 hours, focusing on tea and doughnuts near Borough Market and Tower Bridge. For $96, you’ll visit four bakeries to taste a variety of classic and inventive doughnuts paired with freshly brewed teas. Reviewers love the festive atmosphere and curated tastings, making it a fun, relaxed way to enjoy London’s baked goods. Ideal for holiday travelers or sweet tooths wanting a cozy, tasty experience.
Bottom Line: Short, sweet, and perfect if you’re craving London’s best doughnuts with a seasonal twist.
$96 per person
7. London: Welcome Tour with Food Market Lunchbreak
Rated 5/5, this 4.5-hour introduction is designed for first-time visitors. Starting at Waterloo Station, it covers major sights like Big Ben and Buckingham Palace, with a lunch break at Borough Market. The tour ends at a local pub, ideal for relaxing after sightseeing. Guests appreciate the rundown and friendly guide. It’s best for first-timers or those wanting a relaxed, informative introduction.
Bottom Line: A practical, well-rounded tour for newcomers wanting to see the highlights and enjoy authentic London food.
$31 per person
8. Bicester Village Shopping Trip from London with VIP Discount
Number 8 is a luxury shopping day trip to Bicester Village, offering up to 60% off designer brands like Armani and Alexander McQueen. For $49, you get comfortable coach transport from London, with about five hours of shopping time at this renowned outlet. Reviewers highlight the value for money, especially for fashion lovers who want discounts on high-end labels. The trip is perfect for those looking for a luxury shopping escape without the hassle of organizing logistics.
Bottom Line: An excellent choice for budget-conscious shoppers seeking premium brands at a discount—just remember, it’s mainly shopping, not sightseeing.
$49 per person
9. Borough Market Food Tour
This small-group tour is a delicious exploration of Borough Market, focusing on the best street food vendors. For $127.96, you’ll experience regional dishes and local stories that make the market come alive. Led by a local food expert, the tour emphasizes authentic flavors and hidden gems. Many travelers say it’s a must-do for food lovers wanting a personalized, intimate experience.
Bottom Line: A perfect, focused experience for those eager to taste London’s market food in depth.
10. Borough Market London Bridge & Fish & Chips
Number 10 combines a guided tour of Borough Market and London Bridge with a classic fish & chips tasting. For $94.29, you explore backstreets and hidden corners of the area, finishing with a visit to Shakespeare’s Globe. The tour is praised for its local insight and authentic food experience, especially for history and foodies. It’s ideal if you want a combination of sightseeing and British cuisine.
Bottom Line: A well-rounded, flavorful way to explore the London Bridge area and enjoy the iconic fish & chips.
$94.29 per person
11. Camden Market Walking Food Tour – with 10+ Tastings
Number 11 is a 3-hour tour exploring Camden’s musical history and street food. For $135, you’ll enjoy insider stories and tastings, including regional and international foods from various vendors. The tour is limited to 12 people, ensuring a personalized experience. Reviewers rave about the friendly guide and diverse food options, making it perfect for adventurous eaters and music fans alike.
Bottom Line: A lively, music-infused culinary tour ideal for those wanting a taste of Camden’s alternative scene.
$135 per person
12. From London: Bicester Village Shopping and Cotswolds Tour
Number 12 offers a day trip combining luxury shopping at Bicester Village and exploring the outstanding natural beauty of the Cotswolds. Many reviewers praise the well-organized itinerary and beautiful scenery, making it great for nature lovers and fashion shoppers alike. The tour is especially suited for those wanting a relaxed mix of shopping and sightseeing.
Bottom Line: Perfect for travelers who want a taste of luxury shopping and scenic countryside in one day.
13. London: Bicester shopping & Oxford Tour
This 12-hour tour combines discount shopping at Bicester Village with a tour of Oxford’s historic university city. With luxury chauffeur service and expert guides, it’s ideal for luxury travelers and history buffs. Guests rave about the personalized experience and beautiful sights of Oxford. It’s perfect if you want a luxury, in-depth day with a focus on culture and shopping.
Bottom Line: A premium, comprehensive experience blending shopping with sightseeing, best suited for those with ample time and interest.
$1,414.34 per group up to 3
14. From London: Bicester Village Shopping Day Trip
Rated 3.8/5, this day trip offers discounted luxury shopping with hotel pickup for added convenience. For $1,010.25, groups up to 6 can enjoy several hours of shopping. Reviewers mention that the organized logistics makes it straightforward for travelers wanting a luxury outlet experience.
Bottom Line: Best for luxury shoppers who prefer a hassle-free, organized day trip to Bicester Village.
$1,010.25 per group up to 6
15. London: Borough Market Food Tour with 10+ Tastings
A highly-rated 3-hour tour focusing on hidden stories and insider tips at Borough Market. For a comprehensive taste experience, it features over ten tastings including local snacks and regional foods. Many say it’s informative and delicious, with a small group setting. It’s ideal for foodies who want to explore beyond the surface.
Bottom Line: A detailed, tasty tour perfect for those wanting an immersive experience in London’s foodie scene.
$127.96 per person
16. London: Department Stores Tour with Optional Afternoon Tea
Number 16 is a 2-hour tour focusing on London’s iconic department stores like Harrods and Hamleys. For $164.87, you’ll learn about London’s retail history and enjoy the chance to shop in style. The optional afternoon tea at Fortnum & Mason adds a luxurious touch. Reviewers appreciate the insider tips and relaxed pace. It’s best suited for shopaholics and those interested in fashion history.
Bottom Line: An elegant, educational shopping experience with a touch of British tradition.
$164.87 per group up to 7
How to Choose Your Perfect Shopping & Market Tour
Picking the right tour depends on your interests, budget, and available time. Food lovers will enjoy the Borough Market food tours such as the Borough Market Food Tour or the Holiday Doughnuts and Tea. If you’re after luxury shopping, the Bicester Village trips and Oxford tours are excellent options.
For a comprehensive sightseeing experience combined with lunch, the City Hike London or the Welcome Tour with Borough Market provide a balance of landmarks and local flavors. Consider your fitness level, time constraints, and whether you prefer a guided walk or a more relaxed shopping trip when selecting.
Booking early is recommended, especially for popular tours like the Borough Market Food Tours or the Bicester Village Shopping Trip. Also, check for seasonal specials and availability to ensure your preferred date.
Final Thoughts
London offers a wealth of shopping and market experiences suited for every style and pocket. Foodies can indulge in tastings that span British and international cuisines, while shopaholics can enjoy luxury discounts at Bicester Village or explore historic department stores. Meanwhile, those seeking a blend of sightseeing and culinary discovery will find many compelling options like the City Hike London or the Borough Market Guided Tours.
If you’re a first-time visitor, a comprehensive tour combining landmarks and local eats might suit you best. For seasoned travelers, a specialized food tour or luxury shopping trip will deepen your London experience. Whatever your choice, booking in advance guarantees you’ll get to enjoy these memorable, authentic adventures.