Negril Day Trip to Seven Miles Beach & Rick’s Cafe from Ocho Rios
Exploring Jamaica’s laid-back side is a fantastic way to balance out more adventurous travel days, and this private tour offers just that. For $399 per person, you’ll spend around 5 to 6 hours journeying from Ocho Rios to the iconic Seven Mile Beach and the legendary Rick’s Café in Negril. Led by a knowledgeable guide, you’ll enjoy comfortable, air-conditioned transport with WiFi and bottled water, making the trip both relaxing and engaging.
Two things we particularly appreciate about this tour: first, the personalized attention from your private guide, which ensures your experience is tailored and flexible; second, the chance to see Jamaica’s most famous sunset spot while watching daring cliff divers perform jaw-dropping jumps.
A possible drawback? Since this is a full-day trip out of Ocho Rios, it does involve several hours on the road, which might be tiring if you prefer shorter excursions. It’s best suited for travelers eager to see Negril’s iconic sights without the hassle of planning or driving themselves. If you value comfort, exclusivity, and insider knowledge, this trip could be your ideal day out.
Who This Tour Is Best For:
If you’re comfortable with a long day in transit, enjoy scenic drives, and want to experience Jamaica’s most renowned beaches and nightlife spots, this private tour offers great value. It’s perfect for first-timers seeking an authentic taste of Negril’s vibrant atmosphere, or those who appreciate the flexibility of a private guide and tailored itinerary.
Key Points

- Private, personalized experience: Your own guide and vehicle make this a tailored day trip.
- Comfortable transportation: Air-conditioned van with WiFi and bottled water keeps you refreshed.
- Iconic sights: Spend ample time at Seven Mile Beach and Rick’s Café, two of Jamaica’s top attractions.
- Flexible itinerary: You can relax, swim, or just enjoy the scenery — your guide adapts to your interests.
- Incredible views: Expect breathtaking coastline drives and stunning sunset vistas from the cliffs.
- Value for the price: All transportation and entrance fees are included, making it a straightforward, hassle-free day.
A Deep Dive into the Experience
.jpg)
While in Runaway Bay, here are other experiences we've covered
How the Day Unfolds
The tour begins with a convenient pickup from your Ocho Rios hotel, where you’ll meet your private guide — often a local expert who’s enthusiastic about sharing their knowledge of Jamaica’s culture and history. The ride along the northern coast is part of the charm; you’ll enjoy views of the Caribbean Sea, lush greenery, and small coastal villages.
Your first stop is Seven Mile Beach, renowned worldwide for its long stretch of soft, white sand and inviting waters. Expect around 3 hours here — plenty of time to swim, sunbathe, or rent water sports equipment. Many reviews highlight how “beautiful and clean” the beach is, making it perfect for relaxing or snapping memorable photos. Some might even try snorkeling, although that’s an additional fee.
Your guide, like Andrea or Marcus in some reviews, will help you navigate the beach’s best spots and suggest activities. The atmosphere is casual and friendly, with plenty of space to spread out. When you’re ready, you’ll head to Rick’s Café, located on the cliffs of Negril’s western tip.
Rick’s Café: The Sunset and the Daring Dives
Rick’s Café is legendary — founded in 1974, it’s been a magnet for travelers wanting to watch the sunset and witness the famous cliff divers. Expect to spend around 3 hours here, giving you enough time to soak in the view, enjoy a drink or two, and take in the lively vibe.
The real highlight is watching the local divers leap from heights of 10 to 40 feet, skillfully executing flips and twists. Some reviews mention that “seeing the divers was just as exciting as the sunset itself,” and many people find the show to be a thrilling spectacle. If you’re feeling adventurous, you can even try a low jump yourself — but be warned, safety is paramount, and it’s all optional.
The setting sun turns the sky to golden hues, making this the perfect spot for photos or just soaking in the moment. The café offers a variety of drinks and snacks, so you can unwind while watching the show.
What’s Included and What’s Not
The tour covers all transportation, with a clean, air-conditioned van equipped with WiFi and bottled water. Entrance to both Seven Mile Beach and Rick’s Café is included, so there are no surprises on site. However, food and drinks are not included, giving you the freedom to choose what and where to eat — whether it’s a jerk chicken snack at the beach or a cocktail at Rick’s.
The Value of Going Private
Having a private guide and vehicle makes a significant difference. You’ll avoid the crowds and long waits, and your guide can tailor stops or extend your time at spots if you’re eager to linger. This personal touch is often praised, with reviews mentioning guides who are “knowledgeable and friendly,” making the day more enriching.
- Bob Marley Birthplace and Dunns River Falls Private Tour
- From Runaway Bay: Off Road Vehicle Adventure Tour
- From Runaway Bay: Negril Beach and Rick’s Cafe Trip by Van
- Dunn’s River Falls and Blue Hole Islsnd Gully Combo
- Private Clear Kayak Drone Photo Shoot in Ocho Rios, Jamaica
- Runaway Bay Hotels Private Airport Transfer
Timing and Logistics
The tour runs from 9:00AM, so you’ll get an early start to maximize your day. The drive from Ocho Rios to Negril takes approximately 2.5 to 3 hours each way, depending on traffic. This means you’ll spend a good portion of the day in transit, but the scenic drive and comfort of your private vehicle make it worthwhile.
The tour ends back in Ocho Rios, making it easy to plan your evening or rest afterward. It’s ideal for those who want a comprehensive, hassle-free way to see Negril’s highlights without dealing with public transport or multiple bookings.
Final Thoughts: Is This Tour for You?
.jpg)
This private day trip to Negril from Ocho Rios offers a great combination of relaxation, iconic sights, and personalized service. The thoughtful itinerary allows you to enjoy the world-famous Seven Mile Beach and the spectacular cliff diving at Rick’s Café, all in one day. The included private transportation ensures comfort and flexibility, making it suitable for travelers who prefer a stress-free experience.
The tour’s value lies in the dedicated guide, the customizable pace, and the chance to see some of Jamaica’s most photographed spots. It’s especially appealing if you’re looking for a relaxed yet memorable day outside the busier, more commercial resorts.
However, keep in mind the long travel times and the fact that it’s a full-day commitment. If you’re prone to travel fatigue or short on time, you might want to consider shorter options or splitting the trip into two days.
Overall, if you’re eager to experience Jamaica’s legendary beaches and sunset scenes with a knowledgeable guide and in comfort, this tour is a solid choice. It balances scenic beauty, local flavor, and convenience, making it a worthwhile addition to your Jamaican itinerary.
Frequently Asked Questions
.jpg)
How long is the drive from Ocho Rios to Negril?
The trip takes approximately 2.5 to 3 hours each way, depending on traffic.
Is this a group or private tour?
This is a private tour, so only your group will participate, allowing for a more personalized experience.
What is included in the price?
The price covers private transportation in an air-conditioned vehicle with WiFi, bottled water, and entrance fees to Seven Mile Beach and Rick’s Café.
Can I swim at Seven Mile Beach?
Yes, you’ll have around 3 hours there to swim, relax, or participate in watersports (additional fees may apply).
Are food and drinks included?
No, food and drinks are not included, but they are available for purchase at both stops.
Is this tour suitable for children?
Most travelers can participate, but it’s best to consider if children are comfortable with long car rides and walking/cliff jumps.
What should I bring?
Bring sun protection, swimwear, a towel, and any personal items like cameras or waterproof cases.
Is there a best time of day to visit Rick’s Café?
The sunset is the most popular time, but you can enjoy the view and dive shows at any time during the afternoon.
This private tour presents a fantastic way to experience Jamaica’s vivid coastline and lively culture in a single day. Whether you’re after a relaxing beach day or a thrill-seeking cliff jump, it offers both, with the comfort and flexibility you deserve.
More 1-Day Tours in Runaway Bay
More Tour Reviews in Runaway Bay
- Sand n Saddle Horseback Ride & Swim Tour from Runaway Bay
- From Runaway Bay: Horseback Ride and Swim Countryside Tour
- Private Tour From Runaway Bay to Ocho Rios, Blue Hole, Sightseeing and Shopping.
- Riu Ocho Rios Jamaica Private Airport Transfer
- All In One Full Day Tour in Saint Ann Garden Parish Jamaica
- Tubing,Lunch and Shopping from Ocho Rios
More Runaway Bay experiences we've covered
- From Runaway Bay: Horseback Ride and Swim Countryside Tour
- Private Tour From Runaway Bay to Ocho Rios, Blue Hole, Sightseeing and Shopping.
- Riu Ocho Rios Jamaica Private Airport Transfer
- All In One Full Day Tour in Saint Ann Garden Parish Jamaica
- Tubing,Lunch and Shopping from Ocho Rios
- Private Airport Transfer Montego Bay to Runaway Bay Hotels
- Luminous Lagoon Private Tour in Jamaica
- Jamaica Bobsled & Dunn’s River Falls Adventure Tour from Runaway Bay
- Airport Transfer to Runaway Bay Hotels (Round-Trip)
- Blue Hole & Secret Falls Day Trip plus Shopping from Runaway Bay
- Kingston Roundtrip Airport Taxi Transfer to RIU Ocho Rios & Moon Palace Hotels
- Jewel Paradise Cove Resort Airport Transfer
