Negril Seven Miles Beach Day Out and Ricks Cafe from Montego Bay offers a lively mix of sun, sand, and thrill for travelers seeking a taste of Jamaica’s best. Priced at just $38 and lasting around 7 hours, this excursion takes you from the bustling coastline of Montego Bay to the famously beautiful beaches of Negril. With pickup options, a comfortable air-conditioned vehicle, and all-inclusive fees, it’s a hassle-free way to experience some of the island’s most iconic sights.
What we love about this tour is how it balances relaxation on the pristine Seven Miles Beach with the exhilaration of cliff jumping at Rick’s Cafe—two very different but equally memorable ways to enjoy Jamaica. Plus, the casual vibe at Margaritaville, with its diverse food and drink options, makes for a perfect midday break. On the downside, water activities are available but come at your own cost, which might add up if you’re eager to try parasailing or snorkeling.
This tour is ideal for travelers who want a comprehensive taste of Jamaica’s coast—from lounging on white sands to watching daring jumpers at sunset. It suits those looking for a balanced day of leisure and adrenaline, especially if you’re interested in seeing iconic locations without the hassle of planning multiple transportation logistics.
Key Points
- Convenient pickup and transportation make this a straightforward day trip from Montego Bay.
- Seven Miles Beach offers endless white sand and clear water, perfect for relaxing or water activities.
- Rick’s Cafe delivers thrilling cliff jumps and lively entertainment, capped by stunning Caribbean sunsets.
- Food and drinks are available at Margaritaville, but water activities are not included in the price.
- All safety gear and fees are covered, ensuring peace of mind during the adventure.
- Free cancelation up to 24 hours, making this a flexible option for spontaneous travelers.
Experience Breakdown

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Starting the Day: Pickup and Scenic Drive
As we boarded the air-conditioned bus, our guide—whose friendly personality and knowledge about Jamaica made the 90-minute drive fly by—began sharing interesting tidbits about local culture and sights. Traveling along Jamaica’s coastline, you’ll get glimpses of lush hills, colorful towns, and the unmistakable Caribbean vibe. This relaxed start helps set the tone for the day ahead, especially if you’re eager to see a new part of the island without the stress of navigation.
Arrival at Seven Miles Beach
Once at Margaritaville on the Beach in Negril, the real fun begins. We loved how the long stretch of white sand invites both lounging and active pursuits. The water was beautifully clear, perfect for a quick swim or just dipping your toes in. Margaritaville’s menu offers a wide variety of food and drinks—from casual snacks to tropical cocktails—so you can settle in comfortably.
We appreciated how the tour gives you the freedom to choose what water activities to indulge in—parasailing, snorkeling, glass-bottom boat rides, speed tubing, or jet boats—though keep in mind these are at your own expense. For some, trying these options is a highlight, offering a chance to see Jamaica’s coast from a new perspective while adding a little adrenaline to the day.
Transition to Rick’s Cafe
Around midafternoon, the bus headed toward Rick’s Cafe, one of the island’s most famous landmarks. The drive through Negril’s lively streets offers a glimpse into local life, with a laid-back atmosphere that perfectly matches the destination.
At Rick’s Cafe, you’re greeted with a vibrant scene—music, chatter, and the sight of brave souls taking daring leaps from 5 to 30 feet into the Caribbean Sea. The cliff jumping here has become legendary, and many travelers find it to be the most memorable part of the trip. For those who prefer a less daring experience, just watching the jumpers or enjoying a Jamaican dish and cocktail from the bar can be equally satisfying. The professional diving demonstrations and the DJ’s energetic tunes add to the lively ambiance.
Sunset and Farewell
As the day winds down, you’ll witness the sunset—described as one of the most spectacular in the world—painting the sea in hues of orange and pink. It’s a picture-perfect moment that stays with travelers long after the day ends. The atmosphere at Rick’s Cafe is electric, with the lit-up cliffs, great music, and happy faces creating a genuine Jamaican party vibe.
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Practical Details & Considerations
The entire trip is designed for convenience—pickup, transportation, and all taxes are included in the $38 price. The meeting point at 11:00 am allows for a relaxed start, and the tour is suitable for most travelers, with a maximum group size of 99. If you’re staying farther from Montego Bay, there’s an optional $15 per person fee for hotel pickup in Trelawny, which is worth considering for added comfort.
While water activities are not included, the tour’s moderate price and the opportunity to enjoy stunning scenery and lively entertainment make it a good value. Keep in mind that cancellations are free up to 24 hours before, so if weather turns bad or plans change, you’re protected.
Who This Tour Suits Best

This experience is perfect for travelers who want a balanced day of relaxation and adventure without the hassle of organizing multiple stops. It’s great for first-time visitors aiming to see Jamaica’s iconic beaches and world-famous cliff jumping spot in one go. If you’re traveling with family or friends who enjoy a bit of thrill mixed with downtime on the beach, this tour hits the mark.
Those looking for a more exclusive or in-depth experience might find it a little rushed, especially if water sports are a priority, since those come at extra cost. But for a straightforward, lively taste of Negril and Rick’s Cafe, it offers excellent value.
Final Thoughts
This tour from Montego Bay offers a well-rounded peek into Jamaica’s coastal charm. The stunning views at Seven Miles Beach make for a relaxing escape, while Rick’s Cafe’s cliff jumps and sunset provide an adrenaline rush and unforgettable scenery. We enjoyed how easy it was to include both in one day, with seamless transportation and a friendly guide to weave it all together.
It’s especially suited for travelers seeking a fun, social atmosphere with plenty of photo ops, good food, and opportunities for adventure. The price point is reasonable, making it accessible for many, and the flexible cancellation policy adds peace of mind.
Ultimately, this is a day you’ll remember for the beautiful Caribbean scenery, lively beach atmosphere, and the daring jumps that define Rick’s Cafe. Whether you’re a sunbather, thrill-seeker, or just someone wanting to soak in Jamaica’s natural beauty, this trip delivers a memorable slice of island life.
FAQs

What is the starting time for the tour?
The tour begins at 11:00 am, which gives you plenty of time to relax in the morning before heading out.
Is transportation included?
Yes, an air-conditioned vehicle takes you from Montego Bay to Negril and Rick’s Cafe and back.
Can I participate in water activities?
Water activities like parasailing and snorkeling are available but are not included in the tour price. They are at your own expense.
How long is the drive from Montego Bay to Negril?
The drive is approximately 90 minutes along Jamaica’s scenic coastline.
Are safety gear provided?
Yes, all necessary safety gear is included, making sure you can enjoy cliff jumping and water fun with peace of mind.
Is this tour suitable for children or seniors?
Most travelers can participate, but those with mobility issues or certain health conditions should consider the physical aspects of cliff jumping.
What should I bring?
Bring sun protection, a towel, cash for water activities or souvenirs, and any personal items you might want on the beach.
Can I cancel this tour?
Yes, free cancellation is available up to 24 hours before the tour, offering flexibility if your plans change.
This tour offers a lively, authentic taste of Jamaica’s coast, blending the best of beaches, local flavor, and daring fun—all at a reasonable price. Whether you’re looking to relax on the sands, snap stunning photos, or watch adrenaline-filled jumps, it’s a day filled with vibrant sights and sounds you won’t soon forget.
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