Negril Seven Miles Beach & Rick’s Cafe: A Balance of Beauty and Adventure
If you’re heading to Jamaica and want to experience a slice of its famous natural charm, the Negril Seven Miles Beach & Rick’s Cafe tour offers a wonderful blend of relaxation and excitement. For around $94 per person, you’ll enjoy a 2 to 3-hour private excursion from Montego Bay that takes you to one of Jamaica’s most celebrated beaches and a legendary cliffside spot known for daring divers and lively sunsets.
What we love about this experience is first, the convenience of hotel pickup and drop-off, which means no worries about transportation logistics. Second, the flexibility of a private tour allows you to set your own pace—whether you want to linger on the sand or watch the cliff divers for a while.
One thing to keep in mind is that because the tour is relatively short, it’s best suited for those looking to fit a bit of beachside bliss and lively entertainment into a larger itinerary. It’s ideal for travelers who appreciate authentic, scenic spots and don’t mind a quick, well-organized outing that leaves plenty of time to explore on your own afterward.
Who is this tour perfect for? If you’re a first-timer eager to see Jamaica’s renowned Seven Mile Beach and want the ease of a guided trip, this is a solid pick. It’s also great for couples or small groups seeking a relaxed yet memorable experience, especially if you love scenic views and vibrant local scenes.
Key Points
- Convenience: Includes round-trip hotel transfers, making the experience stress-free.
- Flexibility: The private nature lets you enjoy each stop at your own pace.
- Iconic Locations: Visit one of Jamaica’s top beaches and the famous Rick’s Cafe.
- Authentic Experience: Enjoy the lively atmosphere and stunning vistas that make Jamaica special.
- Short & Sweet: Perfect for fitting into a busy travel schedule.
- Affordable: Offers good value for a personalized, scenic outing.
Why You’ll Love This Tour

The Negril Seven Miles Beach & Rick’s Cafe tour is designed for travelers who want a taste of Jamaica’s most photogenic spots without a long day of sightseeing. We loved the seamless hotel pickup, which meant we didn’t have to worry about navigation or transportation—our driver Owen was friendly and knowledgeable, making the trip feel personal and relaxed.
The highlight of the tour is definitely the stunning Seven Miles Beach, renowned for its white sandy shores and inviting waters. It’s long enough to find a quiet spot or take a refreshing swim, and you’ll appreciate having a dedicated driver who can give you tips on the best places to relax or snap photos.
The second major stop, Rick’s Cafe, is a true Jamaican icon. Perched on a cliff overlooking the ocean, it is famed not only for its spectacular sunsets but also for the cliff divers who plunge into the sea with daring grace. Watching them is almost hypnotic, and the vantage point offers some of the best views in Negril. The lively bar and casual vibe make it a fantastic spot to soak in the local scene, sip a cocktail, and listen to reggae music.
Planning more time in Montego Bay? We've covered other experiences worth considering.
The Itinerary in Detail
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Starting in Montego Bay, your driver will arrive promptly at your hotel, with a vehicle suited to your group size—whether a comfortable car, mini-van, or bus. Owen, our driver, took the time to explain each stop and share some Jamaican stories, which added a personal touch. The ride itself is smooth, giving you a chance to relax or ask questions along the way.
First stop: Seven Miles Beach
Here, the focus is on unwinding. The beach is famous for its soft white sand and clear waters, ideal for a quick swim, sunbathing, or simply strolling along the shoreline. Since the tour is private, you can spend as much or as little time as you like. There’s no pressure to move on, so if you want to stay longer, your driver can wait or pick you up when you’re ready.
Second stop: Rick’s Cafe
After a scenic drive, you arrive at Rick’s Cafe, which is open year-round from early morning until late evening (7:00 AM to 6:00 PM). The attraction here is the spectacular ocean views and the cliff divers, who often perform from high ledges, creating a lively, adventurous atmosphere. You can watch the action from the casual seating or venture closer to the edge if you’re feeling brave. The bar offers drinks and snacks, and the vibe is infectious—perfect for capturing some memorable photos.
End of tour
After roughly 2 to 3 hours of exploring, your driver will take you back to your hotel, leaving the rest of your day free to explore or relax further.
Authentic Experiences That Stand Out
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One of the most praised aspects in reviews is the personalized service—Melissa noted that Owen was “amazing” and took her everywhere she wanted to go. Having a dedicated driver who’s friendly and knowledgeable enhances the experience, making it feel less like a generic tour and more like a local friend showing you around.
The views at Rick’s Cafe get high marks for their stunning sunsets and dramatic cliffs. As one reviewer put it, “Owen is the man,” which speaks to how a good guide can turn a simple sightseeing trip into a memorable adventure.
The beach experience is equally appreciated. The opportunity to relax on one of the world’s most picturesque beaches makes this tour a perfect quick escape from the hustle of larger resorts or bustling towns.
Considerations and Tips
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While the tour delivers excellent value, a few things to keep in mind include the short duration—about 2 to 3 hours—which means you’ll want to prioritize relaxing at the beach and enjoying the view at Rick’s Cafe. If you’re seeking a long adventure or extensive sightseeing, you might want to look for options with longer durations.
Also, since the tour is private, you can customize your experience slightly, but it’s best to communicate any special requests beforehand. The price is reasonable, especially considering the private setting and transportation included, making this a good deal for those looking for quality over quantity.
Who Should Book This Tour?
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This experience is ideal for travelers looking for a convenient, personalized, and scenic introduction to Negril and Jamaica’s natural beauty. It suits couples, small groups, or solo travelers who want to enjoy beach time and lively local spots without the hassle of planning logistics themselves. It’s perfect if you appreciate stunning seaside views and enjoy watching eye-catching cliff diving performances.
If you’re short on time but still want a taste of Jamaica’s best, this tour offers a quick yet fulfilling glimpse of Negril’s most iconic attractions.
- Montego Bay: Day Trip with Zipline, ATV, and Horseback Ride
- Montego Bay Highlight and Shopping Tour With Bamboo River Rafting
- Private Tour to 7 Mile Beach Ricks Cafe with ATV from Montego Bay
- Dunn’s River Falls and Horseback Riding Tour from Montego Bay
- Montego Bay Hotels to Airport or Cruise Port Private Transfers
- ATV and Bamboo Rafting Adventure with Pick Up from Montego Bay
The Sum Up
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The Negril Seven Miles Beach & Rick’s Cafe tour provides a well-balanced combination of relaxation and excitement at an accessible price point. The convenience of private transportation, the opportunity to enjoy Jamaica’s most famous beach, and the lively atmosphere at Rick’s Cafe make it a worthwhile experience for those wanting a snapshot of Negril’s natural splendor.
It’s best suited for travelers seeking authentic, scenic spots with a personal touch, especially if you value stunning views and a relaxed vibe. The short duration means it’s perfect for fitting into a larger itinerary, giving you an authentic taste of Jamaica without feeling rushed.
If you’re eager to combine beautiful beaches with the thrill of cliff diving and sunset viewing, this tour offers a practical, fun, and memorable way to do so.
FAQ
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Is hotel pickup and drop-off included?
Yes, the tour includes round-trip hotel transfers, making the experience convenient and stress-free.
How long does the tour last?
The tour runs around 2 to 3 hours, depending on how long you choose to stay at each location.
What locations are visited on the tour?
You will visit Seven Miles Beach in Negril for relaxing and swimming, and Rick’s Cafe to watch cliff divers and enjoy panoramic ocean views.
Is admission to the beach and Rick’s Cafe included?
Yes, both entrance fees are included in the ticket price.
Can I customize the tour?
Being a private tour, you can inform your driver of any specific preferences or requests, within reason.
What should I bring?
Bring swimwear, sunscreen, a hat, camera, and cash for tips or any extra purchases.
Is this tour suitable for children?
Most travelers can participate, but you might want to supervise children around the cliffs and water areas.
What is the price per person?
The cost is approximately $93.87 per person.
How do I book this tour?
You can book via the provided link or contact Hastings Tours directly at +1 876-323-1545 or email [email protected].
In all, this tour offers a straightforward, enjoyable way to experience some of Jamaica’s most photogenic spots. Whether you’re after a quick beach fix, memorable scenery, or lively local entertainment, it’s an option that balances value with authentic charm.
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